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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data]
Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that. 1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 2) 40% of people will respond better to visual information than plain text. 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. 4) Publishers who use infographics grow in traffic an average of 12% more than those who don't. 6) Visual content drives engagement.

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Sarasota Website Design | Web Design Sarasota | Tampa Web Firm | Mark Fasel Design Why Startups Should Steal Ideas and Hire Weirdos | Wired Opinion Image: Paul Bartlett/Getty “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty, because they didn’t really do it, they just saw something. The most consistently creative and insightful people are explorers. Instead, they seek out people with different views and different ideas. We rely so much on our ability to learn from the ideas that surround us that some psychologists refer to humans as Homo imitans. Along with their continuous search for new ideas, these explorers do another interesting thing: They engage with others in order to winnow down their most recently discovered ideas to the best ones. Idea flow is the spreading of ideas, whether by example or story, through a social network — be it a company, a family, or a city. In fact, humans rely so much on our ability to learn from the ideas that surround us that some psychologists refer to us as Homo imitans. The studies paint a picture of humans as sailors.

7 Marketing Trends You Should Not Ignore Marketing has been democratised. The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. That’s social media. The social media networks are at your disposal and with the right tactics and software you can create brand awareness and access to influencers and decision makers in boardrooms across the world. This freedom to take control of your own marketing comes at a cost. It’s not just multiple networks and multimedia to think of, it is also about adapting to new hardware platforms where consumers receive their messaging. Within this technology and media explosion there are many marketing trends that have been emerging that we should be paying attention to. 7 Marketing Trends Here are seven trends that all marketers need to consider in their toolbox of tactics to remain effective and current. 1. 2. 3. 4. 5. 6. 7.

It's Time to Take Mesh Networks Seriously (And Not Just for the Reasons You Think) | Wired Opinion The internet is weak, yet we keep ignoring this fact. So we see the same thing over and over again, whether it’s because of natural disasters like hurricanes Sandy and Katrina, wars like Syria and Bosnia, deliberate attempts by the government to shut down the internet (most recently in Egypt and Iran), or NSA surveillance. After Typhoon Haiyan hit the Philippines last month, several towns were cut off from humanitarian relief because delivering that aid depends on having a reliable communication network. In a country where over 90 percent of the population has access to mobile phones, the implementation of an emergency “mesh” network could have saved lives. Compared to the “normal” internet — which is based on a few centralized access points or internet service providers (ISPs) — mesh networks have many benefits, from architectural to political. Yet they haven’t really taken off, even though they have been around for some time. But the Real, Often Forgotten, Promise of Mesh Networks Is…

The ABCs of Blogging: 26 Tips To Inspire Your Best Post Attention Grab the attention of readers by crafting a thoughtful (and even witty) title for your posts. The best titles are those written after the post has already been written. Break Out As long as you continue looking within the blogosphere for ideas and creativity, you’re limiting yourself. Creativity Find creative ways to reinforce your point, whether its through the use of analogies, metaphors, imagery, or supplemented with images or infographics. Do Show, don’t tell. Encourage Participation You know you’ve been successful in reaching your audience when readers are interacting with the content and starting conversations in the comments with each other. Frequency Post often! Grammar Yes, put on your grammar police uniform. Headline Every post has a title and yours better be phenomenal and captivating. Interview Interviews with people who have a particular job you’re interested in or share a similar interest will always spark a great feature story. Joke Know your audience Lists Metaphors Points

Work in the New Economy | Sustainable Economies Law Center We want to live in a world where every person has satisfying options for making their livelihood, including through participation in cooperative enterprises, micro-enterprises, social enterprises, nonprofit enterprise, low-profit enterprises, and gift-economy enterprises. SELC’s Program on Work in the New Economy seeks to navigate and overcome legal barriers that prevent people from participating in sharing economy enterprises. In particular, we examine the ways that employment laws create barriers to creative economic activities. Why Rethink Work in the New Economy? Particularly during times of economic recession and high unemployment, people experience a strong pull to put their time and skills to use, make a contribution, learn, and obtain sustenance in non-traditional ways. SELC’S Projects and Resources: Refugee Farmer Project: SELC is working to support the approximately 1300 Hmong and Lao refugees who operate small family farms in and around Fresno, California. Situation: Objective:

The Marketer's Guide to Getting Started With Content Personalization Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer -- not just generic answers, but specific, tailored ones. Plugging in a person’s name in an email salutation isn’t enough anymore. Netflix and Amazon are notable brands that have mastered real content personalization. But for marketers just getting started with content personalization, it can seem overwhelming. There are four major considerations for planning and mapping a personalized inbound marketing experience. 1) Channel-Based Personalization On-Page The Amazon and Netflix examples above represent this channel. There are static ways to deliver a personalized experience on a page, too. Social Media Social media is a vastly underutilized mechanism for delivering personalized content. Email