MediaPost sur Twitter : "Birchbox Kicks Off TV Campaign, Opens In Gap Stores @birchbox @Resource @mahoney_sarah. Birchbox Kicks Off TV Campaign, Opens In Gap Stores 06/03/2015. Mad Women: 4 Women in Advertising on 'Mad Men' and the Industry Today. It's the end of an era: tonight, after seven seasons and eight years on the air, Mad Men airs its final episode.
The show, about an advertising agency in 1960s New York and its colorful cast of characters, has been a conversation-starter from the beginning due to its unflinching portrayal of life during this tumultuous decade, including rampant sexism, racism and ageism. The show is also widely considered one of the most feminist on television; over the course of the series, we see two secretaries climb the ranks to become leaders within the agency, watching them deal with gender barriers in the office, work-life balance and motherhood along the way. In preparation for tonight's final episode, BAZAAR sat down with four female leaders in today's advertising industry—Alison Burns, Global Client Services Director of J. Advertisement - Continue Reading Below. Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations. The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.
The artists were given words to play off—functional ones like "dunk" and "twist," as well as more emotional ones like "dream" and "wonder"—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head. The ads will run outdoors in New York City, Los Angeles and Indianapolis and shared through Oreo social channels starting this week. Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands. When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let a marketer use one of its songs before.
Fast-forward to 2014 and the group has licensed two songs—to Activision and Dior Homme—in just 12 months. Similarly, other classic rockers with boomer appeal, including Billy Joel and Bob Dylan, are now liberally licensing songs to marketers after decades of holding out, and there’s even talk of Prince following suit. And while such longtime holdouts remain picky about the brands they deal with, clearly any philosophical barrier around “selling out” has been shattered. The simple reason is that there’s big money to be made as traditional sources of revenue have dried up. Online Visibility: The Quadcopter Theorem. It’s cliché to state at this point, but just about everything you encounter throughout the day is a form of advertising.
Even with that knowledge, there are far too many brands that don’t take the time to fully analyze where their messaging is being interacted with and how it’s being interpreted. Need proof? Go on the internet. Macala Wright: Why Mad Men Are Becoming Math Men. In our digital worlds, it is safe to say that advertising is becoming more dynamic and complicated than ever.
In advertising, Mad Men are becoming Math Men. Some would say that mobile devices, technology and advanced consumer behavior have made it a complex art and science of anticipating how, when and where someone will respond to a brand’s message. At Ad:Tech San Francisco, the debates surrounding advertising and our multi-screen, cross-platform communication channels yielded three key trends: 2013 Trend: The Focus Is On “Programmatic” Mad Men are becoming Math Men with programmatic, transparent, scientific processes according to Michael Baker of DataXu, a programmatic marketing platform. “Brands, companies and marketers now have tons of data, but few processes to really understand and leverage it. Programmatic marketing enables brands to optimize their media spends and eliminate spend waste by automating ad targeting through leveraging that data and predictive analytics. 3D-Printed Clothing Hits Paris Fashion Week. We’ve seen a few instances over the years of high technology colliding with high fashion, but maybe never in a way as direct and striking as this. 3D printing has come to the world of fashion, and the latest example of this collaboration is the Voltage collection, which is currently being showcased at Paris Fashion Week. 3D printing refers to a very new way of creating goods – a model is designed using a CAD program, which is then sent to a 3D printer.
There are tons of different 3D printers out there, all of which can use certain materials to build the desired product, layer by layer. Usually, the material in question is something hard, like plastics or metals, but lately the range of materials has been expanded to include softer materials like rubber and polyurethane. It’s that latter development that has made 3D printed fashion a possibility. Press Release. The 10 Most Creative College Commercials.
2011 4A's Jay Chiat Awards for Strategic Excellence Winners Announced at Strategy Festival. Brilliant planning ought to be celebrated and the 4A’s did so with its presentation of the 2011 Jay Chiat Awards for Strategic Excellence at the Strategy Festival in New York City on Thursday, October 13.
These global advertising awards honor strategic thinking and recognize those professionals who have developed strong, innovative insights and initiated their work through creative that inspires both consumers and business. Of the 68 short-listed entries in 10 categories, there are 39 medal winners with 16 Gold; 9 Silver and 14 Bronze. 29 entries received Honorable Mention. Gold winners include: BBH; BrainJuicer; CP+B (2); Digitas; Droga5 (2); Fallon; Goodby Silverstein and Partners (3); Lowe & Partners; R/GA (2); Redscout; Starcom USA and Starcom Sweden/Le Bureau. The winning entries are: Brand Experience Gold. S.I. Newhouse School of Public Communications : Events. VH1 Looks to Redefine Itself With Rush of New Programming. NewhouseSM6. Advertising. Adweek. Advertising Agency & Marketing Industry News.