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Advertising & Marketing Industry News - AdAge

Advertising & Marketing Industry News - AdAge

Related:  uniproeducationMarketing TCCIvikashapkinaPublicitéAdvertising Blogs

5 Lessons my Education Marketing Startup Taught Me! You're reading Entrepreneur India, an international franchise of Entrepreneur Media. It has been over four years to the day when we stumbled across the metaphorical pot of gold at the end of the business rainbow and if you know what that means, we thought we had it made! Ending my poetic rhetoric here, we worked our way up the skill ladder and chanced upon a market opportunity which was just waiting to be taken. Dictionary AMA Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession. Browse terms related to - A. D.

Education Improve your design skills with typography tips and tutorials. FontShop Education docs are formatted for easy downloading and printing, perfect for the classroom or studio. Educational discount: register using your .edu email address and use code EDUCATE10 to receive a 10% discount at checkout. This work is licensed under a Creative Commons Attribution NoDerivs 3.0 Unported License. How to Fight Traffic Fraud in Online Video Advertising Traffic fraud costs marketers billions of dollars in wasted ad spend annually. Ever since it emerged out of the pay-per-click model in the late 1990s, traffic fraud has evolved into a constant game of cat and mouse -- creating real and expensive problems for advertisers, agencies, intermediaries and publishers. Traffic fraud has changed a lot over the last 20 years. Originally, fraudsters hired actual humans to click on search and display ads (remember click farms?), but it was expensive to scale so they began building scripts that simulated humans clicking on ads. Today, the fake-impressions business has grown more sophisticated, with hidden and laundered impressions being sold to unsuspecting advertisers through a number of sophisticated technologies.

VH1 Looks to Redefine Itself With Rush of New Programming Following a year of exhaustive audience research and a cavalcade of brand consultants, VH1 is now feverishly commissioning a host of new shows in a wide variety of genres that will roll out over the next few months. The goal is to court more viewers from VH1’s target 25-34 age group—a demographic that VH1 president Tom Calderone and his strategists have started referring to as “adultsters.” The effort follows a rough 2010 when the network saw its nightly ratings drop 31 percent from the year before. For some media buyers, the problem is that the network’s brand has blurred. How UniPro tapped digital marketing to catch students’ attention - Education is empowerment, and India has about 300 million students yearning to grasp that. The country’s education sector, with around 31,000 institutions, is the world’s largest, and its marketing spends are enormous. When pondering on how to reach out to all those thirsting for knowledge in an Internet-driven era and in an education sector spending far too much money on traditional media, Vivek Sharma, Founder & Investor, Unipro Education Pvt Ltd, saw a sea of untapped potential in digital marketing. He observed that the majority of the education industry’s audience—the youth—were on digital platforms, making up over 60 percent of Internet users in the country, and over 90 percent of this number used the Internet to research colleges. Besides, the education sector barely adopted digital solutions, with only 10 percent of total ad spends going the digital way.

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