Losing Relevance, Unintentional Bias and the Media (by @baekdal) #analysis Whenever I talk with newspapers, there is one problem that always stands out. It's not that print is dying or that everything is moving to Facebook. It's that people no longer feel that the newspapers are there for them. If you ask people "Do you think newspapers bring stories relevant to you?" Real Life. Real Insight. Real Action. Marketers want to reach the right people at the right time, but success will always look different for each campaign. What works for one brand or campaign won’t necessarily work for another. Measurement is the great equalizer—a tool to help marketers evaluate and improve campaign strategies against their definitions of “success.”
Welcome to the Human-to-Human Purpose and Experience Driven Era (Adventure) Welcome to the Human-to-Human Purpose and Experience Driven Era (Adventure) Welcome to the human-to-human purpose and experience driven era. This is what the 21st century is all about. You may have been led to believe that it is about “things,” “big data” or even, “robots” and those are getting a lot of widespread development and coverage in the world. 12 wonderful examples of immersive online storytelling In the late 1990s the Philadelphia Inquirer published a series on “the dramatic raid of Mogadishu”. It evolved into a book and a movie called, as you may have already guessed, ‘Black Hawk Down’. The initial extended feature first made its debut in print, and was then pushed onto the website, where video, audio, maps, photos and related links helped bring the story to life. The site, which is still available online, looks like this: This was one of the first mainstream media attempts to use the web to enhance long form content, and while the page might not look terribly pretty, all of the right kind of functionality is there.
These Are The Top 10 Emerging Technologies Of 2016 The World Economic Forum’s annual list of emerging technologies, released this summer, include both familiar and unfamiliar discoveries. Experts believe this is the year they will most impact individuals, businesses and society. A diverse range of breakthrough technologies, including batteries capable of providing power to whole villages, “socially aware” artificial intelligence and new generation solar panels, could soon be playing a role in tackling the world’s most pressing challenges, according to a list published by the World Economic Forum. With lessons from Google, The Washington Post has brought its page load speed down to milliseconds – Poynter Under the ownership of Jeff Bezos, The Washington Post has become a fount of editorial innovation. There's Arc, The Post's home-cooked content management system that's now being sold to other news organizations. The Post was the first major daily newspaper to adopt HTTPS, a move that is gaining adherents throughout the news industry. And it's built an engineering corps 200 staffers strong. Further evidence of that prowess is now on display in the form of a "progressive web app," a new effort from The Washington Post to cut down on the time required for its journalism to display on mobile devices.
Online Marketing Resources: Search Engines, Social Media, Content, Analytics etc. Tech & Startups by Dylan Kissane Sabina Dobrean is the Chief Content Strategist at Beaglecat. She is an intuitive and easygoing person who likes to take on new challenges and live an active life. Lessons from Davos 2016: Why future-proofing your organization is the most important thing you can… Lessons from Davos 2016: Why future-proofing your organization is the most important thing you can do and why I started EdCast I’ve just returned from the World Economic Forum in Davos where the “Fourth Industrial Revolution” was the main topic of discussion. The first revolution started with the use of water and steam to power machinery. The second replaced water and steam-powered machines with electrical power.
Website Receives RTDNA’s 2013 Edward R. Murrow Award We are honored to announce that MediaStorm has been recognized by the Radio Television Digital News Association (RTDNA) as a winner of a 2013 National Edward R. Murrow Award in the category of Website by a National Online News Organization. RTDNA is the world’s largest professional organization devoted exclusively to electronic journalism, representing local and network journalists in broadcasting, cable and digital media in more than 30 countries. The Edward R. Murrow Awards has honored work of the highest quality produced by radio, television and online news organizations around the world since 1971.
JimPintoBlog: 2016 Pinto Prognostications The only thing we know about the future is that it will be different. Peter Drucker Introduction Another year has passed – unsteadily creeping forward at jittery speed. BuzzFeed is building a New York-based team to experiment with news video When you think of BuzzFeed video, you probably think of “27 Weird Things Guys Lie To Each Other About” or the Tasty recipe videos that have taken over your Facebook feed. BuzzFeed has made a huge commitment to building out its video capabilities, and funny and shareable videos have become its staples. The company launched BuzzFeed Motion Pictures in 2014. It now publishes 65 original videos each week, and earlier this year BuzzFeed CEO Jonah Perettimoved to Los Angeles, where BuzzFeed’s video operations are based.