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Quantifying Lead Generation Success for World-Class Data Solutions Provider

Quantifying Lead Generation Success for World-Class Data Solutions Provider
The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results

Push for More Singaporean IT Appointments Using these Five Easy Tips The pressing challenge for IT firms in the Singaporean market today is to find out the best approaches for getting high volumes of sales appointments. Actually, there’s not much science involved in it. It only takes common sense as revealed by Strategic Sales and Marketing, Inc. this featured list: Be logical: Don’t just ask for the appointment without offering sound logic as to why you and the decision maker should meet. Marketing Experts Predict: 2014 Is the Year of Personalized Marketing | IT Leads Generation Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. It’s easy to see why this prediction makes a lot of sense. In IT lead generation, personalization is seen as vital for the success of any campaign, whether it is email, telemarketing, online, or social media marketing. The reason for this is simple: customers respond more likely to lead generation campaigns that speak directly to them. While nearly all marketers are aware of the benefits of personalization, most of them find it extremely challenging to apply it onto their existing marketing platforms. 1. The main object of personalization is to enable marketers to make the most out of their lead generation and appointment setting efforts by putting customers and their needs right at the center of their sales and marketing strategies.

3 Email Tips for the Struggling B2B Lead Generation Marketer Not all marketers are successful at using email for lead generation. While many books, articles, and blog posts have been written on how to effectively use this strategy to achieve marketing goals, little attention has been paid to the importance of being better at receiving and processing email. Here are some tips to help you process email more competently, save precious marketing time, and lower the office hassle: 1. Don’t let email be in command of you The inherent instant gratification of clearing your inbox provides a brief feeling of accomplishment, but it’s really not productive. When you first open your inbox in the morning, star/flag emails that must be dealt with today, but make sure to focus on your top priorities first before diving into your inbox. Dedicate 30-minute blocks every two hours to staying on top of email. 2. When you do make it to your Inbox, it’s key to remember that not all emails are created equal. In reality, not all emails are created equal. 3.

Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: Callbox did an excellent job in generating interest in the Client’s target market.Callbox was able to bring in new clients despite working across different cultures and time zones.Callbox managed to keep regular communication with the Client.Callbox agents possessed the ability to grasp information fast.

Callbox Telephone Survey “Primes the Pump” for Market Expansion | The Client The Client is the world’s largest pump manufacturer with an annual production of more than 16 million units. It has more than 18,000 employees and 80 authorized distributors in 55 countries. Its product line includes all types of pumps for industrial water supply and commercial applications including circulator pumps for heating and air conditioning and submersible pumps. The Objectives Recognizing the need to move closer to its customers in the Asia-Pacific region, the Client decided to conduct a telephone survey to get a broad and detailed view of market conditions. To determine their market position relative to competitors.To identify market drivers, restraints, trends, and growth potential.To establish or improve its market presence and positioning. The Challenge The Client needed at least 1500 respondents to complete a survey in 25 business days – a task too big for its in-house calling team to handle in such a tight timeframe. The Callbox Solution The Results

Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage. Companies like Treebox Solutions and V-Key are well on their way to addressing emergent needs in the fast-growing mobile security sector.

Retargeting: 5 Tactics from Drip Email to Lead GenerationB2B Appointment Setting Before anything else, let us define drip email: According to Investopedia.com, drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. David Kirkpatrick, Senior Reporter at MarketingSherpa.com provides these 5 tactics for retargeting in multiple marketing channels including email, online advertising and paid search: Tactic #1. Lead nurturing and drip email campaigns are retargeting Lead nurturing campaigns combining content marketing with email, or drip email campaigns based on specific trigger events, may not be discussed in these terms all the time, but both are retargeting tactics. One way retargeting emails can help is with lead generation forms. Tactic #2. In tactic #1 above, the retargeted prospect has already raised their hand enough to provide an email address. Tactic #3. A conversion path looks like this: Home pageFeatures page (a product resource)Plans and pricing pageCart/Billing page

Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone

Sales and Marketing Through The Words Of An Innovator: A Tribute To Steve Jobs Almost 2 years after he has left the world he has changed so immensely, Steve Jobs can still be felt everywhere, not only because of the physical technology he has passed on to our succeeding generations, but also through his philosophies that have inspired millions to achieve their goals. Steve Jobs is synonymous to Apple, and Apple is synonymous to the iPhone. The iPhone is the symbol of what’s yet to come in the field of breakthroughs in telecommunication. But behind the success of his company, Jobs became the balance between technology and serving the people who have been believers of his brand. Here are some sales and marketing philosophies from the “gospel of Jobs”: Business is about making the commitment to make excellence as a top priority. After that, everything else will follow. To be creative doesn’t require doing something from scratch. Sometimes, all you need to do is find a connection between things and create something imaginative out of it.

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