twitfooter How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren. But first, the meta-trend.... ...Social Media: Evolving From Long Form To Push Button In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation.
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Awareness, Inc. | Social Marketing Software Franck GAUTIER: Klout Influence Summary Social Media and the Millennial Brain Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well thought out social media policy is a must for businesses large and small. For any company, it is very tempting to opt for a social media free zone at work. If your company depends on a workforce consisting of employees under the age of 35, maybe not. The amazing millennial brain is not wired the way boomer brains are. Sam Fiorella, CEO Sensei Marketing, recently shared an interesting anecdote. What most decision makers still view as a distraction, is a vital tool in the millennial worker’s arsenal. Rather than restrict access to the stream of news and interaction that keeps these youthful employees inspired and informed, why not consider harnessing their natural tendencies?
Social Media Monitoring and Engagement - Beevolve Adotomi - socially yours Multwiple: the Best Twitter client around. Doctors making greater use of social media A new study shows doctors are increasingly frequenting various social media venues. But while some are viewing this as a generally positive development, it’s not necessarily clear that the recent trend will continue. The study (PDF), jointly conducted by QuantiaMD, Frost & Sullivan and the Institute for Health Technology Transformation, “found that over 65% of physicians use some form of social media for professional purposes.” The report’s writers note that their “definition of ‘social media’ includes not only social networking sites like Facebook and LinkedIn, but also professional and patient networking communities specific to the medical field, blogs and sites such as YouTube.” When considering the implications of the report, it might be best to divide the findings into two categories, one consisting of doctor-to-doctor communication opportunities, and the other including a range of venues that have at least the potential to incorporate doctor-to-patient communications.
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