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My two-year old never says he watches TV. “I’m watching Netflix,” he says, or “YouTube.” Those are his two networks (mom and dad also watch “Hulu”), which he can play on our TV set, laptop or iPad.
YouTube plans social ‘channels’ for TV viewing - Lost Remote
'Angry Birds' Flock to the Super Bowl - Advertising Age - Special Report: Super Bowl
Read the whole thing at AdAge →
Rupert Murdoch Shows Off His Tablet Newspaper 'The Daily' - Advertising Age - Digital
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David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i , where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. When you publicly interact with your favorite companies on Facebook, is it okay for those companies to feature your posts in a way that only your friends can see them? If you’re fine with the first scenario, then Facebook can do no wrong by you.
Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed]
Image vs. Reputation: Which Reigns Supreme?
Image or reputation? Advertising or public relations? Super Bowl ad or New York Times op-ed? In our hyper-connected world, image appears to have trumped reputation. When a new product can become a trending topic on Twitter, or that day’s (or week’s) meme—sometimes before it’s even available for purchase—we’ve clearly entered an era where image matters.
'1984': As Good as It Gets
I was privileged to work on what’s been called the best TV commercial ever, Apple Computer’s “1984,” which launched the Macintosh personal computer. It ran only once on the Super Bowl (in 1984, of course), but established that venue as the platform for big, new branding campaigns from all sorts of advertisers—beer, cars, soft drinks, dot-coms, you name it. The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.” But some myth busting is in order.
Harmonic Aftershock: The evolution of news: My interview with Boston Globe’s Chris Mayer
Two weeks ago, The Boston Globe announced it will be splitting its digital property into two websites, each with a different and specific strategy. Boston.com will remain free and be more about “all things Boston” while integrating “breaking news” into the content. BostonGlobe.com will become a paid subscription site that will feature the content/stories produced by the Globe’s journalists.Cable-Cutting Experiment [Video]
We invited several families to give up their cable and instead use a “connected TV” device for one week following last Christmas.
NEW YORK, Feb. 1, 2011 — In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king.
s “State of the Media Democracy” Survey: TV Industry Embraces the Internet and Prospers | Press Release
Google Art Project Walks Through Global Art Museums Street-View-Style [Art]
There's no substitute for up-close viewing of original works, but Google's offering a virtual tour, and close-up zooms, on art in the Met, Versailles, the Van Gogh, and other world art destinations with a free site powered by Street View. The click-to-walk tours themselves are pretty nice, and a great way to explore far-off museums and relive your memories of your own visits.
Advertising Lab
Google's Screenwise research project announced back in February is designed to collect data on more than just Internet behavior. In addition to custom wireless routers that gather information on participants' browsing and downloading habits, the recently mailed recruiting brochure describes a device "a little bigger than a smartphone" called Screenwise TV Tab.Learn How #Brandbowl Works | Bostinnovation: Boston Innovation and Tech News Blog
The Super Bowl is almost here, and even though Boston still isn’t talking about the Pats loss, we are sure to be tuning in at the very least for the ads. For the last two Super Bowls Mullen (recently named the #3 agency on Ad Age’s annual A-List ) has put on BrandBowl during the game to “turn the Super Bowl into a social media party.” The real concept is to measure and rank top ads based on what viewers are tweeting.Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux . You've head of Gen X , Gen Y and more, but what is Generation Flux?The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably.
Social Media? Do It For The Free Advertising! | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community . Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs.