background preloader

Mass Market Advertising

Facebook Twitter

Where did ‘plus sized’ come from, anyway? Last month, the former host of Australia’s Biggest Loser, Ajay Rochester, launched the #droptheplus campaign to protest the distinction between models and models larger than a size 4. And the term “plus sized” generally. (Because, it turns out, “plus-sized people” are actually just “people.”) Since then, hundreds have fueled the cause on social media, sharing photos and support for the movement. As the anti-“plus sized” campaign has gained traction, agencies and other bodies in the fashion industry are scrambling to hash out more respectful terminology. But where did the term “plus sized” come from, anyway? The Wall Street Journal‘s Ben Zimmer offers a fascinating history of terms the fashion industry has used to refer to full-figured women—and the search for the next “it” word.

The use of special language to refer to garments for larger women began with the mass production of women’s clothing. “Misses Plus Size” eventually became “Plus Size,” and the term spread to other retailers. Objectified: "Fat Phobia" - An Exhibit | UPR Utah Public Radio. Listen to full audio story here. The show is called “Fat Phobia” and is part of a larger multi-faceted program called “The Body Image Project.”

Those at Art Access, which is a community-focused organization that uses art to drive ideas, wanted to tackle the concept of personal and social body image perspectives by deepening the conversation of weight. Within The Body Image Project was the Fat Phobia exhibit. “I remember telling someone, ‘Oh, I was invited to do the Fat Phobia show.’ The purpose of The Body Image Project, and pushed visually with the Fat Phobia exhibit, is said perfectly with a statement by Salt Lake City artist Phoebe Berrey: "Going out in the world as a fat woman is a constant balancing act because you are exposed, and there is no net between you and the abyss.

Through different forms of art, a group of artists expressed their thoughts and feelings about this topic. "This painting is about three feet by three feet," said Carol, as she described her piece Tightrope. Iskra Lawrence on healthy social media use and tackling body shaming from a young age with self-care classes | The Independent.

Iskra Lawrence, a model who already eschews airbrushing and demystifies social media with honest pictures, is now turning her attention to young people. The British body positivity campaigner is launching self-care classes in a bid to build self-esteem and foster healthy body image from a young age. Her entry into the modelling industry and premature exit is not an uncommon one. Lawrence says she was signed at 13 and then dropped a few years later by an agency who considered her to be 'too big'. After attempting a string of extreme diets, rejecting these and eventually making a return to modelling, she then found herself to be too small to be considered plus size. “When you are a teenager you are going through so many changes, especially with your body,” Lawrence, a UK size 14, told The Independent.

“I just feel that it wasn’t a time in the industry yet when people realised that models could be different sizes. “It all starts off with education," says Lawrence. “Food is what nourishes us. The Shot Before That Perfect Instagram Shot… | Real Life. Debrief Staff | Contributing Writer | 7 days ago The Debrief: Just *how* much planning goes into that carefully edited pic? The Edge of Seventeen follows 17-year-old Nadine in a coming of age comedy about first love and friendships. In cinemas 30th November. Real life and social media are so intertwined, they’re virtually indistinguishable. And as we edge closer and closer to that dystopian future so carefully plotted out by Charlie Brooker in Black Mirror, we spoke to five prolific Instagrammers to find out just *how* much planning goes into that carefully edited pic - and asked them to share the pictures that didn’t make it into the public domain.

Here are Chessie, Alya, Abidemi, Eimear and Gabriella’s shots before the perfect shot... Chessie King, Missfits Nutrition Ambassador @missfitsnutrition / @chessiekingg Tell us a bit about this picture. This was a photo from a recent shoot with MissFits Nutrition. How many pictures does it normally take before you find the ‘perfect’ shot? Less so. Heart Investigates Relationship Between Body Image & Mental Health - Heart West Midlands News.

30th November 2016, 06:00 It's as there are calls for PSHE to be made compulsory in schools Calls are being made for lessons about mental health and body image to be made compulsory in schools in the form of PSHE sessions. As part of a Heart Investigation, nearly two thirds of the people asked in Birmingham admitted that trying to look perfect has had an effect on their mental health. Of the people spoken to during this Investigation, many pointed towards social media, blaming the platforms for society's obsession with looks and being 'liked'. We put this to Instagram: An organisation that wants more done to improve the way young people (particularly girls) think about themselves is Girlguiding UK. They are calling on the government to make PSHE compulsory in all schools to make sure young people understand how to value other attributes just as much as their looks.

Heather Widdows is a Philosophy lecturer in Birmingham and has recently finished a paper on the issue of body image. Why are so many of Britain's teen girls struggling with mental health problems?  Only 1.4% of models over a size 12: The truth about diversity in fashion now. Ashley Graham stars on the cover of British Vogue  From Cara Delevingne to Gigi Hadid to the ubiquitous Kate Moss, Vogue cover stars tend to have something else in common besides dazzling good looks - not an ounce of spare flesh between them. Now plus-size model Ashley Graham, 28, who is understood to be a size 16 with a 38D cleavage, has been unveiled as the star of British Vogue's January cover - marking a significant departure from many of her waif-like predecessors. Vogue's long-standing editor Alexandra Shulman has been vocal in the past about the 'insane' sample sizes that fashion houses lend to magazines for shoots - and that cover stars are then expected to squeeze into.

Ashley Graham, who became the first plus-size model to star on the cover of Sports Illustrated earlier this year, appears on the from of the January 2017 issue of British Vogue The curvy star and body positivity activist has become a role model for millions of women Stunning Ashley has fronted lingerie campaigns and appeared on the cover of magazines. New Statistics Reflect the Changing Face of Plastic Surgery | American Society of Plastic Surgeons. ARLINGTON HEIGHTS, IL – New data released by the American Society of Plastic Surgeons (ASPS) show continued growth in cosmetic procedures over the last year, and a shift in the types of procedures patients have chosen since the start of the new millennium. According to the annual plastic surgery procedural statistics, there were 15.9 million surgical and minimally-invasive cosmetic procedures performed in the United States in 2015, a 2 percent increase over 2014.

Since 2000, overall procedures have risen 115 percent, but the types of procedures patients are choosing are changing. “While more traditional facial procedures and breast augmentations are still among the most popular, we’re seeing much more diversity in the areas of the body patients are choosing to address,” said ASPS President David H. Song, MD, MBA, FACS. “Patients have more options than ever, and working closely with their surgeon, they’re able to focus on specific target areas of the body to achieve the look they desire.” Experts: Cheap route is dangerous, take extra precautions with cosmetic surgery | KGBT. The recent trial of a Brownsville woman found guilty for injecting fake Botox in patients isn’t the first case the Rio Grande Valley has seen. Plastic Surgeon Dr. Armando Moncada at Valley Hand and Plastic Surgery warns of the dangers of not seeking out qualified professionals. The cheap route for cosmetic work is not the answer.

“Once you put a needle in a patient body it’s an invasion of the body,” says Moncada, “Once you inject a product that is not even approved by the FDA you're not licensed to do it you are creating putting the life of a person at risk. " Moncada testified in the case against Brownsville resident Nohemi Gabriella Gonzalez who was found guilty for practicing without a license and injecting patients with liquid silicone rubber after patients reported serious complications. Doing extensive research, asking if the product is approved by the U.S. "A red flag is you see somebody pulling something out of a jar,” said LVN Lori Baylor. Cosmetic surgery ops on the rise. How safe is the cosmetic surgery boom?

Image copyright Science Photo Library An increasing number of British people are opting for cosmetic procedures. Many are happy with the results - but the £3.6bn UK cosmetic industry is unregulated, leading to concerns about its safety. "As soon as it was done I got in my car and cried my eyes out. I felt like I'd self-harmed. " Tina, who does not want to use her real name, is one of the thousands of young women who have turned to facial (also known as dermal) fillers as a quick fix for their self-esteem. It is one of the easiest cosmetic procedures to have done as it does not need to be performed by a medical professional in a registered clinic. Tina, who is 24, paid £75 for the filler in her local hair salon. "It was almost too easy," she says. "Before I knew it, the injection had gone in and I thought, 'Oh my God, I am having a lip job'.

" "It looked horrendous straight after. Image copyright Tina "That night I have never been in so much pain. Tina says her partner was not sympathetic. Ashley Graham hits the runway at New York Fashion Week. The 27-year-old model was joined by a group of other plus-size women for the ready-to-wear and lingerie show on WednesdayAshley opened and closed the lingerie portion, sporting sultry selections from her own line By Valerie Siebert For Dailymail.com Published: 23:39 GMT, 14 September 2016 | Updated: 16:08 GMT, 15 September 2016 Ashley Graham walked the New York Fashion Week runway for the second time on Wednesday in support of her latest lingerie collection. The 27-year-old plus-size icon took to the New York catwalk for Canadian retailer Addition Elle, showcasing her new line of slinky bed wear and bras alongside a host of other curvy models.

Before hitting the runway, the Sports Illustrated Swimsuit Issue beauty told the brand's Facebook live host that this year's show that the fans could expect: '‘Sheer, creams, lace, bondage - we’ve got dog collars for the freaks at home.’ Scroll down for video Back again: Ashley Graham returned to the New York Fashion Week runway on Wednesday Loaded: 0% Amy Schumer Shares Excellent Advice On Body Image. Amy Schumer recently became the first woman to ever make the Forbes highest-paid comedians list, but that isn't the only way the American stand-up star has been breaking barriers. Schumer has been giving some much needed real-talk on body image and her latest Instagram posts are the perfect examples of this. 'Today's look. You can be sick and not be a size 2 and still feel great about yourself!

' she captioned a selfie, which has received 159,000 likes since it was posted on Sunday. Just to emphasise her message, Schumer followed up with a close-up shot of her stomach and wrote, 'Solution areas! These reminders to love and be kind to ourselves are more proof that Schumer is the celebrity role model we need. 'It's really exciting for me to be in a position to say, what about loving yourself how you are,' Schumer explained.

Some powerful words we should all hold on too. Amy Schumer Shares Excellent Advice On Body Image. Nialler9's New Irish Music: Mango, The Notas, Meltybrains? and more. Mango – What Are You Sayin? Pulverising low-end, cloudy rap production and a thick Dublin accent? Mango is an outlier of rap music in Ireland, taking inspiration from grime and beyond. This third single (produced by Mathman) from the former member of member of The Animators has swagger and style, so hold tight and watch that lip. The Notas - Sick in Sin The Notas first came to prominence in Dublin in 2011 with their emotionally driven multi-cultural indie-rock atmospherics. Meltybrains? AE MAk – Sing Hey Love Aoife McCann and Ellie McMahon's music absorbs light and shoots its out into the world in a polychromatic prism.

ALBUM OF THE WEEK This Side Up – Full Fat Sligo isn't known to be a hotbed for hip-hop,but there's gold near the west coast. VIDEO OF THE WEEK HAWK – Mirror Maze Directed by James Byrne It was decided that a video about body image and how people present themselves would use mirrors to show that. Kids On The Edge: Documentary on children with mental health issues | TV & Radio | Showbiz & TV. This brutal statement is from 14-year-old self-harmer Demi, who is assaulted by severe depression and violent mood swings but also has the sharp intelligence to recognise the destructive nature of her behaviour. Demi is one of the 250,000 children in the UK (including 53,659 youngsters aged six to 10) receiving regular help for mental health issues from services that are stretched to the limit across the NHS. With a political war raging over successive governments’ failure to address a mental health epidemic, a TV documentary adds a rare vision of life at the coal face where staff wrestle with ever-growing case books of complex issues, constrained by dwindling resources.

Demi, engaging and challenging, is emblematic of the type of daily problems that wash through the UK’s mental health networks. Her mother died young, leaving a legacy of emotional trauma that pockmarks her time in care. The pressures of body image also make it particularly tough for today’s teenagers,” she says. Fashion design students are petitioning for plus-size mannequins. Including plus-size women in the world of fashion is important. We all know that. But as great as it is to see plus-size models like Ashley Graham seeing success, the lack of inclusiveness in the fashion industry starts long before an ad campaign is shot. So it’s time to go right back to the source: fashion design. How are designers supposed to include a diverse range of sizes when they’re only given sample size mannequins on which to base their designs? One design student is taking a stand. Nayyara Chue, a student at Parsons New School of Design, has started a petition urging her university to increase the number of plus-size mannequins on offer, after learning that the school currently only has one plus-size mannequin available for students to use.

‘The average woman in the United States is a size 14,’ writes Nayyara on her petition’s mission statement. The petition already has more than 4,500 signatures. #Headshot.A photo posted by Nayyara Chue (@nayyarachue) on. Kate Middleton Speaks About Safe Spaces at the Place2Be Awards. November 22, 2016 @ 5:15 PM Kate Middleton is a mental health pioneer herself, and on Tuesday night, she honored young students who are following in her footsteps. The Duchess of Cambridge stepped out for the Place2Be Awards in London, where she spoke about mental health and the importance of safe spaces.

Place2Be is part of the Heads Together mental health campaign that Middleton has championed along with the duke and Prince Harry. The organization has partnered with 282 schools in the U.K. to provide in-school support and expert training to improve the emotional wellbeing of both students and staff. Eamonn M. McCormack/Getty The duchess, who stunned in a black Preen cocktail dress and Prada heels, met with guests and honorees before heading up on stage. “Without many of the inspiring people gathered here, countless children would not receive such transformational support in their schools,” she said.

VIDEO: Kate Middleton's Most Memorable Outfits. Project Secret Selfie w Georgia Small. Instagram is making it easier to hide comments. Instagram finally lets you hide troll comments. Proportion of teenage mothers at 'lowest in decades' Log In. Why women are sharing their clothing size on social media. Why women are sharing their clothing size on social media. New Study Finds the Average American Woman is Now Plus-Size. If the average woman is 'plus-sized', why doesn't our fashion reflect that? | Erika Nicole Kendall | Opinion. Why H&M is removing plus size clothing from some of its stores. Opinion: Shop Direct shows the way in making personalisation pay | Opinion | Retail Week.

Delivering Fashion: Amazon Fashion launches first-ever UK TV advert | News | Retail Week. River Island partners up with Snapchat to target millennials | News | Retail Week. How fashion brands are taking Instagram from gimmick to strategic. Asos: ‘We are investing in price first and marketing second’ Asos reveals it has cut marketing spend by 16% as it continues to focus on lowering prices. Calvin Klein 'Plus Size' Model Myla Dalbesio Sets The Record Straight In Powerful 'Rant' | Huffington Post. Here's why Calvin Klein's 'first plus-sized model' is still making everyone angry. Calvin Klein's 'first plus size model' is making people angry. Size 10 Calvin Klein model Myla Dalbesio on why she isn't 'fat or fabulous' enough. The truth about Calvin Klein's 'first plus-sized model', Myla Dalbesio.

Victoria's Secret renames 'Perfect Body' campaign following 'body-shaming' backlash | The Independent. Victoria's Secret 'Perfect Body' Campaign Changes Slogan After Backlash | Huffington Post. Victoria's Secret changes controversial 'the perfect body' slogan. Victoria's Secret changes course on 'Perfect Body' ads. The Fashion Advertising Campaign: Big Business ... - Not Just a Label. The rise of fashion magazine inspired Photoshop editing: Has Beyonce edited her Instagram images? - News - Fashion. Essena O’Neill: What happened in the months after Instagram star quit social media | The Independent. Ashley Graham's New H&M Campaign Is An Important Turning Point In Mainstream Fashion - GirlTalkHQ. H&M’s diverse advert mirrors the real world. Shame the ad industry doesn’t | Arwa Mahdawi | Opinion.

How social media is transforming the fashion industry.