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Guide to mobile advertising networks (2011)

Guide to mobile advertising networks (2011)
Other guides in this series:• Guide to mobile agencies• Guide to mobile industry awards• Compendium of global mobile stats• The insiders' guides to world’s top mobile markets The guide to mobile advertising networks Welcome to the mobiThinking guide to mobile advertising networks. This is the only place advertisers and publishers can get the real and detailed information required when choosing an ad network to run their mobile campaign or monetize their mobile Web site or app. All data is supplied directly by the networks. mobiThinking is working on the 2014 version of the guide. Three facts you need to know about mobile ad networks: No ad network is dominant. If you're new to mobile ad networks, perhaps start with this step-by-step primer on picking a mobile ad network. mobiThinking divides networks into three main categories, based on the business model. The mobile ad networks (click on each network to read profile) xAd * New: April 2012*YP (AT&T) * New: April 2012* Definitions Don’t miss:

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Publishers - The Mobile Advertising Network You can easily customize any of the pre-defined summary stat reports with the following options: Choose the specific data points that you want to see in your customized report. By clicking the box next to a specific data point, a new column will be created in the report. Data points include: Offer, Goal, Revenue Type, Offer URL, Affiliate Sub ID 1, Affiliate Sub ID 2, Affiliate Sub ID 3, Affiliate Sub ID 4, Affiliate Sub ID 5, Category, Campaign, Browser, Country, Currency. Statistics Developers Tired of waiting for monthly payments from your mobile ad networks? We are excited to announce the industry’s first Weekly Payments program! Starting in a few weeks, Airpush developers are eligible to be paid on a weekly basis rather than standard monthly payments. This will result in significantly better cash flow for developers, which fuels investment into new apps — everybody wins. Developers in the program will be paid every Friday for the previous 7 day period between Saturday to Sunday. In order to get approved for the program, use the automatic approval tool which is found in the dashboard section of the developer portal.

What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest? Submitted by Editors Desk on 7 December, 2009 - 12:35. Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc).

13 SMS Text Messaging Services for Marketing in the Mobile Age Ninety nine percent of the time statistics can drive you to heavy drinking. In researching this post on SMS or Text Message Marketing, I wanted to find out how many people use text messaging, how quickly they are read, and are business owners using it as a way to reach customers. More than any other topic that I’ve written about recently, the data is all over the place: Text Messages have a 98 percent read rateText Messages have a 100 percent open rateTexts are typically read within 15 minutes of being receivedMobile phones have reached 100 percent penetration in the United States

The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?”

Who is Who in mobile marketing DSPs It's going to be interesting to see how Agencies, Trading Desks and DSPs move inventory to maximize ROI as more advertisers enter mobile. A demand-side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface. Real time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as Cost-per-clicks, and Cost-per-action. DSPs are unique because they incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. StrikeAd Fusion™

Honda Insight mobile ad campaign claims 27 percent CTR By Dan Butcher October 13, 2009 Honda goes mobile to promote going green with the Insight hybrid Automaker Honda Motor Co. Ltd.' The New Mobile Advertising Ecosystem: How Programmatic Is Reshaping The Industry November 6, 2013 · 0 Comments Mobile advertising is coming into its own. In the United States, it doubled its share of digital ad spend to 15% of the total. Globally, it’s a bit further behind with our estimates putting mobile at about 12% of the total.The industry is simultaneously consolidating, and growing more complex. Ad exchanges, supply-side platforms, and mobile ad networks are all reaching for scale and the latest ad technology.

CTR from mobile search is three times higher: study Advertisers are experiencing greater click through rates from mobile search than desktop advertising, with CTR 2.7 times higher on average. This is one of the stats from an Efficient Frontier study of mobile search trends, which also finds that the sector is growing rapidly. Growth of mobile search advertising While in June 2010, mobile search ads accounted for just 0.34% of total search spend, the figure has increased five-fold to 1.7% in March 2011. The study predicts that spending on mobile search will continue to grow rapidly, and may account for 4.3% by the end of 2011. Best Practices for Maximizing Mobile App Revenue The mobile app ecosystem is thriving. According to Gartner, worldwide mobile app revenue will exceed $15 billion in 2011. Distimo reports that in December 2010 alone, the top 300 free applications generated over 3 million downloads, ten times more than the paid ones. Gartner also points out that more than 80 percent of mobile apps are free.

How to market your mobile application to No. 1 October 29, 2010 Scott Dunlap, vice president of mobile at JiWire By Scott Dunlap Have you ever wondered what it takes to have the No. 1 lifestyle application in Apple’s App Store? Or perhaps the No.1 game? What if I told you for $4,255 – and $7,310, respectively – that your application could be in that No. 1 slot within 24 hours?