19 Reasons You Should Include Visual Content in Your Marketing [Data]
Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup. Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that. 1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 2) 40% of people will respond better to visual information than plain text. 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. 4) Publishers who use infographics grow in traffic an average of 12% more than those who don't. 6) Visual content drives engagement.