Push for More Singaporean IT Appointments Using these Five Easy Tips The pressing challenge for IT firms in the Singaporean market today is to find out the best approaches for getting high volumes of sales appointments. Actually, there’s not much science involved in it. It only takes common sense as revealed by Strategic Sales and Marketing, Inc. this featured list: Be logical: Don’t just ask for the appointment without offering sound logic as to why you and the decision maker should meet. 3 Email Tips for the Struggling B2B Lead Generation Marketer Not all marketers are successful at using email for lead generation. While many books, articles, and blog posts have been written on how to effectively use this strategy to achieve marketing goals, little attention has been paid to the importance of being better at receiving and processing email. Here are some tips to help you process email more competently, save precious marketing time, and lower the office hassle: 1. Don’t let email be in command of you The inherent instant gratification of clearing your inbox provides a brief feeling of accomplishment, but it’s really not productive. When you first open your inbox in the morning, star/flag emails that must be dealt with today, but make sure to focus on your top priorities first before diving into your inbox. Dedicate 30-minute blocks every two hours to staying on top of email. 2. When you do make it to your Inbox, it’s key to remember that not all emails are created equal. In reality, not all emails are created equal. 3.
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: Callbox did an excellent job in generating interest in the Client’s target market.Callbox was able to bring in new clients despite working across different cultures and time zones.Callbox managed to keep regular communication with the Client.Callbox agents possessed the ability to grasp information fast.
Callbox Telephone Survey “Primes the Pump” for Market Expansion | The Client The Client is the world’s largest pump manufacturer with an annual production of more than 16 million units. It has more than 18,000 employees and 80 authorized distributors in 55 countries. Its product line includes all types of pumps for industrial water supply and commercial applications including circulator pumps for heating and air conditioning and submersible pumps. The Objectives Recognizing the need to move closer to its customers in the Asia-Pacific region, the Client decided to conduct a telephone survey to get a broad and detailed view of market conditions. To determine their market position relative to competitors.To identify market drivers, restraints, trends, and growth potential.To establish or improve its market presence and positioning. The Challenge The Client needed at least 1500 respondents to complete a survey in 25 business days – a task too big for its in-house calling team to handle in such a tight timeframe. The Callbox Solution The Results
Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage. Companies like Treebox Solutions and V-Key are well on their way to addressing emergent needs in the fast-growing mobile security sector.
Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
Sales and Marketing Through The Words Of An Innovator: A Tribute To Steve Jobs Almost 2 years after he has left the world he has changed so immensely, Steve Jobs can still be felt everywhere, not only because of the physical technology he has passed on to our succeeding generations, but also through his philosophies that have inspired millions to achieve their goals. Steve Jobs is synonymous to Apple, and Apple is synonymous to the iPhone. The iPhone is the symbol of what’s yet to come in the field of breakthroughs in telecommunication. But behind the success of his company, Jobs became the balance between technology and serving the people who have been believers of his brand. Here are some sales and marketing philosophies from the “gospel of Jobs”: Business is about making the commitment to make excellence as a top priority. After that, everything else will follow. To be creative doesn’t require doing something from scratch. Sometimes, all you need to do is find a connection between things and create something imaginative out of it.
Events Archives | How To Make Your Call-To-Invite Campaign In Singapore Work All right, you have to admit that call-to-invite campaigns is a necessity for your business, especially if you are organizing some big event or occasion that either your customers or sales leads prospects should be taking attending. The problem here is ensuring that what you do is really working, that what you are aiming for [...] 5 Business Etiquette You Should Observe In Events Telemarketing In Singapore The problem with events telemarketing in Singapore could be traced to the negative perception that people have when it comes to this kind of direct marketing. Cloud Expo Asia 2013 Cloud Expo Asia, located in Singapore on the 13th & 14th November 2013, is set to be the leading event in Asia for senior IT decision makers in client side and public sector organisations, as well as the cloud industry. EVENTS in Singapore: TECHVENTURE 2013 Get Better Success On Trade Fairs With Event Telemarketing
Up your IT Event Attendances through Effective Profiling Chances are you already know the importance of holding an event for promoting an IT product or service, or simply to supply the IT and tech market with new knowledge. Not only does it give your brand a reputational boost, but it also increases the volume of high quality leads you can contact and convert into sales ready leads. What you may not know at present is that finding the right people to invite can be highly daunting. In this sense, effective event marketing has to have a profiling system that not only works but also works well. Its importance goes without question. * Creation of better messages – Profiling is all about knowing certain trends presently existing in the market. * High-opportunity engagements – Once you understand the needs of your audience, you are able to tweak your event marketing strategies for optimum performance. * Establishing contacts – With a profiling system in place, you are able to establish networks even after the event has ended.