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Content Marketing Playbook

Content Marketing Playbook

8 Ways to Find Great Social Media Content Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business. Share your feedback, see the show notes and discover how you can be part of a future show below! Here are the content curation tools Mari reviews on this video: #1: Google Alerts Use Google Alerts to get notifications of your important keywords. Set up Google Alerts for keywords relevant to your business. #2: Google Reader Subscribe to blogs in your Google Reader for better social media management. #3: Facebook Friend Lists for Better Facebook News Feeds Get more control over your Facebook news feed with Facebook Friend Lists. #4: Twitter Lists #7: Alltop

Content Marketing Solutions & Content Marketing Services from Brandpoint Content marketing is the new marketing: Attract customers, establish trust and credibility, drive sales You need to generate more business from your website. Nine out of 10 people search online for solutions and answers (not company names) before making a product or service purchase decision. How do you create this stream of quality, keyword-optimized, SEO-oriented content when you have a business to run? Quality is at the root of everything Brandpoint does. In fact, we GUARANTEE your satisfaction with your content marketing campaign, or we will refund your investment. Quality is the Brandpoint difference. Video Transcription You want to drive more business to your website. So, let’s say you show up here when people search for your company. Let’s recap. So, how does your business get in front of searchers and drive them to your site? There you go, you’re welcome. Here’s where the folks at Brandpoint come in. But it’s more than just having the best content.

The Content Marketing Handbook for Small, Medium and Large Businesses: Get Content. Get Customers. Why Your Business Needs a Content Marketing Strategy Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010. The variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming. Answering that question starts with a clear understanding of goals, customers and a flexible online marketing strategy that assembles the right mix of tactics and measurement practices. “How to acquire and engage customers more efficiently, more effectively?” A big part of the answer is through the intersection of social media, SEO and content marketing. Consumers are not interested in traditional interruptive marketing. Consumers expect content from brands.

Trapit The Now Revolution | 7 shifts to make your business faster, smarter and more social 6 Ways Content Marketing Helps Small Businesses Be BIG Online For small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers. As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers. That ability to experiment and implement quickly as well as creatively can be a big advantage. Here are a few ways small businesses can use content marketing in combination with some SEO and Social Media Smarts to be a “bigger” resource for their online customers. 1. 2. Our client J&O Fabrics has been providing customers with an email newsletter about fabric for many years offering tips, how to articles and information about new products. 3. Getting an email directly from the CEO or a VP of a small business creates a direct connection that many time pressed journalists appreciate. 4. 5. 6.

BO.LT | Social Page Sharing Content Rules Ten Reasons Why Your Content Strategy Fails This is another post that is back by popular demand, with several changes and additions. In the last two years, content marketing has matured, and many more voices have joined the conversation. There are a content marketing institute, an Alltop category, and now a content strategy conference, Confab2011. First the definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience -- with the objective of driving profitable customer action. Many more interactions with products and services take place online today. When you create content, you need to keep in mind what attracts customers and prospects, and their friends. It should therefore not be surprising that the Top Ten reasons why your content marketing strategy fails are: (1.) (2.) (3.) (4.) (5.) (6.) (7.) (8.) (9.) (10.) Your goal is to reach the people who will buy your products and services.

Content Choreography The concept of permanently placing content on a web page for a single browsing width or resolution is becoming a thing of the past. Media-queried responsive & adaptive sites afford us the ability to re-architect content on a page to fit its container, but with this exciting new potential come equally exciting challenges. Web designers will have to look beyond the layout in front of them to envision how its elements will reflow & lockup at various widths while maintaining form & hierarchy. Media queries can be used to do more than patch broken layouts: with proper planning, we can begin to choreograph content proportional to screen size, serving the best possible experience at any width. As I step into my 3rd responsive project with Paravel, I’ve made a habit out of picking apart media-queried sites I happen across, noting how things get rearranged at various widths. At times, it seems as though all of the site architecture & planning goes out the window as content reflows.

Don’t Let the Social Media Tail Wag the Content Marketing Dog The title of this article is unfair. Perhaps even misleading. It may be perceived as unfair or misleading because there are some among us who believe that content marketing and social media marketing are one in the same. Under that premise, dog and tail are interchangeable, right? Not so fast, my friends (Or is it followers? Or connections? While content marketing efforts are absolutely enhanced via social media marketing, content marketing can happen without social media marketing. This is not a post about whether content marketing or social media marketing is the better investment. That being said, for those that do want a better understanding of the difference between content marketing and social media marketing, here’s a big one: it’s far easier to measure your return on content marketing than to measure your return on social media marketing. I write a blog post. That’s the path of one single blog post or piece of content. Now imagine the impact of 50 of those. Connect: Authored by:

Mobile Payment Systems Poised to Kill The Credit Card Monday’s headline from CNN Money says it all: The end of credit cards is coming. Although NFC technology and mobile payment systems have been beta tested in very small pilot programs in recent years, 2011 is widely expected to herald the dawn of a new era in how consumers pay for goods and services. Last week on MMW, for example, we covered how Starbucks is coming on every bit as strong as its coffee in the realm of mobile payments. This year, the coffee giant is expanding its mobile payment system across the US in 6,800 Starbucks stores and 1,000 more Target-based locations. But why is this finally the year when mobile payments take hold? As CNN reported this week, 2011 is the “magic year” because millions of phones capable of making contactless payments – potentially even the 5th generation iPhone – are going to begin reaching consumers.

S.968: PIPA OpenCongress brings together official government data with news coverage, blog posts, public comments, and more to give you the real story behind what’s happening in Congress. Small groups of political insiders and lobbyists already know what’s really going on in Congress. Now, everyone can be an insider. OpenCongress is a free, open-source, not-for-profit, and non-partisan web resource with a mission to make Congress more transparent and to encourage civic engagement. OpenCongress is a joint project of two 501c3 non-profit organizations, the Participatory Politics Foundation and the Sunlight Foundation. Make Your Voice Heard All too often, Congress is closed-off from meaningful public input. Watchdog Your Government OpenCongress gives you the ability to oversee your elected officials and all of our Members of Congress. Track What’s Happening Congress can be difficult to follow. All the Best Info Browse Non-Congressional Legal Templates and PDF Documents Bill of Sale Forms Bill of Sale Types