30 Bizarre and Creative Packaging Design Examples Inspiration November 1, 2010 One of the things that identifies the image of a product is its packaging. Few elements like striking graphics, attractive colors, and unusual shapes are carefully thought of to come up with packaging design that catches the attention of the consumers. A packaging design is a critical component in marketing because it is the packaging that makes it stand from the rest when consumers choose a product from the shelf. This post presents the clever and innovative ideas of some of the company manufacturers around the world. Evian 2005 Limited Edition Bottle View Source Experimental Milk Carton View Source Tequila Gun Packaging View Source Salt & Pepper Cell View Source Lightbulb Box View Source Kleenex Packaging View Source 360 Paper Bottle View Source Wine in a Can View Source Doritos Packaging Concept View Source Hanger Tea View Source El Mil del Poaig Packaging View Source Wine Packaging View Source Egg Packaging Corrugated Card View Source Prism Eyewear View Source Pop-up Popcorn Dino Gum
20 creative guerilla marketing campaigns We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. The bench that turns you into a walking advertisement if you are wearing short shorts. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6. Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 10. 3M security glass 11. 12. 13. 14. 15. 16. 17.
Clever Uses of Stickers in Advertising Creative uses of stickers in advertising campaigns by various companies. Food Tray Sticker Fun stickers were placed on meal trays on-board selected Malaysia Airlines flights making the captive audience “feel” their next holiday. Lay’s Ceiling Stickers Passersby in Chicago’s Jackson Tunnel were greeted with an overhead installation of potatoes breaking through the ceiling tiles, along with a clever message: “Our potatoes are grown closer than you may think.” Surfboard Sticker Cool surfboard shaped floor stickers were placed on moving walkways to promote Demolicion extreme sport magazine. Ski Lift Floor Sticker While people were waiting for boarding, clever floor stickers gave them an impression of what their next vacation could be like. Sumo Wrestler Sticker Life-sized stickers of a sumo wrestler were placed on doors in Bangkok to demonstrate that Meiji milk makes you stronger. Glow in the Dark Stickers Beer Door Handle Sticker Apple Store Window Sticker Anti Smoking Stickers Zoo Safari Stickers
Design.inc Blog/ IDEAS IDEAS Imaginative Package Designs Packaging is a very important marketing strategy to glamorize a product in order to attract the consumer's attention. Often however, packaging can be neglected by business. Here I have compiled a selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile to ensure that all important first impression is a positive one. Enjoyed This?
30 Great Examples of Unique & Creative Billboard Advertisements Creative Billboard designs hold strategic position in Out of home Advertising strategy. Now a days companies don’t hesitate to spend huge amount on Unique and Creative Billboard advertisement as they know this is one of the best way out to reach masses. Strategically located, Billboards are known for their high visibility and easy approach. Rona recycled paint from Apple More Information on Rona recycled paint from Apple Jones Soda Billboard More Information on Jones Soda Billboard Nikon D700 Guerrilla Style Billboard More Information on Nikon D700 Guerrilla Style Billboard Safe driving: Flash Before Your Eyes More Information on Safe driving: Flash Before Your Eyes Land Rover: Twist More Information on Land Rover: Twist Winter weather billboards More Information on Winter weather billboards Lacrimare Billboard More Information on Lacrimare Billboard Smart: Slim More Information on Smart: Slim Pond’s Anti-Bacterial Facial Scrub More Information on Pond’s Anti-Bacterial Facial Scrub McDonald’s Sundial
15 Absolutely Brilliant Billboard Ads ...Really Some of the following are great examples of outdoor advertising, specifically billboards, at their best. 1. Bic Razor Source: Say no to crack 2. Equipped with a sensor to light up when people passed underneath it Source: Cherry Flava 3. Source: Ad Freak 4. Part of the Irresistible Scent campaign, this 3D billboard has garments hanging and people climbing towards the fresh scent. 5. Yes, very creative to even be considered a billboard, but this massive 3d advertisement was placed at the Munich airport for the 2006 World Cup. Source: Jon Lee
Designer Resumes It’s extremely hard to find a job these days! The market is slow, the economy is bad, and the competition is fierce. To get a job you will have to stand out of the crowd. The following resumes go against everything my business teacher taught me. She taught us to never place a picture of yourself, use clip art, use icons, graphics, or make it colorful. Please keep in mind that if you apply to companies that have nothing to do with the design field, they wont appreciate your artfulness. However, I think if you are in the design field you need to show off your creativity. Resume is a French word that means summing up. The “DO’s” of a Resume: Write it YourselfBrief, Concise, Action-OrientedRewrite/ReviseAccurate (Not Puffed Up)Emphasize StrengthsDeemphasize WeaknessesHave your resume professionally edited “Dont’s” of a Resume: Essential Components Of A Resume: Personal Data/Contact InformationEducationExperience (Appropriate Volunteer Work)Achievements, Skills, and Qualifications
Mercedes Benz: Left Brain/Right Brain | Digital Ads I saw these great Ads recently—which are absolutely amazing I reckon. These digital works were designed for Mercedes Benz cars, and are based upon the left/right brain functions: ★★★★★ Like this type of article? Why not subscribe for Free via RSS or Email. Yes, the fourth Ad is a little different, but I still love it. Images © Copyright / Credits for the design works: Project: Left Brain Right Brain – Einstein. Why not take a look at one of these Articles... Here's a Selection of my Blog Posts: These are some of the most popular articles here on Andrew Kelsall Design.
Excellent Ads Created: 05/13/2010 Visits: 1522868 Online: 1 Creativity for the office An inspiring environment can greatly aid the creative process. It follows then, that those whose maintain 'round-the-clock creative jobs will benefit from inspirational surroundings. We asked the Mashable readership to submit images of their offices. From thought-bubble cocoons, to brainstorming walls, to a vegetable patch, we've rounded up photos of some amazing spaces that encourage employees to become visionaries. Browse the photo gallery to peek into the weird, wonderful and wacky work spaces companies use to brainstorm. Image courtesy of Inspired Digital
The 10 Best Commercials of 2011 Many people groaned last winter when it became clear that Super Bowl XLV would be packed bumper to bumper with automotive ads. It's not a category that's exactly wowed with its creativity in recent years. It was a pleasant surprise, then, when many of the car spots proved not only tolerable but wonderful. Now, with the year almost passed, it's become clear that two of those ads in particular—Chrysler's "Born of Fire" by Wieden + Kennedy and Volkswagen's "The Force" by Deutsch—weren't just among that evening's best spots. They turned out to be among the year's best. Those two ads are joined by a third car commercial, Nissan Leaf's "Gas Powered Everything" by TBWA\Chiat\Day, in Adweek's ranking of The 10 Best Commercials of 2011, presented here. Elsewhere, the list celebrates work across a wide variety of products, themes, styles, and geographies. Congratulations to all the agencies and clients on the list, and the creative-services companies that helped bring their visions to life. 10.