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Dictionary AMA Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession. Browse terms related to - A. Refer to "See Also" column to the right. A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. The discontinuance of a marketed product. The number of abandoned shopping carts vs. the number of completed transactions. An approach for classifying accounts based on their attractiveness. ABC inventory classification A classification scheme used to implement inventory management strategies. Formerly known as The Mining Company, About is a guide based information portal. A term borrowed from print newspapers that references the top portion of a Web page that is visible without scrolling.

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