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Why Brands Need a Digital Customer Experience Strategy To Stay Competitive Ron Rogowski is Principal Analyst at Forrester Research, serving Customer Experience professionals. His research on digital customer experience strategies will be presented at Forrester’s Customer Experience Forum, June 21 to 22 in New York. Once upon a time, companies differentiated themselves almost entirely based on the things they made. Early in the 20th Century, the ability to produce items quickly and efficiently was a key differentiator for corporations that brought affordable products to the masses.

s Social Media Blog In part one of this series we looked at key questions you need to answer to find the right Facebook strategy for your page. This week we will discuss the types of content you should create and share in order to capture the attention of your audience. By now you should have defined your customers pain points and what your page is about. This should inform the kind of content you share. Setting themes 90:10 Group 9010 Group was founded in 2008 to help blue-chip companies and their agencies adapt to the Networked World and the new and emerging market reality we now call The Open Economy. This is comprised of 4 key drivers for disruption and change; Open Capital, The Networked Enterprise, Open Innovation (Scaled) and the Open Data Movement, all fuelled by social media connectivity and the resulting culture of Openness. Over this time we have worked with many large and complex companies in EMEA including; Tesco, Mastercard, Honda and Bupa and across a number of their key departments and divisions to react strategically, operationally and culturally to manage disruption and leverage new trends for commercial opportunity.

Quarante centimes awkward-puking-unicorn a demandé: Hello! I hope someone still comes around here and will see this message. What happened to 40cents? Why did you let it die? Was there no one to keep working on that blog in the whole team? Simplifying Social Media Taking Your Brand from the Bench to the Playing Field Social Media Fundamentals for Business I finished the book knowing much more than when I started and now feel empowered rather than overwhelmed. Julia, Executive Director Tenth Grade Tech Trends — Product Design A few months ago, my fifteen-year-old sister told me that Snapchat was going to be the next Instagram. Many months before that she told me that Instagram was being used by her peers as much as Facebook. Both times I snickered. Learning from past mistakes, I took some time over the holiday break to ask my sister many, many questions about how she and her friends are using technology. Below I’ve shared some of the more interesting observations about Instragram, Facebook, Instant Messaging, Snapchat, Tumblr, Twitter, and FaceTime.

Europe Tomorrow: Supporting Social Innovation - Keyed Into Hyatt Europe Tomorrow, a social innovation project, has now embarked on their tour across Europe to promote social change. We were thrilled to host the project’s launch party last month at Hyatt Regency Paris Étoile. The evening was a great success and provided the initiative’s founders – Boris Marcel, Florian Guillaume and Malo Richard – with the opportunity to describe their shared ambition for the three-year initiative. My Social Agency Blog, Social Media Marketing, App Development, Web Video Production Saturday Social – Facebook Messenger, the Heartbleed Bug and a Social Media Song Heartbleed This week has seen the discovery of the Heartbleed bug, a major security flaw affecting many sites across the internet. The bug may been exposing the personal information and passwords of internet users to hackers for over two years. Apparently around half a million sites across the web have been rendered as “insecure” and users everywhere are being encouraged to change their passwords for any of the sites that may have been affected. Read more

Nano Supermarket - What Is Nanosupermarket? The NANO Supermarket bus received over 45.000 visitors since its opening. Check out the tour schedule for details. Browse through our product collection and create your personal technology profile by telling us which products you would or would not buy. If you are interested in hosting the NANO Supermarket at your event, please contact us. A Place to Call Their Own — Acumen: Ideas When the Prophet Muhammad first started to share the words of the Qu’ran and spread Islam, he was forced to flee his home of Mecca due to persecution. He, along with the Emigrants who had left their homes behind for the sake of their faith, found refuge with the newly converted Muslims in Medina. These Muslims — known as Ansar, or “The Helpers,” — embraced Muhammad and the Emigrants as their own, providing them with food, shelter and security. It is this spirit of generosity and brotherhood that led Jawad Aslam to create Ansaar Management Company (AMC), an Acumen investee that provides affordable housing to the low-income communities living amidst Pakistan’s rapidly growing urban sprawl. A Muslim himself, Jawad was dedicated to providing everyone in Pakistan, regardless of income, with a place to call home. “The Ansar truly embodied the concept of brotherhood, showing how an ideal society of complete strangers could live and thrive,” Jawad said.

Ask The VC February 2, 2010 1:11 PM Today, I learned that former classmate of mine at the University of Michigan has started a blog for startups dealing with intellectual property issues. Jill Bowman is a great person and her blog is not only informative, but is also written in her voice, not legalese. (Her husband says it’s too “girly” but I totally disagree). Jill promises to dish on IP “train wrecks” (her words) that she’s seen over the past decade and hopefully her wisdom can save some folks future headaches.

social media leveraging word of mouth marketing & advertising firm building community & buzz By Danielle Eckert It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs. Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch since 1933; more recently, the brand introduced Labrador puppies, because: puppies.

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