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Social Media Strategy Blog and Social Media Consulting - Convince and Convert

Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

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8 Tips for a Successful Social Media Cause Campaign Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and the Social Media Director for Smashyn.com. Cause marketing can be described as the mutually beneficial relationship between a business and a non-profit organization. Social media cause campaigns are similar, but not identical to traditional cause marketing, in that they allow for more flexibility.

Web Strategy by Jeremiah Owyang By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests. Where housing isn’t in high demand, neighborhoods lay abandoned. Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug.

customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”

3 Tips for Managing Your Online Reputation Antony Mayfield is iCrossing's Senior Vice President, Social Media, leading the company's services and innovation efforts related to the social web. He is also the author of Me and My Web Shadow, a newly released everyperson's guide to the social web. You can find him on his blog or Twitter. The measure of your reputation is what you do plus what others say about you.

Empowered Digital Disruption is on everyone's mind. Netflix is replacing people's cable subscriptions. Simple apps like OpenTable and LoseIt! are displacing businesses like Zagat's and Weight Watchers. But if you want to understand why, you need to look back at the 80's and 90's and imagine you are an American manufacturer. American manufacturers were successful at making quality products at a good profit, and paying good wages to their workers. Top 10 Social Media Blogs: The 2011 Winners! Social media is a big subject. If you’re looking for some reliable places to go for the best tips and social media tactics, look no further! Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). The following are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2011. If you’re looking to master all that social media has to offer, these rich blogs need to be at the top of your reading list.

8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. 7 Steps to Creating and Cultivating a Brand in Social Media inShare14 In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges.

The Measurement Standard: Blog Edition Daphne Gray-Grant's Rapid Writing It's April. And in many parts of the world that means only one thing: Tax season. (Cue scary music.) Top 10 Social Media Blogs of 2011? January 24, 2011 by Olivier Blanchard I am very proud, a little surprised, and frankly a bit humbled: The BrandBuilder blog made Social Media Examiner’s 2011′s Top 10 list of social media blogs. Proud because I don’t often make Top 10 lists, and I think this is the second time I have made this one. Surprised because this blog isn’t devoted entirely to social media topics, and the competition was fierce: 300 Nominees, many of which attract a lot more readers and attention. Humbled, because some of the other nominees and finalists are pretty solid professionals. (I’d better start upping my game a bit.)

The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom. Blue Fountain MediaBlue Fountain Media is a digital agency in NYC founded on the premise that client results come first.

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