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 Digital Campaigns, Online Marketing, Social & More.

 Digital Campaigns, Online Marketing, Social & More.
Playstation have created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game. People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds… If you make it all the way, you win the new game! Great stunt for Playstation Belgium, but not many YouTube views… Created by TBWA. (Thanks Rindert)

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BrandSimple: The Blog Will an apple a day make McDonald’s a healthier brand? Posted on: July 29th, 2011By: Allen Adamson I’m not sure whether or not McDonald’s is trying to change its brand image to become known as the healthier fast-food place but, if so, one action is not going to do it. Read my latest column on Forbes.com and you’ll discover, as all good companies know, that branding is a marathon event, not a lap or two at a time. As for now, a couple of extra apple slices might give McDonald’s a healthy boost for the short term, but it’s the long term that matters. AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day.

Geeks and Delegation: A Match Made in Hell Last week, I was invited to join 3,000 delegates to what turned out to be the largest entrepreneurship conference in the world. The Global Entrepreneurship Congress 2012 took place in Liverpool, UK (a few words about Liverpool in a moment) and its speakers and panels were selected in order to inspire us into entrepreneurial action. Upon arriving in Liverpool on the GEC Express Virgin train, chartered for the specific occasion (welcoming speech and random encounter with Sir Richard Branson), I didn’t know what to expect.

New Media, Marketing, Advertising & Interactive News & Jobs You know you’re working in UX when … I’m sure you’ve heard the expression 'Never work with children or animals' right? Well, after you’ve read this lot, I reckon you’ll want to add participants, facilitators and even clients to this list.

2 Ways to Legally Spy on Your Competition Bryan Eisenberg | July 30, 2010 | 0 Comments inShare3 Nine tools to find out how your competitors are doing and what they are planning. Last week, I had the pleasure to present a webinar sponsored by Compete titled "How to Legally Spy on Your Competition."

Higher interest in entrepreneurship & social development in MENA despite Arab Spring Bayt.com said that the majority of survey respondents state that the Arab Spring has resulted in deteriorating employment conditions. An online survey conducted by Bayt.com, the Middle East’s number one jobsite, in partnership with the Program on Arab Reform and Democracy at Stanford University's Center on Democracy, Development, and the Rule of Law as well as research and consulting organisation YouGov, has revealed that while the Arab Spring had an immediate negative impact on the economy in the MENA region, its effect has been positive in driving higher interest in both economic and social development. The majority of survey respondents state that the Arab Spring has resulted in deteriorating employment conditions. Personal economic situations are also perceived to be negatively affected by the Arab Spring.

Business Analyst with a Difference · Creating a Report to Tell a Story Over the years as our personal computers have become faster and more powerful, our databases have change from being a flat file to relational to business intelligence technology we are using today. Talk about data overload! We can slice and dice the data any which way we want so we can end up with a sculpture by Michael Angelo or end up with something a child has made from Play-Doh. I recently went to an evening event presented by Dr Daniel L Moody, The Art (and Science) of Diagramming, understanding cognitive effectiveness of diagrams. Reporting is also like a diagram, using numbers to tell a story. Business analytics reporting has be able to tell the users the answer from just looking at the report without having to decipher the data.

The 6 Habits of True Strategic Thinkers In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza.

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