19 Reasons You Should Include Visual Content in Your Marketing [Data]

Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that. 1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 2) 40% of people will respond better to visual information than plain text. 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. 4) Publishers who use infographics grow in traffic an average of 12% more than those who don't. 6) Visual content drives engagement.

Kenneth Goldsmith - If It Doesn't Exist on the Internet, It Doesn't Exist If It Doesn't Exist on the Internet, It Doesn't Exist Kenneth Goldsmith Presented at Elective Affinities Conference, University of Pennsylvania, September 27, 2005 The following statements are directed at academic production and should be considered in that context. This does not include painters, potters, printmakers, book artists or metal workers. I'm going to start right out by saying it: If it doesn't exist on the internet, it doesn't exist. You might deny this until you realize that much of your self-worth is derived from Googling yourself; if you don't exist on the internet, you don't exist. You get frustrated as I do when you are researching in front of your computer and what you're looking for doesn't show up on Google. It is our obligation as educators and intellectuals to make sure that the bulk of our production ends up there, preferably with free and unfettered access to all. Problems of Access I'm not saying don't publish on paper. Institutional Leverage is on Your Side

Sarasota Website Design | Web Design Sarasota | Tampa Web Firm | Mark Fasel Design 7 Marketing Trends You Should Not Ignore Marketing has been democratised. The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. That’s social media. The social media networks are at your disposal and with the right tactics and software you can create brand awareness and access to influencers and decision makers in boardrooms across the world. This freedom to take control of your own marketing comes at a cost. It’s not just multiple networks and multimedia to think of, it is also about adapting to new hardware platforms where consumers receive their messaging. Within this technology and media explosion there are many marketing trends that have been emerging that we should be paying attention to. 7 Marketing Trends Here are seven trends that all marketers need to consider in their toolbox of tactics to remain effective and current. 1. 2. 3. 4. 5. 6. 7.

The ABCs of Blogging: 26 Tips To Inspire Your Best Post Attention Grab the attention of readers by crafting a thoughtful (and even witty) title for your posts. The best titles are those written after the post has already been written. Break Out As long as you continue looking within the blogosphere for ideas and creativity, you’re limiting yourself. Creativity Find creative ways to reinforce your point, whether its through the use of analogies, metaphors, imagery, or supplemented with images or infographics. Do Show, don’t tell. Encourage Participation You know you’ve been successful in reaching your audience when readers are interacting with the content and starting conversations in the comments with each other. Frequency Post often! Grammar Yes, put on your grammar police uniform. Headline Every post has a title and yours better be phenomenal and captivating. Interview Interviews with people who have a particular job you’re interested in or share a similar interest will always spark a great feature story. Joke Know your audience Lists Metaphors Points

The Marketer's Guide to Getting Started With Content Personalization Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer -- not just generic answers, but specific, tailored ones. Plugging in a person’s name in an email salutation isn’t enough anymore. Netflix and Amazon are notable brands that have mastered real content personalization. But for marketers just getting started with content personalization, it can seem overwhelming. There are four major considerations for planning and mapping a personalized inbound marketing experience. 1) Channel-Based Personalization On-Page The Amazon and Netflix examples above represent this channel. There are static ways to deliver a personalized experience on a page, too. Social Media Social media is a vastly underutilized mechanism for delivering personalized content. Email

The future of mobile wallets is … digital coupons (study) Nobody likes to pay, but everyone likes a good deal. That’s the conclusion of a new study of digital wallets, according to mobile marketing tech firm Vibes. This means that mess of flyers on your front door could soon be replaced by a smarter set of customized and personalized digital flyers in your Apple Passbook or Google Wallet. That’s a least a step up from six months ago, when PayPal was the only digital wallet provider that more than half of American consumers had even heard of. Now, only 19 percent of Americans have no clue what mobile wallets are. And for those who aren’t currently using mobile wallets, the study says, more would try one in order to receive promotions and special offers than any other benefit. Mobile wallets typically offer one or both of two services: payment functionality and organizational capability.

Mobile Marketing Solutions | Mobile Platform | Mobile CRM | Vibes | Vibes Self-Scan's Biggest Benefit: Convenience, Cost Savings or Coupons? - Coupons in the News Back in the Dark Ages of self-scanning at the supermarket – way back in 2011 – customers thought it was cool if they could use a store-provided “wand” to scan their items as they shopped. Yawn, that’s so last year. Now, at least one major supermarket chain is letting customers scan items with their own phone – and soon, you may be able to do the same at the biggest retailer in the world. Word has gotten out that Walmart is quietly testing an iPhone app called “Scan & Go”. Walmart confirmed to the Wall Street Journal that the test had occurred, but wouldn’t elaborate. The app is reminiscent of the one used by New England-based supermarket chain Stop & Shop for more than a year now. And many customers who choose to use “Scan It!” Customer convenience is certainly a factor, not just for Stop & Shop but also for Walmart. So it’s not just about convenience – cost is a big consideration, too. Finally, there’s the matter of coupons to consider. Or completely impersonal.