Welcome - Timely www.vitrue.com Oracle Social Relationship Management delivers the first, unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Vitrue including Publisher, Tabs, Shops, Games, Open Graph Object and Analytics. Awareness, Inc. | Social Marketing Software Crowdtap's Quest To Measure Brand Influence In The Age Of Social Media Crowdtap, a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media. At the same time, the Wall Street Journal today reported that ComScore and Nielsen would begin using a metric for Facebook ads more typically used in offline campaigns, a metric called "gross ratings points." Why all the fuss over measuring ads? Advertising in any form has always been something of a game of dice. Even though the Internet has offered new streams of ad-related data, a feeling has remained among online marketers that the common metrics are somehow lacking--which explains the news from both Crowdtap and Facebook. The maneuvers of Facebook and its associates, though, are very different from Crowdtap's gambit.
Social Media Management Software | Shoutlet Nimble social CRM Platform | Social Relationships Made Easy Measuring Social Media ROI & Goal Conversions with Google Analytics 5 First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. That said, I know that there are a lot of you who may be curious about the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions. You’ll be celebrating your social media goal conversions too! Image Source(editor’s note: sly usage of a Vancouver Canucks photo) The following are the steps you must implement to be able to see the return on investment and goal conversions for your social media campaign. Track goal conversions for your website in Google Analytics, a plus regardless of whether you care about social media conversions or not. 1. 2. 3.
Mzinga MutualMind Google Analytics Social Tracking – Likes & Unlikes Bug? If you’re NOT on the HyperArts Blog, click here! I have written several articles (here and here) about implementing and using the new Google Social Tracking Analytics, announced on June 29, 2011. It’s a very useful addition to Google Analytics and a great new tool for you to assess the effectiveness of your website’s integration with Facebook, Twitter, Google +1 and (when the JavaScript callback bug gets worked out) the LinkedIn Share button. However, since implementing Google Analytics Social Interaction tracking on our blog, I’ve noticed that the count of Facebook Likes and Unlikes seems, well, off … way off. Unnaturally High Number of Unlikes in Google Analytics For the period of July 17, 2011 to August 17, 2011, Google has recorded 177 Likes on our blog and 64 Unlikes. Comparing Like / Unlike Metrics between Facebook Domain Insights and Google Analytics I’m beginning to think that it’s Google Analytics that is creating the erroneous numbers, although I’m not sure.
BoostCTR: Performance-Driven Ad Optimization for Search and Social Social Media Monitoring and Analysis, SAS Social Media Analytics Go from access to insight. And insight to action. A media intelligence portal gives easy access to social media analysis insights. Prepackaged modules address the most frequently encountered issues – brand and market tracking, reputation and threat tracking, online media analysis and customer feedback. You can avert escalating issues, mitigate critics, classify market feedback across multiple dimensions and quickly identify opportunities to engage with brand advocates.