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But 30 years after the commercials debuted, neuroscientist Read Montague was still thinking about them. Something didn't make sense. If people preferred the taste of Pepsi, the drink should have dominated the market. It didn't. So in the summer of 2003, Montague gave himself a 'Pepsi Challenge' of a different sort: to figure out why people would buy a product they didn't particularly like. What he found was the first data from an entirely new field: neuromarketing, the study of the brain's responses to ads, brands, and the rest of the messages littering the cultural landscape. Neuromarketing, in one form or another, is now one of the hottest new tools of its trade. Getting an update on research is one thing; for decades, marketers have relied on behavioral studies for guidance. That last piece of research is particularly worrisome to anti-marketing activists, some of whom are already mobilizing against the nascent field of neuromarketing.

Related:  Neuroscience

Boost Your Brain’s Power With a 9-Volt Battery and Some Wet Sponges It seems, with the help of a 9-volt battery, wire, crocodile clips, and wet sponges, you can increase your brain’s performance and, more importantly, return your brain to its younger, more malleable and learning-receptive state. The technique, which is lumbered with the fantastic and slightly terrifying name of transcranial direct-current stimulation (tDCS), is similar to deep brain stimulation (DBS), but it doesn’t involve complex neurosurgery. TCDS runs a very small current — just 2 milliamps — into brain tissue just beneath your scalp; it’s non-invasive, and seemingly quite safe.

Neuroscience of Free Will Neuroscience of free will is the part of neurophilosophy that studies the interconnections between free will and neuroscience. As it has become possible to study the living brain, researchers have begun to watch decision making processes at work. Findings could carry implications for our sense of agency and for moral responsibility and the role of consciousness in general.[1][2][3] Relevant findings include the pioneering study by Benjamin Libet and its subsequent redesigns; these studies were able to detect activity related to a decision to move, and the activity appears to begin briefly before people become conscious of it.[4] Other studies try to predict activity before overt action occurs.[5] Taken together, these various findings show that at least some actions - like moving a finger - are initiated unconsciously at first, and enter consciousness afterward.[6] A monk meditates. Overview[edit]

Me, Myself and My Stranger: Understanding the Neuroscience of Selfhood Where are you right now? Maybe you are at home, the office or a coffee shop—but such responses provide only a partial answer to the question at hand. Asked another way, what is the location of your "self" as you read this sentence? AI: Anonymous Introduces Anonymiss I am completely fascinated with the work/antics of the internet hactivists know as Anonymous. They have it seems, become at least in part, the Robin Hood of the intertubes. You may not agree with their motives or their actions but the undercover group has become downright legendary. They fearlessly stand up against organizations that terrify many such as, Scientology.

Is Willpower a Limited Resource Which Can be Cultivated with Exercise? Picture: Robbin Cresswell (PD) “Do what thou wilt shall be the whole of the Law” – Aiwass New developments in biological science suggest your willpower is drawn from a limited supply of chemicals which accumulate in the brain over time. According to Wired willpower is: The art and science of whispering - Radiotonic Autonomous sensory meridian response, or ASMR, is the name of both the tingling sensation we feel when listening to whispering and other high frequency noises and the online community devoted to it. Belinda Lopez enters a world of whispers and scientific curiosity. You play a video on YouTube. An attractive woman whispers to you and waves a make-up brush against the screen— ‘I'm touching your skin just very, very, very gently,’ she says, her lips moving almost imperceptibly.

Tech breakthroughs are reshaping retail shopping in the USA SANTA CLARA, Calif. – Nola Donato has seen the future of retail, and it is in a Magic Mirror. The Intel scientist has designed a high-tech mirror that shows how clothes look on a consumer who simply stands in front of an LCD monitor. Parametric technology simulates body type and how fabrics fit — based on weight, height and measurements. Think of it as a digital fitting room. The concept is three to five years from fruition but could open the door for Intel in the retail market.

Berkeley on Biphasic Sleep If you see a student dozing in the library or a co-worker catching 40 winks in her cubicle, don’t roll your eyes. New research from the University of California, Berkeley, shows that an hour’s nap can dramatically boost and restore your brain power. Indeed, the findings suggest that a biphasic sleep schedule not only refreshes the mind, but can make you smarter. Everything you ever wanted to know about anarchism This classic statement of anarchism was written by a diverse group of anarchists in Cardiff around 1980 and it is an interesting historical record of the optimism of mainstream anarchist thought at that time. There is probably more rubbish talked about anarchism than any other political idea. Actually, it has nothing to do with a belief in chaos, death and destruction. Anarchists do not normally carry bombs, nor do they ascribe any virtue to beating up old ladies.

Anger Can Make Us More Rational A recent study in Cognition and Emotion found that anger can sometimes make us more critical thinkers by inhibiting our confirmation bias. Instead of only searching for information that supports our beliefs, anger can create a “moving against” tendency that motivates us to seek alternative information that opposes our assumptions. The study had participants do two different experiments (which they thought were unrelated).

How extreme isolation warps the mind Sarah Shourd’s mind began to slip after about two months into her incarceration. She heard phantom footsteps and flashing lights, and spent most of her day crouched on all fours, listening through a gap in the door. That summer, the 32-year-old had been hiking with two friends in the mountains of Iraqi Kurdistan when they were arrested by Iranian troops after straying onto the border with Iran. Accused of spying, they were kept in solitary confinement in Evin prison in Tehran, each in their own tiny cell. She endured almost 10,000 hours with little human contact before she was freed. One of the most disturbing effects was the hallucinations.