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Software as a service. According to a Gartner Group estimate, SaaS sales in 2010 reached $10 billion, and were projected to increase to $12.1bn in 2011, up 20.7% from 2010.[6] Gartner Group estimates that SaaS revenue will be more than double its 2010 numbers by 2015 and reach a projected $21.3bn.

Software as a service

Customer relationship management (CRM) continues to be the largest market for SaaS. SaaS revenue within the CRM market was forecast to reach $3.8bn in 2011, up from $3.2bn in 2010.[7] The term "software as a service" (SaaS) is considered to be part of the nomenclature of cloud computing, along with infrastructure as a service (IaaS), platform as a service (PaaS), desktop as a service (DaaS), backend as a service (BaaS), and information technology management as a service (ITMaaS). History[edit] Centralized hosting of business applications dates back to the 1960s. The expansion of the Internet during the 1990s brought about a new class of centralized computing, called Application Service Providers (ASP). Social networking service. A social networking service (also social networking site or SNS) is a platform to build social networks or social relations among people who share interests, activities, backgrounds or real-life connections.

Social networking service

A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services. Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system.[1] Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.

§History[edit] The most popular social networking sites by country Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[15] Geocities (1994) and Tripod.com (1995). Category:Web syndication. Feedly. §History[edit] In November, 2006, Edwin Khodabakchian co-founded DevHD.[3] The company seeks to create a platform that uses RSS feeds, online storage, and social media integration to connect users with the information they find interesting.[3] DevHD’s first project, Streets, which aggregates updates from a variety of online sources is the basis of Feedly.

Feedly

Feedly, which was optimized for RSS feeds, was first released on June 15, 2008.[3] Originally called Feeddo, Feedly was first released as a web extension before moving onto mobile platforms.[4] On March 15, 2013, Feedly announced 500,000 new users in 48 hours due to the closure announcement of Google Reader.[5] By April 2, 2013, the total number of new users was up to 3 million.[6] At the end of May 2013, the total user number was up to 12 million.[7] §Web browser applications[edit] Category:Community websites. SlideShare. The website gets an estimated 58 million unique visitors a month,[7] and has about 16 million registered users.

SlideShare

[citation needed] SlideShare was voted among the World's Top 10 tools for education & e-learning in 2010.[8][9] SlideShare's biggest competitors include Scribd.com, Issuu and Docstoc. Some of the notable users of SlideShare include The White House, NASA, World Economic Forum, State of Utah, O'Reilly Media, Hewlett Packard and IBM. §Zipcasts[edit] In February 2011 SlideShare added a feature called Zipcasts.[10] A Zipcast is a social web conferencing system that allows presenters to broadcast an audio/video feed while driving the presentation through the Internet.

Zipcasts also allows users to communicate during the presentation via an inbuilt chat function. Pearltrees. Pearltrees refers to itself as "a place for your interests".[8] Functionally the product is a visual and collaborative curation tool[9][10][11][12] that allows users to organize, explore and share any URL they find online as well as to upload personal photos, files and notes.[13] The product features a unique visual interface[14][15] that allows users to drag and organize collected URLs, and other digital objects.[16] that themselves can be further organized into collections and sub-collections,[17] (URLs).

Pearltrees

Users of the product can also engage in social/collaborative curation using a feature called Pearltrees Teams.[18] Pearltrees was founded by Patrice Lamothe, CEO,[22] Alain Cohen, CTO,[23] Nicolas Cynober, Technical Director,[24] Samuel Tissier, Ergonomy/UI[25] and Francois Rocaboy, CMO.[26] History[edit] Development of Pearltrees began in 2007. In July 2012 Pearltrees launched their iPhone app. Pearltrees introduced Pearltrees 2.0 on May 22nd, 2014. List of social bookmarking websites. List of social networking websites. This is a list of major active social networking websites and excludes dating websites (see Comparison of online dating websites).

List of social networking websites

For defunct social networking websites, see List of defunct social networking websites. This list is not exhaustive, and is limited to notable, well-known sites. The Alexa website rankings are from various time periods. A/B testing. In marketing and business intelligence, A/B testing is jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment.

A/B testing

It is a form of statistical hypothesis testing with two variants leading to the technical term, Two-sample hypothesis testing, used in the field of statistics. Other terms used for this method include bucket tests and split testing but these terms have a wider applicability to more than two variants. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).

Formally the current web page is associated with the null hypothesis. As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior. Goodreads. Goodreads is an Amazon company and "social cataloging" website founded in December 2006 and launched in January 2007 by Otis Chandler, a software engineer and entrepreneur, and Elizabeth Chandler.[2][3] The website allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews.

Goodreads

Users can sign up and register books to generate library catalogs and reading lists. They can also create their own groups of book suggestions and discussions. Shelfari. White paper. A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision.[1] White papers are used in two main spheres: government and business-to-business marketing.

White paper

They may be considered as grey literature. In government[edit] The term "white paper" originated in government, and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name. [citation needed] White Papers are a "... tool of participatory democracy ... not [an] unalterable policy commitment".[2] "White Papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them. Publicité mobile. Un article de Wikipédia, l'encyclopédie libre.

Publicité mobile

L'apparition et la popularité des téléphones mobiles a permis l'essor de la publicité par téléphone mobile. Content marketing. §History[edit] 10g Backin package (1902) Advertising has long used content to disseminate information about a brand, and build a brand's reputation. In 1891, August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back. In 1911 he started publishing his very successful cookbook. Email marketing. Email marketing is directly marketing a commercial message to a group of people using email.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Category:Internet advertising methods. Category:Internet marketing. LibraryThing. LibraryThing is a social cataloging web application for storing and sharing book catalogs and various types of book metadata. It is used by authors, individuals, libraries, and publishers. Based in Portland, Maine,[2] LibraryThing was developed by Tim Spalding and went live on August 29, 2005. As of January 2015, it has over 1,900,000 users and nearly 95 million books catalogued.[3] §Features[edit] The primary feature of LibraryThing ("LT") is the cataloging of books by importing data from libraries through Z39.50 connections and from six Amazon.com stores. Goodreads. HootSuite. Twitscoop. Twitscoop is a web-based Twitter client which uses the Twitter API to allow users to send and receive tweets, and do multiple real-time searches at the same time.

Twitter client[edit] Twitscoop is a Twitter client and a real-time visualisation tool which enables users to mine the tweet stream.[2] Twitscoop's algorithm identifies tags and keywords in the Twitter stream and then ranks them by how frequently they appear versus normal usage. Twitscoop detects growing trends in real-time, identifies breaking news and then monitors specific keywords along with graphs that display the activity for any given word on Twitter. Social networking service. Social media.

Diagram depicting the many different types of social media. Marketing. Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. Marketing 2.0. Un article de Wikipédia, l'encyclopédie libre. L’idée de Marketing 2.0 se réfère à une nouvelle génération de concepts marketing émergents de l’ère Internet.

L’expression a été popularisée en 2005 lorsque plusieurs experts parlaient également du Web 2.0. L'Adetem, l'association du marketing, y consacra en octobre 2007 ses Journées Nationales[1]. Toutefois, le vocable de Marketing 2.0 recouvre au moins deux acceptions plutôt différentes aujourd'hui : la première correspond à l'adaptation des outils Web 2.0 au marketing ; la seconde à l'élaboration d'un nouveau marketing qui dépasse le cadre du seul Internet.

§Marketing 2.0 / Exploitation des outils Web 2.0 dans les actions marketing[modifier | modifier le code] Category:Types of marketing. Display advertising. Category:Google. Category:Google services. Online advertising. In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.[1]:19 In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012.[2]:4–5 U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012.[3] Online advertising is widely used across virtually all industry sectors.[1]:16 Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams.

Declining ad revenue has led some publishers to hide their content behind paywalls.[4] Web analytics. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Analytics. Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Analytics often favors data visualization to communicate insight. Analytics vs. analysis[edit] Online advertising. Roy Lichtenstein. Roy Fox Lichtenstein (pronounced /ˈlɪktənˌstaɪn/; October 27, 1923 – September 29, 1997) was an American pop artist. Online advertising. Social television. Storify. Agrégation web.

Social network aggregation. Social media measurement. Social media marketing. Viral marketing. Social media optimization. Search engine marketing.