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Convince and Convert: Social Media Strategy and Content Marketing Strategy — Social Media Strategy Social Media Consulting Content Marketing Strategy Content Marketing Consulting

Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

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customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”

Which Stats Matter: A Definitive Guide to Social Media Metrics Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful.

8 Tips for a Successful Social Media Cause Campaign Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and the Social Media Director for Smashyn.com. Cause marketing can be described as the mutually beneficial relationship between a business and a non-profit organization. Social media cause campaigns are similar, but not identical to traditional cause marketing, in that they allow for more flexibility.

8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. Marcela Uliano da Silva's Crusade Against the Golden Mussel Save the Earth by killing it? Sure, but only a little part of it. So goes the philosophy of young superstar Brazilian biologist Marcela Uliano da Silva, who wants to eradicate a foreign species encroaching on the Amazon River’s shores: the golden mussel. It’s controversial. Self-Promotion and Social Media: The Case for Promoting Your Content If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn.

3 Tips for Managing Your Online Reputation Antony Mayfield is iCrossing's Senior Vice President, Social Media, leading the company's services and innovation efforts related to the social web. He is also the author of Me and My Web Shadow, a newly released everyperson's guide to the social web. You can find him on his blog or Twitter. The measure of your reputation is what you do plus what others say about you.

The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom. Blue Fountain MediaBlue Fountain Media is a digital agency in NYC founded on the premise that client results come first.

Get Colors from Image With the magic of HTML5 you can get colors from any image with this simple online tool. To use this new color tool it's recomended that you upgrade your web browser to the latest version.(For the full HTML5 support). Step 1: Select image from your computer and click "Show image" button. Scaled version of the image will show up. Step 2: Click anywhere on the image to choose an area. 9x9 pixels will be magnified in a small box.

Compare HubSpot vs Pardot Marketing Automation Great Platform, Easy to Use Pardot: Marketing Automation that will make your Small Business, Bigger. Pardot provides great templates for email and landing pages. The automation rules are great for automating specific tasks. While the reports are good, they could be more customizable. 99 Essential Twitter Tools And Applications - Smashing Magazine 99 Essential Twitter Tools And Applications Advertisement If you haven’t heard of Twitter1 by now, you must be living under a rock! It is everywhere, and everyone is using it.

7 Steps to Creating and Cultivating a Brand in Social Media inShare14 In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges.

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