Dictionary AMA Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession. Browse terms related to - How to Fight Traffic Fraud in Online Video Advertising Traffic fraud costs marketers billions of dollars in wasted ad spend annually. Ever since it emerged out of the pay-per-click model in the late 1990s, traffic fraud has evolved into a constant game of cat and mouse -- creating real and expensive problems for advertisers, agencies, intermediaries and publishers. Traffic fraud has changed a lot over the last 20 years. Originally, fraudsters hired actual humans to click on search and display ads (remember click farms?)
Veuve Clicquot Releases Champagne In A Sardine Can To play tribute to the origins of the French champagne house, Veuve Clicquot, it has released a limited edition of its famous Brut Yellow Label in a bright-colored sardine tin. The sardine reference isn’t just something random, but actually has long history behind the champagne label. The premium bubbly beverage gained popularity when Barbe Nicole Ponsardin, the widow of François Clicquot, took over the champagne house. Ponsardin’s father liked the humorous association of his name and the fish so much, that he included a leaping sardine over a bridge (“pont” in French) as his family coat-of-arms. The canned Ponsardin champagne is a unique and fun way to play homage to the family origins of Veuve Clicquot.
30 Beautiful and Creative Ad/Marketing Agency Websites Advertising and marketing agencies often position themselves as being specialists in creativity. So it’s just natural that their websites are often creative and beautiful. As clients expect these businesses to be creative (and a website is often one of the first things potential clients look at), ad agencies need to have effective and impressive websites. Below is a collection of 30 agency websites from all across the globe. Take a look at these websites for creative web design inspiration. Sponge Agency
Content Curation Can Inform, Engage Customers June 4, 2012 Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for. These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer. The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership.
Artificial Intelligence in Marketing Is that artificial intelligence or can I throw it away? If you listen to the press, politicians and business leaders, you might think that AI is the best "since sliced bread". But then why do only 7% of the marketing managers in DACH use AI in their daily work? Verizon Wireless Under Fire for Ad-Targeting Program Google and Facebook are not the only companies tracking your online activities to customize ads. Verizon Wireless has recently come under fire from privacy advocates for running a similar program on its cellular network. Verizon quietly started its ad-targeting program two years ago and this year teamed up with other data management and advertising companies. Late last month, Jacob Hoffman-Andrews of the Electronic Frontier Foundation noticed the program and sounded the alarm.
Vending Machines Sells Unique Artworks [Pics] Advertising firm Wieden+Kennedy isn’t just known for producing creative campaigns, but also for its active involvement in community projects. The W+K 12 is a dedicated team consisting of 12 talented people with various backgrounds who get together to help with charity work. Recently, the W+K 12 team collaborated with a few staff from the ad agency to come up with an interesting way to raise money. As part of the ‘Insert Change Here’ event, vending machines were placed in a gallery space that allowed visitors to purchase unique artworks and cool merchandise. The dispensers were filled with drawings and postcards, stickers and dolls. Guests could also use their loose change to see a live performance.