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Content Marketing Playbook

Content Marketing Playbook

8 Ways to Find Great Social Media Content Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business. Share your feedback, see the show notes and discover how you can be part of a future show below! Here are the content curation tools Mari reviews on this video: #1: Google Alerts Use Google Alerts to get notifications of your important keywords. Set up Google Alerts for keywords relevant to your business. #2: Google Reader Subscribe to blogs in your Google Reader for better social media management. #3: Facebook Friend Lists for Better Facebook News Feeds Get more control over your Facebook news feed with Facebook Friend Lists. #4: Twitter Lists #7: Alltop

Content Marketing Solutions & Content Marketing Services from Brandpoint Content marketing is the new marketing: Attract customers, establish trust and credibility, drive sales You need to generate more business from your website. Nine out of 10 people search online for solutions and answers (not company names) before making a product or service purchase decision. How do you create this stream of quality, keyword-optimized, SEO-oriented content when you have a business to run? Quality is at the root of everything Brandpoint does. In fact, we GUARANTEE your satisfaction with your content marketing campaign, or we will refund your investment. Quality is the Brandpoint difference. Video Transcription You want to drive more business to your website. So, let’s say you show up here when people search for your company. Let’s recap. So, how does your business get in front of searchers and drive them to your site? There you go, you’re welcome. Here’s where the folks at Brandpoint come in. But it’s more than just having the best content.

Content Marketing Today Social Media Content 101 – Part 1 (of 4) | Content Rich by Jon Wuebben Social Media. Heard of it? Unless you have been sent in a rocket ship to space for the past couple years, you probably not only know about it – but are digging into it and may be a very active participant. So, what is Social Media? “Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” And what are we talking about when we say social media content? But knowing how to write and publish content for a social media world can be a challenge – and very time consuming. Social Media is expanding like crazy… It seems like with every blog I frequent, the topics covered have morphed into a social media cornucopia of delights. Why? So, let’s get right into it:

Why Your Business Needs a Content Marketing Strategy Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010. The variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming. Answering that question starts with a clear understanding of goals, customers and a flexible online marketing strategy that assembles the right mix of tactics and measurement practices. “How to acquire and engage customers more efficiently, more effectively?” A big part of the answer is through the intersection of social media, SEO and content marketing. Consumers are not interested in traditional interruptive marketing. Consumers expect content from brands.

Trapit Free Stuff - Educational Technology Advertisement How can you make your ICT lessons even more interesting? Please visit our ebook section to find the book that tells you! Written by Terry Freedman, this inexpensive book summarises the main reasons that ICT lessons are all too often described as “dull” by pupils. It's incisive, inexpensive and instant! Another Advertisement Find out here! The Web 2.0 ebooks below are free. To receive updates about new or revised ebooks, and other useful articles, sign up to our free newsletter. If you'd like to receive the newsletter by email, please complete the form below. At last! 87 projects.10 further resources.52 applications.94 contributors.The benefits of using Web 2.0 applications.The challenges of using Web 2.0 applications.How the folk who ran these projects handled the issues...... oops! Thanks to Nyree Scott, of Christ Church University, Canterbury, for pointing out an error to me: Year 1 is 5-6 year olds, not 6-7 year olds. Download it now! If you like it, pass it on to others.

HOW TO: Maximize Your Content's Reach on the Social Web Bill Flitter is an experienced entrepreneur and expert in online advertising. His newest venture,, helps publishers easily syndicate, measure and increase the reach of their content. We have all heard that "content is king" — Sumner Redstone deemed it so, then Rupert Murdoch upped the ante, calling it "emperor." But how do we make sure content is delivered to the right places, at the right times? The model for publishers is changing due to today's social media growth and the reliance on "stream consumption." Time spent with social networking has surpassed time spent with e-mail (Nielsen).Time spent on social networks and blogging sites is growing at over three times that of the overall Internet (Nielsen).7 out of 10 Americans consume content via the “stream” or news-feed style communications (Pew Internet). Today, content producers have a lot more to keep up with if they want to stay relevant. We’re all short on time, and there is nothing wrong with creating some efficiencies.

6 Ways Content Marketing Helps Small Businesses Be BIG Online For small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers. As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers. That ability to experiment and implement quickly as well as creatively can be a big advantage. Here are a few ways small businesses can use content marketing in combination with some SEO and Social Media Smarts to be a “bigger” resource for their online customers. 1. 2. Our client J&O Fabrics has been providing customers with an email newsletter about fabric for many years offering tips, how to articles and information about new products. 3. Getting an email directly from the CEO or a VP of a small business creates a direct connection that many time pressed journalists appreciate. 4. 5. 6.

BO.LT | Social Page Sharing 25 Content Heavy Websites with Beautiful Structure, Layout and H Once in awhile we are asked to design websites that are loaded with content. Copy heavy website designs require a well planned and structured layout, hierarchy and balance — all essential for maintaining navigation and readability throughout the entire site. As the web becomes increasingly intertwined in our everyday lives (like it not enough already) the more print publications and news papers are moving towards online media, in addition to blogs, this also results in websites maintaining and taking influences from their printed form — relying heavily on layout and hierarchy. Below are 25 content heavy websites that utilize a beautiful structure, layout and hierarchy in their design. Fusion Ads zendesk Blik The Swish Life The Humble Gourmand The Feast Lord Likely We Are The Friction Revive Africa Pure Grips Housing Works Nosotros Livestream Comhaltas Checkout app Agentia Kairos Design Shack Simplified Safety The New Yorker Good What are some of your favorite well-laid out website designs?

Ten Reasons Why Your Content Strategy Fails This is another post that is back by popular demand, with several changes and additions. In the last two years, content marketing has matured, and many more voices have joined the conversation. There are a content marketing institute, an Alltop category, and now a content strategy conference, Confab2011. First the definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience -- with the objective of driving profitable customer action. Many more interactions with products and services take place online today. When you create content, you need to keep in mind what attracts customers and prospects, and their friends. It should therefore not be surprising that the Top Ten reasons why your content marketing strategy fails are: (1.) (2.) (3.) (4.) (5.) (6.) (7.) (8.) (9.) (10.) Your goal is to reach the people who will buy your products and services.

Content Choreography The concept of permanently placing content on a web page for a single browsing width or resolution is becoming a thing of the past. Media-queried responsive & adaptive sites afford us the ability to re-architect content on a page to fit its container, but with this exciting new potential come equally exciting challenges. Web designers will have to look beyond the layout in front of them to envision how its elements will reflow & lockup at various widths while maintaining form & hierarchy. Media queries can be used to do more than patch broken layouts: with proper planning, we can begin to choreograph content proportional to screen size, serving the best possible experience at any width. As I step into my 3rd responsive project with Paravel, I’ve made a habit out of picking apart media-queried sites I happen across, noting how things get rearranged at various widths. At times, it seems as though all of the site architecture & planning goes out the window as content reflows.

Mobile Payment Systems Poised to Kill The Credit Card Monday’s headline from CNN Money says it all: The end of credit cards is coming. Although NFC technology and mobile payment systems have been beta tested in very small pilot programs in recent years, 2011 is widely expected to herald the dawn of a new era in how consumers pay for goods and services. Last week on MMW, for example, we covered how Starbucks is coming on every bit as strong as its coffee in the realm of mobile payments. This year, the coffee giant is expanding its mobile payment system across the US in 6,800 Starbucks stores and 1,000 more Target-based locations. But why is this finally the year when mobile payments take hold? As CNN reported this week, 2011 is the “magic year” because millions of phones capable of making contactless payments – potentially even the 5th generation iPhone – are going to begin reaching consumers.