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Impression (online media) An impression (in the context of online advertising) is a measure of the number of times an ad is seen. Clicking or not is not taken into account.[1] Each time an ad displays it is counted as one impression.[2] Because of the possibility of click fraud, robotic activity is usually filtered and excluded, and a more technical definition is given for accounting purposes by the IAB, a standards and watchdog industry group: "Impression" is a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.[3][4] Counting impressions is the method by which most Web advertising is accounted and paid for, and the cost is quoted in CPI (cost per impression).

(Contrast CPC, which is the cost per click and not impression-based). Served impressions are the current standard. Viewable Impression. In the online advertising industry, a Viewable Impression is a metric of ads which were actually viewable when served (in part, entirely or based on other conditional parameters). The first system to deliver reports based on a Viewable Impression metric for standard IAB (Interactive Advertising Bureau) Display ad units,[1] called RealVu, was developed by Rich Media Worldwide and accredited by the Media Rating Council on March 9, 2010.[2] Other companies to offer viewable impressions include OnScroll,[3] C3 Metrics,[4] Comscore,[5] and AdYapper,[6] while MSNBC utilizes ServeView, a proprietary system[7] in use since 2010.

The definition of a Viewable Impression may depend on the type of the ad units and the reporting system. Overview[edit] The value of an ad traditionally was based upon an estimate of how many different people saw or heard the ad. 1. \frac{CPM = Cost of 1 ad × 1000}{Number of prospects reached} . 2. 3. CPM = Cost per ad requested × 1000 Architecture Example[edit] 1. 2. 3.

Advanced Google AdWords Keyword Research for Non-Ecommerce Websites. Did you know you can now have up to 3 million keywords in your Google AdWords account? As of October 2011, Google increased its standard limit for the number of keywords allowed in a Google AdWords count from approximately 50,000 to 3 million. While this presents an obvious opportunity for large ecommerce websites to create huge automated Google AdWords campaigns based on product feeds and exports, the less obvious opportunity is that for non-ecommerce websites to better capture the long-tail of search. Electricians, plumbers, property developments, car dealerships, dentists, solar energy suppliers, travel agents, accountancy services, swimming pool manufacturers…the list is endless of types of businesses which could benefit from a comprehensive long-tail Google AdWords strategy to connect with potential customers and clients searching for a wide variety of different themes on Google.

A theme is the one or two-word component of a search query which specifies a particular requirement. 1. Find High Rank Premium Ad Placements Using This Power Search. In a previous post I formulated a complex Google query to find guest blogging opportunities. Where previous guest blogging guides searched common key-phrases in guest post offers, they required an exhausting typing or copy-pasting of various key-phrases coupled with one relevant keyword. The Google query I proposed makes searching guest blogs made as easy as copy-pasting these query and typing the keyword. In order to make these process even easier I built the following search form: Now, this little experiment lead me to a new experiment. The rise of real-time bidding (RTB) for web advertising made low-cost placements as efficient as premium ads in terms of click-through rate (CTR).

In order to locate high rank premium placements, I formulate a new query based on the following four clusters: advertisement, sponsorship.banner, ad unit, ad slot, blog, forum, newsletter etc.' While the first three clusters are largely coherent, the third cluster is vague. The Art of Keyword Qualification | Google AdWords Strategy. PPC Ad Generation Tool. The Top 10 Best AdWords Features You're Not Using. The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status).

But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new. But what about forgotten and hidden AdWords features that you’ve never thought of? Here’s an extensive look into the top 10 most underutilized AdWords features and how you can use them to your advantage. 1.

Many studies have been produced regarding above- and below-the-fold ad placement, and it’s widely accepted that above-the-fold ad placement allows the best chance for clicks. With all the different devices, screen sizes and resolutions, it’s never safe to bet that your ad will always show above the fold. Why pay for impressions when no one will see your ad? [MORE: See Our Facebook vs. 2. 3. 4. 5. 6. AdWords Keyword Planner: Google Keyword Tool + AdWords Traffic Estimator. AdWords has just rolled out AdWords Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator, and adds to it a wizard-like integrated workflow to guide users through the process of finding keywords for creating new Ad Groups and/or Campaigns. I’m guessing that at some point in the future, the AdWords Keyword Planner may replace the Google Keyword Tool and AdWords Traffic Estimator – tools which have been in service for over 10 years and are widely used for both PPC and SEO.

So if you’ve used either tool in the past, take note here – your process is probably about to change! Getting Started With AdWords Keyword Planner The AdWords Keyword Planner supports three key use cases: Search for keyword and ad group ideasEnter or upload keywords to get estimatesMultiply keyword lists to get estimates The functionality is exposed via a wizard-like interface, as shown here: Using the Keyword Planner Tool you can: 20 Landing Page Designs Get Picked Apart & Analyzed for Conversion. A lot of articles entitled “20 best this…” or “50 greatest that…” have a lot in common. The main thing being that they’re all about what works.

So here’s what I’m not going to do. I’m not going to give you 20 landing pages that work – although some do – or 20 pages that don’t work – even though some of them do indeed ‘suck.’ No, I’m going to give you a mix of the good, the bad and the in between. Because sometimes it’s just as important to know what not do, as what to do.

The criteria There are three easy criteria against which a landing page can be judged, even for those of you who aren’t landing page gurus: A landing page should clearly articulate what the consumer is going to getA landing page should make it clear how the consumer is going to get itA landing page should make it easy for the consumer to get what they want Landing pages = opportunity Landing pages give marketers an excellent opportunity to start a conversation with the consumer. 1. What I like Things I’d change or test 3. 4.

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