St Germain Runs a Fast-Disappearing 'Peep Show' on Periscope - Interactive (video) - Creativity Online. Editor's Pick Liqueur brand St Germain teamed up with director Floria Sigismondi this week for a stylish experiment viewable only on Twitter's Periscope live streaming app. "Peep Show," which stars actress Hannah Simone ("New Girl"), simulates old-fashioned erotica with Simone filmed in a dressing room wearing burlesque- style lingerie.
Four live shows, filmed by Sigismondi on an iPhone, were broadcast yesterday and were available to Periscope viewers only for 24 hours. During the shows, viewers were able to tweet their suggestions for the next scene via Twitter. Periscope, which Twitter launched in March, has proved popular with fashion brands such as Burberry and Target already and Barcardi-owned St.
Germain clearly wants to position itself in this stylish, experimental space. Bacardi acquired the elderflower-flavored brand in 2013 announcing plans to "internationalize" the brand. WPP's Possible worked on the project with Sigismondi's production company, Believe Media. Bostinno. YouTube plans social ‘channels’ for TV viewing. Advertising Age - Ad & Marketing Industry News. 'Angry Birds' Flock to the Super Bowl - Advertising Age - Special Report: Super Bowl. Rupert Murdoch Shows Off His Tablet Newspaper 'The Daily' - Advertising Age - Digital. Marketers Suit up With Twitter, Facebook for 'Social Bowl' - Advertising Age - Special Report: Super Bowl. Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed] David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries.
Facebook’s latest advertising offering, Sponsored Stories, is characteristic of the company: bold, clever and lacking empathy. While the move is unlikely to encounter a revolt by users, it may make some queasy. The reason? Consider these two questions: Would you be okay with Facebook advertisers using your status updates in their ads without your consent? If you’re fine with the first scenario, then Facebook can do no wrong by you. The critical opinions of Sponsored Stories stem from a problem endemic to Facebook. There’s a perfect example of this in the video Facebook posted to announce Sponsored Stories. It’s a classic Facebook moment that left me yelling at my laptop. Yet when it later appears as a Sponsored Story, it has nothing to do with me. Image vs. Reputation: Which Reigns Supreme?
Image or reputation? Advertising or public relations? Super Bowl ad or New York Times op-ed? In our hyper-connected world, image appears to have trumped reputation. When a new product can become a trending topic on Twitter, or that day’s (or week’s) meme—sometimes before it’s even available for purchase—we’ve clearly entered an era where image matters. For advertisers, this is surely a reassuring thought. After all, much of their work relies on consumers and the public feeling a deep connection to a certain image and making some type of purchase decision based on that connection. So whose viewpoint is more important? A recent example, courtesy of The Economist, demonstrates how even those who should know better often confound the seemingly simple distinctions between image and reputation. In an article derisively titled “Rise of the Image Men,” The Economist purports to analyze how and why the public relations industry is growing in light of continuing economic struggles.
'1984': As Good as It Gets. I was privileged to work on what’s been called the best TV commercial ever, Apple Computer’s “1984,” which launched the Macintosh personal computer. It ran only once on the Super Bowl (in 1984, of course), but established that venue as the platform for big, new branding campaigns from all sorts of advertisers—beer, cars, soft drinks, dot-coms, you name it. The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.” But some myth busting is in order. The myth is that “1984” only ran once anywhere and then earned an additional $150 million in media value being replayed as the subject of commentary on ABC, CBS, NBC, BBC and CBC. But the truth is, we ran a 30-second version of “1984” in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Fla., headquarters for IBM’s PC division.
. “1984” also ran in theaters through ScreenVision. “Why 1984 won’t be like 1984” was a headline penned by copywriter Gary Gussick. Harmonic Aftershock: The evolution of news: My interview with Boston Globe’s Chris Mayer. Cable-Cutting Experiment [Video] S “State of the Media Democracy” Survey: TV Industry Embraces the Internet and Prospers | Press Release. NEW YORK, Feb. 1, 2011 — In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Released today, Deloitte’s fifth edition “ State of the Media Democracy ” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities. The survey results indicate that live viewing on a home TV system continues to be the most common method among individuals for watching their favorite programming, and supporting the notion that traditional television advertising continues to be a viable model.
In addition, 86 percent of Americans stated that TV advertising still has the most impact on their buying decisions. Deloitte’s survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast. Rise of the Smartphones About the Survey. Google Art Project Walks Through Global Art Museums Street-View-Style [Art] Advertising Lab. Learn How #Brandbowl Works | Bostinnovation: Boston Innovation and Tech News Blog. Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image.
Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? It gets worse. Blame the passwords. These systems were built in a such a way that invites problems and challenges.
Some thoughts on a better way to connect. I read with interest The Globe And Mail article published yesterday, Fed up with passwords? Organic solutions to technical challenges. By Mitch Joel. Social Media? Do It For The Free Advertising! The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions. My personal experience tells me that there is always some kind of way to make it work.
As pragmatic as that may sound to you (and let's face it, if you're reading this Blog... or any Blog... you're already a believer), I've often been confronted with senior executives who think the ultimate value of doing anything in Social Media is the free advertising. Right? Get the picture? They're not wrong... and that's why they're doing it. By Mitch Joel. The Other Side Of Comments And Community | Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image. April 5, 2011 11:57 PM The Other Side Of Comments And Community What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community.
I feel like a moron. Part of me thinks that even a personalized email of thanks seems excessive... it's just a comment on a Blog post (it's like using a rocket launcher to get rid of a mosquito or sending a thank you note if someone calls you), but I understand the spirit of the act. It's nice, but you need to ask yourself a bigger question first... What are you trying to accomplish with your Blog and other Social Media efforts? I struggle with Blog comments because I don't Blog for the back and forth. I've Blogged about comments and their value over the years. How does the person who is creating the content feel? Or am I missing something here?