background preloader

Free Social Media Marketing Resources Kit

Free Social Media Marketing Resources Kit
When you’re just starting off on social media—whether as an individual or a brand or a company or otherwise—the potential of Facebook and Twitter and LinkedIn and all the various other social media channels can be hugely exciting. And for the social media pros, the questions exist, too. What to do first? Where to click? What to upload? What to share? These are questions I’ve had each time I’ve started on social media with a new venture. We’d love to share some of the most valuable social media marketing resources we’ve got for helping you get started on social media in the best way possible and helping everyone find more success with social sharing. Exclusive Giveaway for Buffer blog readers: Download the Social Media Marketing Resource Kit for an amazing collection of resources to help boost your marketing! No e-mail address required! (Update: For anyone having trouble with the download, I’ve made available an alternate link as well!) What the marketing kit includes: 1. 2. 3. 4. 5. 6. 7. 8.

How To Set Up Your Business Online in 10 Steps — Today I Will How To Set Up Your Business Online in 10 Steps Want to build a business you can travel with? Here's everything you need to do and every tool you need to use to set up your business online in three days tops. Seriously. 1 - Determine Your Purpose The first step towards setting up any business is, of course, determining what the business does. 2 - Register A Domain Cool, you know what you want to do and you're itching to get started 👍Now it's time to pick the name of your business. 3 - Get Organised Sweet, that name is 🔥. 4 - Create Your Brand Identity Great, now you have a kick ass name, a relevant domain, plus you've organized yourself on Trello. 5 - Build Your Landing Page Still with me? Remember, this is the last chance you have to win someone over. 6 - Find Your Audience Sweet, you've optimised your time with Trello, you've built your own beautiful brand identity and landing page and you've just linked it all through your awesome domain. 7 - Grow Your Audience 8 - Find Content Guess what?

How To Publish 6 Blog Posts Every Week. — Life Learning 1. Plan out your writing in advance. I don’t think there is any point at all in trying to publish if you don’t have a plan. You need to make sure that you know exactly what posts you’re going to be writing and when. You can be flexible with it, but taking the time to plan is the only way to make yourself write. So how does this look practically? The topics come from a range of different sources. I’ll constantly make notes during conversation with other people. I had a few coffees with my mentor yesterday, and he told me that with all the focus on starting up, he thinks many founders today lack the ability to finish. I write these down in Evernote as a checklist. 2. I have one day every single week where I’m not allowed to publish. I take that day to look ahead at my week, and examine the blog posts that I’ve scheduled. I try to get this down for each: IntroSupporting SectionsConclusionAdditional Notes 3. This is a part of my daily ritual. 4. 5. Don’t go overboard on this.

The Rise of APIs for Non Developers — Point Nine Land The Rise of APIs for Non Developers Or why the new API evangelists might not even need to code Some years ago APIs were clearly built and branded for developers. The marketing playbook of an API first company was straightforward: sponsor developer events and send developer evangelists around the world to attend hackathons and conferences. But the market is maturing and what was considered as products for developers only now appeals to many more profiles. First lets see what are the consequences at the product and distribution levels. Product: more touchpoints with more users The most obvious evolution in term of product is how users can interact with APIs: before it was mainly through a terminal or an IDE (a.k.a a code editor, where developers write code) and now it’s also through platform plugins, widgets, messaging bots and drag and drop interfaces, which are democratizing the way we use APIs. Let me take some examples to illustrate it. Clearbit Timekit Algolia Tray.io As a delegated UI.

Get More Clicks, Subscribers and Sales With Better Headlines “How long have I been publishing articles daily?”, you thought to yourself. You can’t help but think about it since you’ve been burning the midnight candle just to publish a new post every day, yet you haven’t gotten anything good out of your efforts — nothing tangible at least. It’s frustrating. At this point, you’re just about ready to hang your gloves and call it quits. Don’t give up just yet, OK? I promise you that the benefits you can get from publishing content (you don’t necessarily need to publish daily, by the way) can be such a game changer for you especially if you’re looking to get more subscribers, leads, or even sales. You just need to make it work. While there are several angles that we can look into as to why your audience are ignoring your articles, I’d like for us to focus on one particular element — the headline. Are headlines really that important? Friends, I don’t know about you, but a 500% difference in traffic for me is quite ginormous! Sure. 1. 2. 3. 1. 2. Step 1. 1.

My Single Best SEO Tip for Improved Web Traffic Howdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, I’ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. Time for one last SEO tip, so I hope it’s a good one... SEO white lies The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. Works like magic. Let’s begin this process by telling a lie. “Content is king.” Bull hockey. “The user is queen, and she rules the universe.” 1. 2. Or does it? 3. 4. 5.

How To Skyrocket Your Blog By Becoming A Blogger Outreach Ninja You are afraid. Because you have been living in a nightmare. This is not the kind of nightmare when you run as fast as you can, and you don`t move an inch, while the boogeyman is closing in. This is much worse. You are putting all your time and effort into writing blog posts, but it seems to have no impact on your traffic. You have tried writing 500 words, 1000 words and even 2000 word blog posts… You have tried publishing a post once a month, once a week and perhaps even every day… …but every time you login to check your traffic statistics, Google Analytics mockingly slaps you in the face with zero visits. And what`s even worse, is that you start thinking that you don`t have what it takes to become a successful blogger. Can you relate? If so, no worries. Relax. Let me show you how to skyrocket your blog by becoming a blogger outreach ninja. Why you have no guests at your party Imagine that you are hosting a party. No, you don’t. What do you do? How to get a truckload of guests everything changes.

23 Ways to Build Colossal Pre-Launch Product Buzz Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product. What happened? You messed up, that’s what. I do not want this to happen to you. Here are a few ways that you can build real buzz before your product is released and avoid failing. 1. It all starts with the product itself. Your new product should be destructive and creative. If you begin from that framework, you can start your preliminary advertising about the product by honestly saying that it will change the way people live and/or do business. 2. You don’t want to brag about the product’s features. Think about the last time you saw one of those “But wait! The gadget commercial usually begins in black-and-white showing somebody struggling to accomplish an everyday task. Say no more. Now, you’re generating curiosity.

50+ SEO Hacks that will Make the Google Hummingbird Sing — ART + marketing 50+ SEO Hacks that will Make the Google Hummingbird Sing To skip this post, and simply download the 2015 SEO checklist as a FREE PDF — click here. SEO isn’t dying, nor has it even evolved if you listened to the signals. Penguin and Panda gave you a many clues as to where this was going — and the Semantic search goal mentioned across the web in 2013 by Google leadership was even more obvious. So who benefits from the new algorithm? Content strategists, digital strategy groups, agile marketing minds and lean UX teams — all of the tribes that saw the combination of inbound marketing and UX being the next generation of Google Search … and pivoted early. Blogging was a growing trend, social shares continued to build referral traffic, and the more channels and tactics marketers used to distribute content, and the more stories they told — the bigger the reward. So what rules were added? Accessibility Page access. Block inappropriate pages. Pagination. Redirects. 404 errors. Site speed. URL Structure

Growth Stacks — A quantitative look into the tools growth teams use — Greylock Perspectives Last week, Greylock Partners hosted our fourth Growth Community event which is comprised of individuals running growth teams or working in growth teams at top startups in Silicon Valley. For the event, we wanted to get an in-depth look at the tools (both 3rd party and internal) various growth teams are using across the stack. Taking cues from Andy Carvell’s post “The Mobile Growth Stack,” we broke up the full stack into three main components: acquisition, retention, and analytics. Next, we issued a survey to growth teams at startups including Docker, Pinterest, Survey Monkey, Eventbrite, and more to get a better sense of team structure, tools, and challenges. Here are a few key highlights from what we learned. Reporting structure: 37% of the growth teams are their own divisions within their respective companies. Acquisition Stack In the bucket of acquisition, the top tools used include: Retention Stack There are also a lot of privacy concerns given the sensitive user data information.

The 100 best photographs ever taken without photoshop Nature and humankind are both great artists, and when they join forces, amazing masterpieces can be produced. Today Bright Side has collected for you works in which the combined efforts of mother nature and photographic artists have captured magic moments showing the wondrous diversity of modern life and the natural world. This is what happens if you throw hot water into the air in Antarctica imgur A galactic tennis ball © Abhijeet Kumar Modern dykes, windmills and highways in the Netherlands imgur A temple covered in ash from the Ontake volcanic eruption, Japan media.jrn Two worlds divided, New York, USA imgur The Supermoon in a radio telescope imgur Just an ordinary day’s building — catching a cloud © trynidada Celebrating the 100th anniversary of the birth of Kim Il-sung, North Korea’s founder ©Ilya Pitalev A blue universe in Japan © Hiroki Kondu / National Geographic Spider webs in Abernethy forest, Scotland © Mark Hamblin Now I can finally get a tan © Gray Malin Volcanic eruption in Iceland © Stef Nisson

Lesson 7: Get your target audience to do a naked belly-crawl over broken glass… | Email1K: Double your Email list in 30 days Email1K Written by Josh Earl at JoshuaEarl.com Looking for previous lessons? Lesson 0 | Lesson 1 | Lesson 2 | Lesson 3 | Lesson 4 | Lesson 5 | Lesson 6 11 a.m. on a Tuesday. I’m at work, when a coworker says: “Uh, your website is down.” Srsly? Over the past 24 hours, my site had taken a pounding—hundreds of pageviews a second. And after nearly 100,000 visits, it finally keeled over. Then the angry emails started pouring in. Believe it or not, all of this was a good thing. Because those visits and angry emails—they were all from people who were beating down my door to give me their email address. This server-melting traffic flood was triggered by a simple contest I launched to grow my email list … that then went viral. Fortunately, I was able to get my server on its feet again so my giveaway could continue. Here’s the email I sent after importing only the first batch of new subscribers: And by the time my contest ended, I had collected 187,991 email addresses. Now, my results were HIGHLY unusual. 1.

Related: