background preloader

Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug. Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? It gets worse. Blame the passwords. These systems were built in a such a way that invites problems and challenges. Some thoughts on a better way to connect. By Mitch Joel

http://www.twistimage.com/blog/

FCC Wants GPS In Every Phone By 2018 After years of having a GPS-equipped phone, the idea of not having GPS is a little crazy. Even with smartphone adoption rates dramatically increasing, there are still plenty of folks out there with maps and awesome memories. With all of this great mobile technology out there, it’s only fair that those in need of help during times of crisis should be able to count on emergency services to have accurate location-finding technology and be able to find them quickly. The FCC has thus ruled that all telephone service providers, including VOiP services, must meet increased location accuracy rules by a date to be determined in 2019 — in order to better aid in pin-pointing the location of 911 calls. According to Courthouse News Service, 911 calls from phones without GPS require the carrier to triangulate the caller’s location from cell towers, which is less efficient than the phone’s GPS simply relaying location data back to emergency services. You can find the FCC’s statement here.

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image February 22, 2011 9:04 PM The Distraction Of Twitter It's going to come to a head at some point soon. We're all going to realize that Twitter is the ultimate distraction. » On the Future of Books: A Discussion with Seth Godin Post written by Leo Babauta. The industry of publishing ideas has been undergoing a revolution for more than a decade, and where it’s headed is still an open question. As a writer, I’m excited by the possibilities. But lots of writers (and publishers) find it all a bit scary.

9 ways to lose friends and alienate people in social media In 1936, Dale Carnegie published his seminal book, "How to Win Friends and Influence People." Unfortunately, too few brands are following Carnegie's timeless advice when engaging in social media. Rather, they're ignoring tried-and-true communication principles -- simple but brilliant ideas such as "give honest and sincere appreciation." As such, many companies are at risk of turning off their followers and pushing away the people on whom their survival depends. I've written extensively on best business practices in social media for iMedia Connection in the past, but I've never dealt with anything resembling "worst practices."

Reviews Content Rules by Ann Handley and CC Chapman — It's All About Revenue Content Rules could be dubbed “the encyclopedia of content marketing,” that is, if encyclopedias were (a.) still relevant, and (b.) written by disorientingly upbeat people. Content Rules could be dubbed “the Bible of content marketing,” if only comparing a business book to sacred scripture didn’t counter-intuitively violate the authors’ own guidelines (banned words #18: “offensive phrases”). So instead Content Rules is bucketed alone, which is, frankly, exactly what it deserves. After all, it stands as the single best book on the red-hot topic of content marketing since, well, since content marketing became a topic. The Truth About Abs: How To Make $1,000,000 Profit Per Month with Digital Products (Plus: Noah Kagan results) Six-pack abs sell. (Photo: San Diego Shooter) Once or twice in the past, I have referred to “someone” who has earned $5,000,000-$10,000,000 per year with e-books and cross promotion. For that, I should apologize, as it’s not accurate: his numbers are now closer to $1,000,000 per month, and “e-book” doesn’t begin to explain what he does. That someone is named Mike Geary. He prefers to keep a low profile, skiing powder and refining his “muse,” or automated business, to a precise science.

Klout has competition, Peoplebrowsr announces new social influence tracker, 'Kred' I was able to sit down with the Peoplebrowsr team this week to get a sneak peek of a new service by the company called “Kred“. They shared a quote with us. Time Magazine says: Behaviorgraphics: Discovering the "Me" in Social Media Brian Solis inShare958 Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us.

How to Create a Million-Dollar Business This Weekend (Examples: AppSumo, Mint, Chihuahuas) Noah Kagan built two multi-million dollar online businesses before turning 28. He also looks great in orange. (Photo: Laughing Squid) I first met Noah Kagan over rain and strong espressos at Red Rock Coffee in Mountain View, CA. Can Social Business Be Quantified? September 22, 2011 Posted by Chuck Hemann Edelman Digital, Chicago Follow on Twitter @chuckhemann Checking-in to the State of Foursquare « Brian Solis Brian Solis inShare547 Last year at SXSW, Foursquare founder Dennis Crowley joined Frank Eliason (previously @comcastcares), Altimeter Group’s Jeremiah Owyang and me on stage to discuss the shifting landscape of social engagement. While I focused on the sociology of engagement and the impact it is having on culture and society, I also sought to balance the conversation by demonstrating the impact of digital actions and interaction between people and businesses. Whether intentional or not, Crowley and team unlocked the elusive gates that separated the last mile of engagement between local businesses and their customers and prospective patrons.

How to hook an investor in the UAE Tomorrow's exclusives tonight: Industry Insights e-newsletter Stay ahead of the pack and get the pick of the premium Business content straight to your inbox. Sign up Entrepreneurs full of hopeful ambition have long lined up to plead their cases to potential investors. But as many as 95 per cent of these aspiring Steve Jobses are turned away for any number of reasons. A small number, though, secure the capital they need to take their businesses to a whole new level. Find a Job in Social Media, Communications or Design If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists gather all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles, How to Leverage Social Media for Career Success and How to Find a Job on Twitter. But we'd like to help in a more direct way, too. Mashable's job boards are a place for socially savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions on the web, social media space and beyond.

Deploying Volunteer Marketing Armies with Internal Social Media Brian Solis inShare306 Guest post by Jay Baer and Amber Naslund, inspired by their new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system.

Related: