background preloader

Advertising

Facebook Twitter

Compelling Video Exposes The Harm Of Objectifying Women [Must Watch] AnonHQ. Rights.

Compelling Video Exposes The Harm Of Objectifying Women [Must Watch] AnonHQ

8 Massive Disasters In Marketing No One Noticed. #4.

8 Massive Disasters In Marketing No One Noticed

Here are the best Super Bowl 50 commercials so far. Cradle to Grave Advertising. What’s trending now?

Cradle to Grave Advertising

Cradle to grave advertising to an unconventionally young market. Although the advertising concept itself is not new, the current market targets an untraditionally young audience that deviates from its primary consumer demographics. The phenomenon aims to capture consumers from youth in order to increase the likelihood of brand loyalty into adulthood. Companies now finally realize what McDonalds and Disney always knew – that it is easier to build a customer of life time loyalty early than to switch their preference later in life.

Australian Stereotypes in TV Advertising. Racist, ​s​exist, ​r​ude​ and crude​: the worst of 20th century advertising – in pictures. Fascinating Graphics Show Who Owns All The Major Brands In The World. All the biggest product brands in the world are owned by a handful of corporation.

Fascinating Graphics Show Who Owns All The Major Brands In The World

Food, cleaning products, banks, airlines, cars, media companies… everything is in the hands of these megacorporations. These graphics show how everything is connected. Consumer goods. How Does Advertising Make Us Buy? [Infographic] Ever wonder how advertising works to turn browsers into buyers?

How Does Advertising Make Us Buy? [Infographic]

It sure doesn’t happen the way it used to. The challenge today is that online competition is stiff for everyone, and ads need to be on the cutting edge of attention-grabbing constantly. What makes it even more challenging for advertisers to get their point across is the shortened attention spans that come with our inculturation by digital-age media. We are literally bombarded by online advertising every moment we spend on the Internet. 7 Warning Signs Of Advertising Disguised As Articles. The Internet is Advertising Park.

7 Warning Signs Of Advertising Disguised As Articles

We built a wonderful place with amazing technology and thought we could pay for it by keeping advertising safely behind borders where people could look at it and maybe sometimes pet its pretty fur. But the advertising has broken loose now, eating and shitting on everything. These consumervores are clever. 5 Tricks Hollywood Uses To Make Good Trailers And Bad Movies. I've complained about movies once or twice before, but it turns out there's just no end to the madness.

5 Tricks Hollywood Uses To Make Good Trailers And Bad Movies

The people who own movie studios aren't content to just create art that we want to enjoy; they want to pin us down with their knee on our throats, slice out our corneas, and pour boiling hot cinema directly into our optical nerve. We scream and claw and writhe, but they're too strong. In the end, we're left blind and broken, wandering the Earth like Denzel Washington in Book Of Eli, which is a great reference to make because it was nowhere near as good as the trailers promised. But the worst part is that movie ad campaigns don't just hurt us, they hurt the movies themselves. How? #5. FashionReport. Sizzler Promotional Commercial 1991. Torches of Freedom: Women and Smoking Propaganda. Ingeniously Creative Ads That Will Make You Look Twice. With an incisive message and the design to match, a powerful advertisement can stop you dead in your tracks.

Ingeniously Creative Ads That Will Make You Look Twice

Today, we look at some ads that do just that — forty ingeniously creative ads that will make you look and think twice: 8 Reasons Advertising Doesn't Work Anymore. The Ad Doritos Don't Want You To See. Fighting for people over profits Love At First Bite - The Ad Doritos Don't Want You to See.

The Ad Doritos Don't Want You To See

22 Vintage Adverts That Would Be Banned Today. Bizarre And Completely Offensive Vintage Ads. If you want to understand the history and culture of a particular place, looking through their older advertisements would be a great place to start.

Bizarre And Completely Offensive Vintage Ads

The advertisement is the glossy, pop cultural meeting point between supply and demand, where marketing pros make clear who they think is buying their product and for what reasons. And as these ads make apparent, marketers have drawn on just about anything to make potential customers’ eyes stick. The 4 Secret Psychological Tools Filmmakers Use. What this crazy guy wrote about movie posters shocked me. You won't believe what he says! I know this page title (via fb) was clickbait. An injoke! I despise the upworthy headline format, but this has been my first page to get any kind of traffic in a long time.

10 movie poster cliches (with plenty of examples) 5 Annoying Trends That Make Every Movie Look the Same. 5 Tiny Wording Tricks That Can Totally Change Someone's Mind. #2. Color Theory and Subliminal Advertising. People talk a lot about color grading, but not very much about the color theory behind it. I recently saw this commercial for Bud Light, and I was struck by the conscious use of color theory in it. At the beginning of the spot, the hero of the commercial is buying beer at sunset, and the imagery has a warm, “golden-hour” hue. Almost everything in the frame is a warm color.

The hero’s jacket is khaki, and his shirt is red. The only prominent blue element is the Bud Light carton. Look at the traditional color wheel. Subliminal communication in fast food ads - by Rob Ager. Color and Branding. Color Design and Psychology for Branding Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean? Marketing experts define "brand" as the "name, term, sign, symbol or design, or a combination of them intended to identify a company's products or services. " In other words, a brand communicates the "idea" of company or product.

This is what forms the connection with consumers. For example, in the illustration of the 3 brand images above: Color Wheel Pro: Color Meaning. Red Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. Admongo - Live the ADventure.