Neuromarketing Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. Neuromarketing research raised interest for both academic and business side.
Neurotechnology Neurotechnology is any technology that has a fundamental influence on how people understand the brain and various aspects of consciousness, thought, and higher order activities in the brain. It also includes technologies that are designed to improve and repair brain function and allow researchers and clinicians to visualize the brain. Background The field of neurotechnology has been around for nearly half a century but has only reached maturity in the last twenty years. The advent of brain imaging revolutionized the field, allowing researchers to directly monitor the brain’s activities during experiments. Neurotechnology has made significant impact on society, though its presence is so commonplace that many do not realize its ubiquity.
Guidance currently being updated Please note the Commission is currently reviewing and updating all of its non statutory guidance in order to reflect recent changes in the law. Therefore the documents on this page are being updated and will be placed onto the main areas of the site as these updates are made. Guidance for Employers Guidance for Business Your role as an employer under the Equality Act (PDF | Word)Your role as a service provider under the Equality Act (PDF | Word) Decision-Making and Control in the Brain Damage to the brain's frontal lobe is known to impair one's ability to think and make choices. And now scientists say they've pinpointed the different parts of this brain region that preside over reasoning, self-control and decision-making. Researchers say the data could help doctors determine what specific cognitive obstacles their patients might face after a brain injury. For the study, neuroscientists at the California Institute of Technology (Caltech) examined 30 years worth of data from the University of Iowa's brain lesion patient registry and mapped brain activity in almost 350 people with lesions in their frontal lobes.
Brain Structures and Their Functions The nervous system is your body's decision and communication center. The central nervous system (CNS) is made of the brain and the spinal cord and the peripheral nervous system (PNS) is made of nerves. Together they control every part of your daily life, from breathing and blinking to helping you memorize facts for a test. Nerves reach from your brain to your face, ears, eyes, nose, and spinal cord... and from the spinal cord to the rest of your body.
The Dark Side of Oxytocin, the Hormone of Love - Ethnocentrism Yes, you knew there had to be a catch. As oxytocin comes into sharper focus, its social radius of action turns out to have definite limits. The love and trust it promotes are not toward the world in general, just toward a person’s in-group. Oxytocin turns out to be the hormone of the clan, not of universal brotherhood. Psychologists trying to specify its role have now concluded it is the agent of ethnocentrism. A principal author of the new take on oxytocin is Carsten K. Brain Waves The human brain is more complex than your scientists suspect. They are busily mapping where certain functions occur, and how parts of the brain activate in syncronicity. They know that parts of the brain, near the stem, are older than, for instance, the forebrain, and that a human can survive remarkably well with only half a brain, as long as that half is either the right or left, intact. But what your scientists do not know is that beyond the old brain and the new, the subconscious and the conscious, the right and the left halves - there are yet more subdivisions of the human brain. Where it is known that the brain seems to specialize in activity that requires Beta frequency brain waves during wakefulness, and Alpha frequency waves during sleep or meditation, and Theta waves during rage, and Delta waves in coma - no one is quite sure why. We will tell you.
Visual and Auditory Processing Disorders By: National Center for Learning Disabilities (NCLD) (1999) Introduction Visual and auditory processing are the processes of recognizing and interpreting information taken in through the senses of sight and sound. The terms, "visual and auditory processing" and "visual and auditory perception", are often used interchangeably. Although there are many types of perception, the two most common areas of difficulty involved with a learning disability are visual and auditory perception.
UCSB scientists discover how the brain encodes memories at a cellular level (Santa Barbara, Calif.) –– Scientists at UC Santa Barbara have made a major discovery in how the brain encodes memories. The finding, published in the December 24 issue of the journal Neuron, could eventually lead to the development of new drugs to aid memory. The team of scientists is the first to uncover a central process in encoding memories that occurs at the level of the synapse, where neurons connect with each other. "When we learn new things, when we store memories, there are a number of things that have to happen," said senior author Kenneth S. Kosik, co-director and Harriman Chair in Neuroscience Research, at UCSB's Neuroscience Research Institute. Kosik is a leading researcher in the area of Alzheimer's disease.
Researchers May Have Discovered The Consciousness On/Off Switch Researchers from the George Washington University have managed to switch consciousness on and off in an epileptic woman by stimulating a single region of the brain with electrical impulses. While this is a single case study, it provides an exciting insight into the neural mechanisms behind consciousness, a subject of great interest that is poorly understood despite decades of research. The study has been published in Epilepsy & Behavior.
Neuroscientists reveal magicians' secrets - Technology & science - Science - LiveScience NEW YORK — There is a place for magic in science. Five years ago, on a trip to Las Vegas, neuroscientists Stephen Macknik and Susana Martinez-Conde realized that a partnership was in order with a profession that has an older and more intuitive understanding of how the human brain works. Magicians, it seems, have an advantage over neuroscientists. Cooperative Neural Networks Suggest How Intelligence Evolved Working together can hasten brain evolution, according to a new computer simulation. When programmed to navigate challenging cooperative tasks, the artificial neural networks set up by scientists to serve as mini-brains "learned" to work together, evolving the virtual equivalent of boosted brainpower over generations. The findings support a long-held theory that social interactions may have triggered brain evolution in human ancestors.
SLP Articles Cognitive Behavioral Therapy for SLPs: Applications for Counseling, Behavioral Change, and Clinical Supervision William Evans, MS, CCC-SLP May 12, 2015 This text-based course is a transcript of the webinar, “Cognitive Behavioral Therapy for SLPs: Applications for Counseling, Behavioral Change, and Clinical Supervision,” presented by Willi... Read More Researchers show that memories reside in specific brain cells Our fond or fearful memories — that first kiss or a bump in the night — leave memory traces that we may conjure up in the remembrance of things past, complete with time, place and all the sensations of the experience. Neuroscientists call these traces memory engrams. But are engrams conceptual, or are they a physical network of neurons in the brain?