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Guide to mobile advertising networks (2011)

Guide to mobile advertising networks (2011)
Other guides in this series:• Guide to mobile agencies• Guide to mobile industry awards• Compendium of global mobile stats• The insiders' guides to world’s top mobile markets The guide to mobile advertising networks Welcome to the mobiThinking guide to mobile advertising networks. This is the only place advertisers and publishers can get the real and detailed information required when choosing an ad network to run their mobile campaign or monetize their mobile Web site or app. mobiThinking is working on the 2014 version of the guide. Three facts you need to know about mobile ad networks: No ad network is dominant. If you're new to mobile ad networks, perhaps start with this step-by-step primer on picking a mobile ad network. mobiThinking divides networks into three main categories, based on the business model. The mobile ad networks (click on each network to read profile) xAd * New: April 2012*YP (AT&T) * New: April 2012* MobPartner * New: April 2012*Sponsormob" * New: April 2012* Related:  Mobile advertising

Developers Tired of waiting for monthly payments from your mobile ad networks? We are excited to announce the industry’s first Weekly Payments program! Starting in a few weeks, Airpush developers are eligible to be paid on a weekly basis rather than standard monthly payments. This will result in significantly better cash flow for developers, which fuels investment into new apps — everybody wins. Developers in the program will be paid every Friday for the previous 7 day period between Saturday to Sunday. In order to get approved for the program, use the automatic approval tool which is found in the dashboard section of the developer portal. Below are the requirements for the program: $200/month Minimum (past 30 days)Developer must enable the optional Location permissions (this will significantly increase your CPM’s, too)Developer must be using at least 2 Airpush ad formats.5% banking fee. Please ensure you meet the requirements and apply today!

Home Proximus Mobility - Proximus Mobility, LLC. Publishers - The Mobile Advertising Network You can easily customize any of the pre-defined summary stat reports with the following options: Choose the specific data points that you want to see in your customized report. By clicking the box next to a specific data point, a new column will be created in the report. Data points include: Offer, Goal, Revenue Type, Offer URL, Affiliate Sub ID 1, Affiliate Sub ID 2, Affiliate Sub ID 3, Affiliate Sub ID 4, Affiliate Sub ID 5, Category, Campaign, Browser, Country, Currency. Statistics Available for click level reporting, Statistics allows you to choose which statistics are provided in your customized report. Impressions Number of times the impression pixels were displayed with creatives. Clicks Either gross clicks or unique clicks depending on the select metric in the Tracking Settings. Conversions Number of approved conversions. Payout Total payout based on the offer payout types and corresponding actions that KMA distributes. Calculations Click Through Rate. Conversion Rate. Revenue Per Click.

Mobile Advertising | Mobile Monetization | Millennial Media Mobile Marketing Solutions for Small Businesses and Big Audiences KissMyAds 13 SMS Text Messaging Services for Marketing in the Mobile Age Ninety nine percent of the time statistics can drive you to heavy drinking. In researching this post on SMS or Text Message Marketing, I wanted to find out how many people use text messaging, how quickly they are read, and are business owners using it as a way to reach customers. More than any other topic that I’ve written about recently, the data is all over the place: Text Messages have a 98 percent read rateText Messages have a 100 percent open rateTexts are typically read within 15 minutes of being receivedMobile phones have reached 100 percent penetration in the United States Let’s go with something more trustworthy: Do you know very many adults without a mobile phone? Text message marketing is a permission-based approach to sharing short updates or specials with your customers. Here are 13+ services that can make it easy and affordable; some are completely free if you keep your efforts small and focused: ReachPeople.com charges by the number of contacts and number of messages.

Who is Who in mobile marketing DSPs It's going to be interesting to see how Agencies, Trading Desks and DSPs move inventory to maximize ROI as more advertisers enter mobile. A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface. Real time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as Cost-per-clicks, and Cost-per-action. DSPs are unique because they incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. StrikeAd Fusion™ Powering Mobile Advertising StrikeAd Engage™ History turn

The New Mobile Advertising Ecosystem: How Programmatic Is Reshaping The Industry | Finding Out About November 6, 2013 · 0 Comments Mobile advertising is coming into its own. In the United States, it doubled its share of digital ad spend to 15% of the total. Globally, it’s a bit further behind with our estimates putting mobile at about 12% of the total.The industry is simultaneously consolidating, and growing more complex. Ad exchanges, supply-side platforms, and mobile ad networks are all reaching for scale and the latest ad technology. Click here to download the charts and data associated with this report in Excel » Click here to download the PDF version of this report » Summary About one year ago, we published a popular report, “The Mobile Advertising Ecosystem Explained,” which laid out how the various pieces of the mobile ad ecosystem fit together. The ground has shifted quite a bit since then, according to our interviews with a dozen mobile ad professionals and analysts. Overall, mobile advertising has managed to carve out a much greater share of overall digital ad industry revenues.

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