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Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug. Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? It gets worse. Blame the passwords. These systems were built in a such a way that invites problems and challenges. Some thoughts on a better way to connect. By Mitch Joel

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Image vs. Reputation: Which Reigns Supreme? Image or reputation? Advertising or public relations? Super Bowl ad or New York Times op-ed? In our hyper-connected world, image appears to have trumped reputation. Web Strategy by Jeremiah Owyang By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests. Where housing isn’t in high demand, neighborhoods lay abandoned.

FCC Wants GPS In Every Phone By 2018 After years of having a GPS-equipped phone, the idea of not having GPS is a little crazy. Even with smartphone adoption rates dramatically increasing, there are still plenty of folks out there with maps and awesome memories. With all of this great mobile technology out there, it’s only fair that those in need of help during times of crisis should be able to count on emergency services to have accurate location-finding technology and be able to find them quickly. The FCC has thus ruled that all telephone service providers, including VOiP services, must meet increased location accuracy rules by a date to be determined in 2019 — in order to better aid in pin-pointing the location of 911 calls. According to Courthouse News Service, 911 calls from phones without GPS require the carrier to triangulate the caller’s location from cell towers, which is less efficient than the phone’s GPS simply relaying location data back to emergency services. You can find the FCC’s statement here.

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image February 22, 2011 9:04 PM The Distraction Of Twitter It's going to come to a head at some point soon. We're all going to realize that Twitter is the ultimate distraction. Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed] David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. Facebook’s latest advertising offering, Sponsored Stories, is characteristic of the company: bold, clever and lacking empathy. While the move is unlikely to encounter a revolt by users, it may make some queasy. The reason?Consider these two questions: Would you be okay with Facebook advertisers using your status updates in their ads without your consent?

Brains On Fire Blog I asked our super shiny smart intern Kate to help me visually illustrate some of my favorite lines in the Brains on Fire book. I gave her little direction, just marked a few one-liners I love. I’ll share some of her art with you over the coming weeks. If you’ve read the book and have a favorite one-liner, let me know and I’ll ask her to produce it for you when she has little free time. That’s one of my favorite things about having interns amongst us! Geno, Vicky and I had the honor of attending Love146’s ten year celebration in New York last week.

9 ways to lose friends and alienate people in social media In 1936, Dale Carnegie published his seminal book, "How to Win Friends and Influence People." Unfortunately, too few brands are following Carnegie's timeless advice when engaging in social media. Rather, they're ignoring tried-and-true communication principles -- simple but brilliant ideas such as "give honest and sincere appreciation." As such, many companies are at risk of turning off their followers and pushing away the people on whom their survival depends. I've written extensively on best business practices in social media for iMedia Connection in the past, but I've never dealt with anything resembling "worst practices."

Reviews Content Rules by Ann Handley and CC Chapman — It's All About Revenue Content Rules could be dubbed “the encyclopedia of content marketing,” that is, if encyclopedias were (a.) still relevant, and (b.) written by disorientingly upbeat people. Content Rules could be dubbed “the Bible of content marketing,” if only comparing a business book to sacred scripture didn’t counter-intuitively violate the authors’ own guidelines (banned words #18: “offensive phrases”). So instead Content Rules is bucketed alone, which is, frankly, exactly what it deserves. After all, it stands as the single best book on the red-hot topic of content marketing since, well, since content marketing became a topic. Social Media? Do It For The Free Advertising! The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions. Binhammer believes that ROI is both an accounting term and something that needs to look at every aspect of the business (and not just one department).

Klout has competition, Peoplebrowsr announces new social influence tracker, 'Kred' I was able to sit down with the Peoplebrowsr team this week to get a sneak peek of a new service by the company called “Kred“. They shared a quote with us. Time Magazine says: Behaviorgraphics: Discovering the "Me" in Social Media Brian Solis inShare958 Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us.

'1984': As Good as It Gets I was privileged to work on what’s been called the best TV commercial ever, Apple Computer’s “1984,” which launched the Macintosh personal computer. It ran only once on the Super Bowl (in 1984, of course), but established that venue as the platform for big, new branding campaigns from all sorts of advertisers—beer, cars, soft drinks, dot-coms, you name it. The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.” Can Social Business Be Quantified? September 22, 2011 Posted by Chuck Hemann Edelman Digital, Chicago Follow on Twitter @chuckhemann Checking-in to the State of Foursquare « Brian Solis Brian Solis inShare547 Last year at SXSW, Foursquare founder Dennis Crowley joined Frank Eliason (previously @comcastcares), Altimeter Group’s Jeremiah Owyang and me on stage to discuss the shifting landscape of social engagement. While I focused on the sociology of engagement and the impact it is having on culture and society, I also sought to balance the conversation by demonstrating the impact of digital actions and interaction between people and businesses. Whether intentional or not, Crowley and team unlocked the elusive gates that separated the last mile of engagement between local businesses and their customers and prospective patrons.

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