a museum of automobile typography Nike: Sneak & Destroy On Facebook Places This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. Get there in time, with the right info and you scored a special Destroyer jacket + free Burrito. Great to see a little Facebook Places being worked into campaigns already! Be Sociable, Share! Social Media Sites to Get Dofollow Links From in 2013 It is always a pleasant surprise after sharing a piece of content on social media to get a link to your site that is "dofollow" (not restricted from being followed by the search engines). This way, not only do you manage to expose your content to a lot of potential "direct" visitors, but also to improve its positions in the search engines for certain keywords. Not all social links are dofollow. And normally, the more reputable a social site is, the more likely it is to make its outgoing links (especially comments links) nofollow in order to prevent spam. However, there are certain ways to get dofollow links to your posts from some of the major social media sites.
Visual Literacy: An E-Learning Tutorial on Visualization for Communication, Engineering and Business Video: Introducing Google Instant Search You’ve probably heard about the new Google Instant Search, so here is the introduction video to help you understand exactly what instant search is, how it works and why it’s so great. And I’ll tell you what, instant it is! Loving it so far.
La montée en puissance des offres pour les entreprises sur les réseaux sociaux Entre le lancement des Global Pages, des posts sponsorisés et des options de ciblage de message sur Facebook, des pages profils Web pour Instagram, des pages pour les marques sur Pinterest, ou d’outils d’administration sur TumblR, les réseaux sociaux phare ont choisi d’accélérer les services à destination des entreprises afin soit d’accélérer la monétisation de leur service soit de la préparer dans le cas de Instagram par exemple. Petit tour d’horizon des nouveautés Si nous remontons le temps de quelques années, sʼinitier sur les réseaux sociaux étaient totalement gratuit. Les offres entreprise nʼavaient pas encore vu le jour et les entreprises coulaient des jours heureux sur les réseaux sociaux. Facebook : dʼabord Facebook avec ses fameuses pages «entreprise» avait fait couler de lʼencre lorsque le réseau social avait monétisé ses offres alors que la publicité était déjà largement déployée.
Piximedia - Home page The GNU Operating System Heineken: Guerrilla Marketing Event In Italy This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but you’d be wrong… Heineken decided to stage a fake event at the same time the game was to be played, a mix of classical music meets poetry in an Italian theater. To make this happen, they recruited about 200 people to help get over 1000 people away from their TV’s and into this event, sacrificing the biggest game of the season! Heineken even had the event broadcast live on SkySport, with crosses for interviews of famous sporting celebs to aid in the Authenticity, or infact, leverage some of the people who’d been stung by the stunt!
RockMelt: The New Social Web Browser A new web browser called RockMelt launched it’s invitation to beta through a Facebook authentication scheme last week, and to get everyone excited, they kicked off by releasing this demo video that has racked up 500,000 views. Rockmelt aims to become a “Social Browser” by integrating your social life directly into your web browser’s interface to create one seamless experience no matter what website you are viewing. On the left it connects your friends and the right, your social accounts, by loading Facebook and Twitter API apps to give you direct access and one click sharing as if you were inside Facebook or Twitter. My first reaction was thinking it was pretty cool, with decent potential once users work out the new interface features, but the better part of me says unless they can drive big uptake in high school and university students it might fade away just as fast as their video went viral… but there is some huge potential here nevertheless. Be Sociable, Share!
Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put stickers next to them that read, "You make mistakes when you're hungry." The fails are curious and amusing in their own right, of course, which is what makes this idea work so well. Adding a little snarky sticker caps them off perfectly. It helps that Snickers has had affection for people's mistakes for a long, long time.