Generation Like. Aired: 02/18/201453:41Rating: NR Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has... More Generation Like What happens when the traditional teenage quest for identity and connection occurs online? Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. The Future of Digital Marketing Is You | Generation Like. Every minute, the world’s 2 billion Internet users upload staggering volumes of data to the web: an estimated 200 billion emails, 48 hours of YouTube videos, 684,478 posts on Facebook. And then there’s Tweets, Instagram photos, text messages and blog posts. But what happens when what seems like social media ephemera enters into the vaults of Big Data, where everything we do online, and increasingly offline, is collected and stored for analysis?
“Those who have access to and control the platforms have the largest, most powerful source of information about human behavior that anyone has ever had in human history,” Mark Andrejevic, deputy director for the University of Queensland’s Center for Critical and Cultural Studies in Australia, who studies surveillance and the web, told FRONTLINE. “And that’s information that they are going to use for their ends, whatever those might be.” Data Knows You Best It could also tell, with 88 percent accuracy, whether a man was gay. Data Knows How You Feel. Study Finds TV Alters Fiji Girls' View of Body. ''You've gained weight'' is a traditional compliment in Fiji, anthropologists say. In accordance with traditional culture in the South Pacific nation, dinner guests are expected to eat as much as possible. A robust, nicely rounded body is the norm for men and women. ''Skinny legs'' is a major insult. And ''going thin,'' the Fijian term for losing a noticeable amount of weight, is considered a worrisome condition.
But all that may be changing, now that Heather Locklear has arrived. Just a few years after the introduction of television to a province of Fiji's main island, Viti Levu, eating disorders -- once virtually unheard of there -- are on the rise among girls, according to a study presented yesterday at the American Psychiatric Association meetings in Washington. ''I'm very heavy,'' one Fijian adolescent lamented during an interview with researchers led by Dr. Dr. Before 1995, Dr. Several of the students told Dr. But Dr. Dr. In other Pacific societies, Dr. Subliminal Sex Messages Hidden In Ads. Science Of Persuasion. Advertising Techniques 2014 + Creative Examples | AdCracker. Creative advertising techniques are communication tools - the tools you use to attract attention, engage minds, trigger emotion, and change what people think.
All of which can lead to calls, clicks and customers. You'll make more effective ads, faster, if you know which techniques work, and which work best for your product or service. Like these: Create an interesting character Introduce a human touch: personification Take it over the top: exaggeration Pick a niche: demographic positioning Say it symbolically: metaphors and similes Trigger an emotion Promise a benefit Above: reload this page if the first TV commercial freezes.
Slideshow: Advertising Techniques / Non-Flash Give rational and emotional reasons Show it with a visual story Support it with testimonials Lead with a problem, offer a solution Engage with drama and conflict How about a some sex? To identify an advertising technique, just ask, "How does this ad work?
Creative techniques have energy. Persuade. There you have it. . - It's free. Ad Techniques. Advertising is a type of persuasive message that is designed to motivate consumers to buy a product. The advertising industry uses specific techniques to appeal to their target audience. This is a list of some techniques that are often used not only in advertising, but also in any persuasive message. Techniques of persuasion: motivating the consumer Stacking: list of reasons why the product or service is good Repetition: makes product or service familiar to consumer Slogan: identifies product or service with an idea Logo: identifies product or service with a symbol Snob Appeal: associates product or service with a personality or lifestyle Cause and Effect: use this product or service and your problems will disappear Emotional Appeal: uses emotion to sell a product or service (pity, fear, patriotism, happiness,etc.)
Price Appeal: consumers will be getting something extra for less money Testimonial: someone endorses the product Sex Appeal: the product will enhance you sexual attractiveness. Advertising & Subvertisements by David Dilworth on Prezi. GUERILLA ADVERTISING by David Dilworth on Prezi. Spoof Ads. Derren Brown Advertising Agency Task.