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Social media around the world 2011

Social media around the world 2011

50 of the Best Social Media Guides, Tips and Insights of 2011 (So Far) Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate: how do I measure this? What to do? Social Media Strategy and Best Practices 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B The always-insightful Adam Holden-Bache contends that location-based services like Foursquare aren’t just for consumer marketers, and supplies ideas on how B2B marketers can capitalize such as through partnerships with non-competitive local businesses, incentives and rewards, and in event marketing (“Are you seeing a lot of your contacts attending certain business events? Social Media Tools Jeffrey L. J.D.

Comment mesurer l’activité d’un community manager ? J’ai évoqué ici le recrutement d’un community manager et quelques pistes pour différencier l’expert en médias sociaux et le tocard avec des followers. L’étape suivante consiste logiquement à évaluer l’activité du community manager. Loin de moi l’idée de présenter ici une réflexion totalement aboutie. L’objectif est de poser une base de travail pour faire avancer le schmilblik sur un sujet rarement évoqué… voire tabou ! Voici donc quelques pistes pour mesurer le travail de votre CM : 1. Croissance de la communauté : « j’aime », abonnés… mais aussi désabonnementsMentions : citations, @mentions, @replyContenus : partages, backlinks, commentaires, pourcentage de trafic en provenance des médias sociauxRelations blogueurs : nombre de contacts, nombre et visibilité des billets publiés 2. 3. On peut extrapoler ces quelques points à l’évaluation du travail d’un prestataire externe, agence ou free-lance… Lire aussi et sur Choblab

6 steg för att mäta Social Media ROI Social Media ROI är en het potatis, och bristen på kunskap hos många företag om hur man mäter detta gör att man istället skippar sociala medier helt. I min mission att göra Sveriges företagare till vinnare på nätet ska jag därför i den här posten ge exempel på vilka kvantifierade krav ni kan/bör sätta på den rådgivare eller byrå som hjälper er med Social Media ROI . Ni kan också använda tipsen om ni jobbar själva med Social Media . Definition av Social Media ROI – Return On Investment Social Media ROI = Vinst av investering – Kostnad av investering / Kostnad av investering Definition av Social Media AC – Alternative Cost Social Media AC = Besparing av investering – Kostnad av investering / Kostnad av investering Steg 1 – Kvantifierade mål och KPI Att göra taktiska insatser utan strategi och mål är som att ge sig ut på motorvägen med sin bil och blunda. Kortfattat kan man säga att ni redan från början bestämt er för att misslyckas, då framgång inte är definierat. Steg 2 – Markering av nuläge

Social media integration The 2011 Web Analytics Review - Infographic based on Google's 2011 Data Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. Click on the image below to view an enlarged version of this infographic: View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. Want to display this infographic on your site? Simply copy and paste the code below into the html of your website to display the infographic presented above: <b>++ Click Image to Enlarge ++</b><br /><a href=" src=" alt="The 2011 Web Analytics Review"></a><br />Source: <a href=" 2011 Google Web Analytics Review Infographic</a> Facts and Stats to Tweet:

48 Free Social Media Monitoring Tools - Summify Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. I have collected 48 free social media monitoring tools. Group A Seesmic Twitter account: seesmic Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. HootSuit Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. PostRank Twitter account: postrank Postrank has two tools. Social Mention Twitter account: socialmention Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. SocialPointer SocialSeek Twazzup Twitter account: twazzup Twazzup is real-time news platform. TwitterCounter Wildfire Social Media Monitor

TS granskar och tar fram upplagor och distributionssiffror för bl a dagstidningar. The Social Dynamics model: how to integrate social media in your co... Les français et les réseaux sociaux Guide Iniciation aux Médias Sociaux pour les PME 7 intriguing facts about social media marketing | Articles | Social Media By | Posted: September 24, 2012 The fourth quarter of 2012 is nearly upon us, which means pundits, blogs, news sites, and more will soon ruminate on what it all meant. Before the navel gazing begins, we can tell you that this is the year social media fully embraced the image. Meanwhile, Facebook also continued its social networking dominance (despite its nose dive on Wall Street). And social media continues to benefit companies that use it as part an integrated marketing campaign. All of that and more is represented in this snapshot of social media statistics from 2012 (curiously absent is mention of Pinterest): (via BlackBoxSocialMedia.com)

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