Social networking service A social networking service (also social networking site or SNS) is a platform to build social networks or social relations among people who share interests, activities, backgrounds or real-life connections. A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services. Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. §History The most popular social networking sites by country Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995), Geocities (1994) and Tripod.com (1995).
Feedly §History In November, 2006, Edwin Khodabakchian co-founded DevHD. The company seeks to create a platform that uses RSS feeds, online storage, and social media integration to connect users with the information they find interesting. DevHD’s first project, Streets, which aggregates updates from a variety of online sources is the basis of Feedly. Feedly, which was optimized for RSS feeds, was first released on June 15, 2008. Originally called Feeddo, Feedly was first released as a web extension before moving onto mobile platforms.
SlideShare The website gets an estimated 58 million unique visitors a month, and has about 16 million registered users. SlideShare was voted among the World's Top 10 tools for education & e-learning in 2010. SlideShare's biggest competitors include Scribd.com, Issuu and Docstoc. Some of the notable users of SlideShare include The White House, NASA, World Economic Forum, State of Utah, O'Reilly Media, Hewlett Packard and IBM. §Zipcasts
Pearltrees Pearltrees refers to itself as "a place for your interests". Functionally the product is a visual and collaborative curation tool that allows users to organize, explore and share any URL they find online as well as to upload personal photos, files and notes. The product features a unique visual interface that allows users to drag and organize collected URLs, and other digital objects. that themselves can be further organized into collections and sub-collections, (URLs). Users of the product can also engage in social/collaborative curation using a feature called Pearltrees Teams. Pearltrees was founded by Patrice Lamothe, CEO, Alain Cohen, CTO, Nicolas Cynober, Technical Director, Samuel Tissier, Ergonomy/UI and Francois Rocaboy, CMO. History
List of social bookmarking websites Defunct sites See also Notes and references A/B testing In marketing and business intelligence, A/B testing is jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing with two variants leading to the technical term, Two-sample hypothesis testing, used in the field of statistics. Other terms used for this method include bucket tests and split testing but these terms have a wider applicability to more than two variants. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement). Formally the current web page is associated with the null hypothesis.
Goodreads Goodreads is an Amazon company and "social cataloging" website founded in December 2006 and launched in January 2007 by Otis Chandler, a software engineer and entrepreneur, and Elizabeth Chandler. The website allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews. Users can sign up and register books to generate library catalogs and reading lists. They can also create their own groups of book suggestions and discussions. In December 2007, the site had over 650,000 members and over 10,000,000 books had been added. As of July 2012, the site reported 10 million members, 20 million monthly visits, and 30 employees. On July 23, 2013, it was announced on their website that the user base had grown to 20 million members, doubling in close to 11 months. The website's offices are in San Francisco. On March 28, 2013, Amazon announced its acquisition of Goodreads for an undisclosed amount. §History
Shelfari Shelfari was launched on October 11, 2006. In February 2007, Amazon.com invested $1 million in Shelfari, and moved to acquire it a year later in August 2008. §History Shelfari was founded by RealNetworks alumni Josh Hug, Kevin Beukelman, and Mark Williamson under the name Tastemakers Inc., the former two being software developers and the latter never joining the company full-time, along with designer Ian Patterson. The site sought to create a social networking service that met the needs of avid readers. This strategy may have mirrored a trend during this time period of creating niche social networks such as social movie site Flixster.
White paper A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. White papers are used in two main spheres: government and business-to-business marketing. They may be considered as grey literature. In government The term "white paper" originated in government, and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name. White Papers are a "... tool of participatory democracy ... not [an] unalterable policy commitment". "White Papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them. Publicité mobile Un article de Wikipédia, l'encyclopédie libre. L'apparition et la popularité des téléphones mobiles a permis l'essor de la publicité par téléphone mobile. §Enjeux de la publicité par mobile[modifier | modifier le code] Le téléphone mobile acquiert rapidement de plus en plus de fonctions et pourrait prendre la place de la télévision en tant que média principal[réf. nécessaire], pour les entreprises qui souhaiteraient atteindre leurs consommateurs.
Content marketing §History 10g Backin package (1902) Advertising has long used content to disseminate information about a brand, and build a brand's reputation. In 1891, August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back. In 1911 he started publishing his very successful cookbook.
Email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History