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Courses and Seminars - Mediabistro. 530_prnewswire_ebook_social_media_for_pr_0911.pdf.

ПР по време на криза

PR Image. Кризи и управление на кризи. Oops! Five CEOs Who Should Have Already Been Fired (Cisco, GE, WalMart, Sears, Microsoft) How Facebook Beat MySpace. 11 major public relations mistakes (and how to learn from them) “There is no such thing as bad publicity,” unless your company’s latest advertising campaign completely backfires and angers countless loyal customers.

11 major public relations mistakes (and how to learn from them)

Even the most established brands are not immune to a faulty public relations blunder — including household names like McDonald’s and Coca-Cola — and it takes more than an apology to correct a company image and recover lost revenue. I asked a panel of successful young entrepreneurs to share a misstep made by a major brand, and what they’ve taken away from the experience as seen from afar. Here’s how they learned from other companies’ mistakes and how they’re using the new knowledge to improve their own businesses. Name one major PR blunder that you’ve seen a major brand make recently. What one lesson should all entrepreneurs learn from their mistake? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. 1. 2. 3. 4. 5. 6.

Issues: nutrition. Intro In 1996 McDonald's opened in India for the first time: a country where the majority of the population is vegetarian and the cow is sacred.

Issues: nutrition

Just one example of the inexorable spread of western multinationals into every corner of the globe. A spread which is creating a globalised system in which wealth is drained out of local economies into the hands of a very few, very rich elite. Материали по “Изграждане на имидж” и “Чуждестранна журналистика” -

Материали по “Изграждане на имидж” и “Чуждестранна журналистика” -

Десетте най-големи ПР гафа на 2012 г. 05 декември 2012 | 15:00 4.

Десетте най-големи ПР гафа на 2012 г.

Propaganda: Video - North Korean Documentary Exposes Western Propaganda. "This is a film about psychological warfare.

Propaganda: Video - North Korean Documentary Exposes Western Propaganda

A specific type of warfare designed to distract, misinform, and anesthetize the brain. " "Public relations and propaganda are interchangeable and it is the massive public relations industry, that is designed to alter perceptions, reshape reality and manufacture consent. " Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays Track 1. List of public relations journals. Digital marketing. Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels. History[edit] The term 'digital marketing' was first used in the 1990s.[1] In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.[2]

Harry Reichenbach. Harry Reichenbach (1882–1931) was a US press agent and publicist who dreamed up sensational publicity stunts to promote films.

Harry Reichenbach

He worked both for actors, as an agent, and for the studios as a promoter. He was one of the founding members of the Associated Motion Picture Advertisers.[1] September Morn: The Comstock painting Between 1914-1916 he served as publicity director for various motion picture companies: Jesse L. Lasky Feature Play Co.,[2] Alco Film Corp.,[3] Bosworth Inc.,[4] Metro Pictures,[5] Equitable Motion Picture Corp.,[6] World Film Co.,[7] and Frohman Amusement Corp.[8] In December 1916 Reichenbach founded his own public relations company.[9] Reichenbach claims to have popularized the painting September Morn,[10] but that story is disputed.[11] To promote the sequel the Return of Tarzan, Reichenbach hired an actor who checked into the Hotel Bellclaire with a name Thomas R. One of the actors Reichenbach worked for was Rudolf Valentino. Harry Reichenbach died July 4, 1931. Basil Clarke. Sir Thomas Basil Clarke, KBE (12 August 1879 – 12 December 1947) was a war correspondent during the First World War and is regarded as the UK's first public relations professional.

Basil Clarke

Early life[edit] Born in Altrincham, the son of a chemist, Clarke went to Manchester Grammar School and then as a young man, he played for Manchester Rugby Club, despite the handicap of having only one eye, the result of an accident in infancy.. Committee on Public Information. The Committee on Public Information, also known as the CPI or the Creel Committee, was an independent agency of the government of the United States created to influence U.S. public opinion regarding American participation in World War I.

Committee on Public Information

Over just 28 months, from April 13, 1917, to August 21, 1919, it used every medium available to create enthusiasm for the war effort and enlist public support against foreign attempts to undercut America's war aims. It primarily used the propaganda techniques to accomplish these goals. Organizational history[edit] Ivy Lee. Ivy Lee Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered by some to be the founder of modern public relations.

Ivy Lee

The term Public Relations is to be found for the first time in the preface of the 1897 Yearbook of Railway Literature. Early life and career[edit] Edward Bernays.