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The future of advertising: what will 2025 look like? The award-winning film, The Theory of Everything, has plenty of touching moments.

The future of advertising: what will 2025 look like?

From stumbles and diagnosis to academic brilliance and passionate final exchanges, this is a film that ticks every emotional box. I cried like a baby for most of it. For me, the defining moment of the whole film was when the proud creator of Stephen Hawking’s world-famous, eye-powered computer and hardware voice synthesiser turned it on and announced: “Welcome to the future.” Rarely has a single moment summed up so wonderfully the extent to which technology can change lives for the better – allowing us to interact in ways beyond any initial realms of possibility. But Hawking’s wife’s reaction on hearing the voice for the first time (“but … it’s … American?”)

L'Oréal Paris' latest campaign breaks down racial barriers in beauty. Moxy Berlin: The city’s new must-book hotel for Millennials. Ast month saw the launch of Marriott International’s latest Moxy location – an experiential hotel brand aimed at the next generation of travellers – in Germany’s creative capital Berlin.

Moxy Berlin: The city’s new must-book hotel for Millennials

The third hotel to open in the country, following locations in Frankfurt and Munich, the Moxy Berlin is centrally situated in Ostbahnhof, housing 210 rooms, and great communal spaces like a living room and games room. WGSN City by City Travel editors were among the lucky few who got to preview the hotel last month at its launch party, so here’s our three reasons you should consider the Moxy if travelling to Berlin.

City: Berlin Where: Andreastrasse 76-78 10243 / 49 (0)30 7262 18540 Type: Stay The Great Location The Moxy finds itself just minutes from one of Berlin’s most important historical sites, and arguably best sources of inspiration for colour, print and graphics – the East Side Gallery. Why Are India's Beauty Standards So Messed Up?  Image courtesy of Scenario 1: A friend of mine called me out of frustration last week.

Why Are India's Beauty Standards So Messed Up? 

He owns a South Asian bridal boutique. Shopping season for South Asian brides takes place now for weddings that will happen in the summer of 2017 and beyond. He told me that too many times he sees the following scene unfold: Glowing brides-to-be peruse through racks of hand embroidered wedding sarees and lenghas, their eyes light up as they envision walking into the reception hall as Mr and Mrs for the first time. Scenario 2: In the documentary Shadeism, we are introduced to a four year old Tamil girl who already feels the need not to be dark.

Scenario 3: I lived in Shanghai a decade ago, I clearly remember the day I went into a pharmacy looking for over-the-counter drugs to nurse my hangover. This post could go in many directions, however I want to explore the issue of shadeism and India's fetish with fairness. India is obsessed with skin colour. Image courtesy of Cover Girl names Muslim beauty blogger Nura Afia as newest ambassador. A hijab-wearing beauty blogger has joined the ranks of supermodels and pop stars as the latest person to be named as a brand ambassador for Cover Girl cosmetics.

Cover Girl names Muslim beauty blogger Nura Afia as newest ambassador

Nura Afia, a practicing Muslim, will appear in commercials and on a billboard in New York City’s Times Square wearing a hijab while promoting one of the largest cosmetics companies in the US. Afia is one of the only women to appear in an advertising campaign for a major cosmetics or fashion brand in the US while wearing a hijab. “I grew up being insecure about wearing the hijab, and I never thought I would see Muslim women represented on such a large scale,” Afia told Refinery29. But Afia on her own has increased representation by acquiring more than 200,000 subscribers to her YouTube channel, which is filled with videos that showcase her makeup techniques using drugstore and high-end products.

The Fashion Advertising Campaign: Big Business ... - Not Just a Label. River Island partners up with Snapchat to target millennials. Millennials are a crucial target for luxury fashion marketers - Luxury Daily - Advertising. Versace's millennial-focused Versus Web site The millennial generation is a crucial target for fashion marketers as more brands revamp their strategies to gain new brand enthusiasts from this segment.

Millennials are a crucial target for luxury fashion marketers - Luxury Daily - Advertising

For fashion brands to survive, they need to rethink their overarching strategies and long-term marketing efforts to keep up with the times and gain new customers. However, luxury brands need to target these consumers carefully so they do not lose their loyal fan base in the process. “In order for a brand to survive for the long term, it needs to grow with its existing customer base, while simultaneously attracting the younger audience to have this generation embrace the brand with time,” said Rony Zeidan, president and creative director of RO New York. “It is essential for the long-term survival and relevance of a fashion brand,” he said. Media-hungry consumers Since consumers are not getting any younger, brands need to be aware that their core audience will not always be around. Mr. Marketing to Millennials: 5 Massive Trends That Are Leading the Way.

Millennials are a big deal.

Marketing to Millennials: 5 Massive Trends That Are Leading the Way

Not only are they the largest generation since the Baby Boom, but they’re also about to enter their prime purchasing years. By the year 2020, Millennials will spend a whopping $1.4 trillion annually - or 30% of all retail sales in the United States alone. This means that business owners either need to start thinking like Millennials now or they’re going to risk getting left behind fast. In this post, we’ll take a look at the biggest trends that are shaping Millennial spending behaviours and the most effective strategies that you can use to build smarter and faster marketing campaigns for your business.

Strategies for marketing to Millennials are changing every day, but with this set of handy tips you’ll be able to adapt quickly and keep up with your youngest and most dynamic customers. So, let’s dive into the fastest growing Millennial marketing trends out there and discover what they could mean for your business. 1.