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In our digital worlds, it is safe to say that advertising is becoming more dynamic and complicated than ever.
We’ve seen a few instances over the years of high technology colliding with high fashion, but maybe never in a way as direct and striking as this.
Colleges aren’t always known for the most exciting commercials. Most of them seem to have stock campus footage, voice-over about the school’s achievements, and maybe an appearance by a high profile graduate or two. But these particular commercials go beyond the usual, showing the heart, spirit, or just incredible humor of the colleges they represent .
Brilliant planning ought to be celebrated and the 4A’s did so with its presentation of the 2011 Jay Chiat Awards for Strategic Excellence at the Strategy Festival in New York City on Thursday, October 13.
Following a year of exhaustive audience research and a cavalcade of brand consultants, VH1 is now feverishly commissioning a host of new shows in a wide variety of genres that will roll out over the next few months. The goal is to court more viewers from VH1's target 25-34 age group—a demographic that VH1 president Tom Calderone and his strategists have started referring to as "adultsters." The effort follows a rough 2010 when the network saw its nightly ratings drop 31 percent from the year before.