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Public Relations Software and Services - Cision

Public Relations Software and Services - Cision

Social Media Monitoring | SM2 Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking this view of your customer’s world lets you make better informed and faster decisions about value propositions, brand strategies, and, more importantly, how to engage customers.

Vocus' new focus: CEO Peter Granat maps out a post-merger future for the PR software powerhouse - Washington Business Journal Vocus and Cision CEO Peter Granat will keep headquarters in Chicago. The Vocus Beltsville campus will remain a center for engineering, sales and services, he said. Vocus Inc. is still in the opening act of its merger with public-relations software competitor Cision, a combination orchestrated by private equity owner GTCR. Tasked with leading the integration is Peter Granat, Cision's former CEO, now facing the daunting dual responsibilities of uniting two former rivals into a cohesive entity while repositioning it for a new PR landscape, one in which social media and content marketing have changed how brands communicate. In a wide-ranging interview on Thursday, Granat offered some clues regarding both fronts. First, the name. And whatever they end up calling the combined company, its headquarters will be in Chicago, home of both Cision and GTCR. Vocus has long been known as a provider of PR and marketing automation software. Bill Flook covers technology, biotech and venture capital.

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