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Ivy Lee

Ivy Lee
Ivy Lee Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered by some to be the founder of modern public relations. The term Public Relations is to be found for the first time in the preface of the 1897 Yearbook of Railway Literature. Early life and career[edit] The Parker and Lee firm lasted less than four years, but the junior partner, Lee, was to become one of the most influential pioneers in public relations. He evolved his philosophy in 1906 into the Declaration of Principles, the first articulation of the concept that public relations practitioners have a public responsibility that extends beyond obligations to the client. When Lee was hired full time by the Pennsylvania Railroad in 1912, he was considered to be the first public relations person placed in an executive-level position. In 1919, he founded a public relations counseling office, Ivy Lee & Associates. Through his sister Laura, Lee was an uncle to novelist William S. Effect on public relations[edit] Timothy L. Related:  PR

Committee on Public Information The Committee on Public Information, also known as the CPI or the Creel Committee, was an independent agency of the government of the United States created to influence U.S. public opinion regarding American participation in World War I. Over just 28 months, from April 13, 1917, to August 21, 1919, it used every medium available to create enthusiasm for the war effort and enlist public support against foreign attempts to undercut America's war aims. It primarily used the propaganda techniques to accomplish these goals. Organizational history[edit] Establishment[edit] President Woodrow Wilson established the Committee on Public Information (CPI) through Executive Order 2594 on April 13, 1917.[1] The committee consisted of George Creel (chairman) and as ex officio members the Secretaries of: State (Robert Lansing), War (Newton D. Activities[edit] Poster encouraging consumption of more cottage cheese as a replacement for meat. Organizational structure[edit] Media incidents[edit] Staff[edit]

Propaganda / Lecture en ligne Vous avez ici gratuitement accès au contenu des livres publiés par Zones. Nous espérons que ces lybers vous donneront envie d’acheter nos livres, disponibles dans toutes les bonnes librairies. Car c’est la vente de livres qui permet de rémunérer l’auteur, l’éditeur et le libraire, et… de vous proposer de nouveaux lybers… et de nouveaux livres. Ouvrage initialement paru sous le titre Propaganda aux éditions H. Liveright, New York, en 1928 et réédité chez Ig publishing en 2004. © Edward Bernays, 1928. © Pour la traduction française, Zones / Éditions La Découverte, Paris, 2007. Par Normand Baillargeon « La propagande est à la démocratie ce que la violence est à un État totalitaire. » Noam Chomsky. Après avoir exposé les fondements, en particulier politiques et psychosociaux, de la pratique des relations publiques qu'il préconise (chapitres 1 à 4), Bernays entreprend de donner des exemples concrets de tâches qu'elles peuvent accomplir ou ont déjà accomplies. Edward L. Que faire, alors ? « 1.

Basil Clarke Sir Thomas Basil Clarke, KBE (12 August 1879 – 12 December 1947) was a war correspondent during the First World War and is regarded as the UK's first public relations professional. Early life[edit] Born in Altrincham, the son of a chemist, Clarke went to Manchester Grammar School and then as a young man, he played for Manchester Rugby Club, despite the handicap of having only one eye, the result of an accident in infancy..[citation needed] Originally, he intended to make a music career.[1] and he started a long-distance degree in Classics and Music at Oxford University but dropped out without completing any exams. Journalism[edit] His entry into journalism apparently came after a chance encounter in a hotel, where he joined in with some strangers as the fourth voice in a Gilbert & Sullivan quartet and was invited to write an article on musical appreciation for the Evening Gazette in Manchester. He worked as a sub-editor between 1904 and 1907 before its editor, C.P. First World War[edit]

Propaganda, d’Edward Bernays, ou comment manipuler l’opinion en démocratie le 15 décembre 2007 - 01h28, par MICHEL Oui, les medias mentent ! Nous le savons tous et eux le savent mieux que nous ! N’allons pas croire que cela est un hasard, c’est une stratégie : l’oligarchie pour maintenir sa suprématie et donc sa richesse a besoin d’une arme efficace contre la démocratie, cette arme est la désinformation des citoyens ou en des termes plus directs, le bourrage de crânes. Dénoncer cette stratégie malveillante est indispensable, cela est sûr, mais est-ce suffisant ? le 10 décembre 2007 - 11h17, par la sylvie de chatebier Son chauffeur travaillait jour et nuit, s’endormant sur la table de fatigue... le 4 décembre 2007 - 21h53, par verlene Formidable emission de propagande anti propagande... :-) Pour ceux qui veulent lire un peu Bernays, allez donc trainer par là-bas (si j’y suis) le 4 décembre 2007 - 13h59, par notod Excellente émission qui gagnerait à être écoutée par ceux qui sont partisans du "si c’était vrai cela se saurait !"

Harry Reichenbach Harry Reichenbach (1882–1931) was a US press agent and publicist who dreamed up sensational publicity stunts to promote films. He worked both for actors, as an agent, and for the studios as a promoter. He was one of the founding members of the Associated Motion Picture Advertisers.[1] September Morn: The Comstock painting Between 1914-1916 he served as publicity director for various motion picture companies: Jesse L. Lasky Feature Play Co.,[2] Alco Film Corp.,[3] Bosworth Inc.,[4] Metro Pictures,[5] Equitable Motion Picture Corp.,[6] World Film Co.,[7] and Frohman Amusement Corp.[8] In December 1916 Reichenbach founded his own public relations company.[9] Reichenbach claims to have popularized the painting September Morn,[10] but that story is disputed.[11] To promote the sequel the Return of Tarzan, Reichenbach hired an actor who checked into the Hotel Bellclaire with a name Thomas R. One of the actors Reichenbach worked for was Rudolf Valentino. Harry Reichenbach died July 4, 1931.

Edward Bernays Pour les articles homonymes, voir Bernays. Bernays en 1917 Œuvres principales Biographie[modifier | modifier le code] Famille[modifier | modifier le code] Ascendance d'Edward Bernays Edward Bernays est né dans une famille juive autrichienne en 1891. son père, Ely Bernays (1860-1923), est le frère de Martha Bernays (1861-1951), la femme de Freud,sa mère, Anna Freud[n 1] (1858-1955) est l'une des sœurs de Freud[3]. Son arrière grand-père paternel, Isaac Bernays (1792-1849), était le grand rabbin de Hambourg. Son grand-oncle, le philologue Jacob Bernays (1824-1881), fut « le premier juif pratiquant à être nommé sur un poste proprement universitaire dans l'Allemagne du dix-neuvième siècle. »[4] Il a été marié à l'écrivaine et activiste féministe juive Doris E. Il est le grand-oncle paternel de Marc Randolph (en) (né en 1958), le co-fondateur et premier PDG de Netflix[5]. Formation[modifier | modifier le code] Carrière[modifier | modifier le code] Mode de vie américain[modifier | modifier le code]

Digital marketing Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels. History[edit] The term 'digital marketing' was first used in the 1990s.[1] In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.[2] In 2012 and 2013 statistics showed digital marketing remained a growing field.[3][4] Digital marketing is often referred to as 'online marketing' or 'internet marketing'. Types of digital marketing[edit] Two different forms of digital marketing exist:[citation needed] Multi-Channel Communications[edit]

Ron Paul's Faithful Continue To Make Noise; Floor Fight Tuesday? : It's All Politics hide captionRon Paul supporters pose with posters on the floor of the RNC on Monday in Tampa. They put "Ron Paul" over the word "We" on a GOP sign that says "We Can Do Better." Liz Halloran/NPR Ron Paul supporters pose with posters on the floor of the RNC on Monday in Tampa. They put "Ron Paul" over the word "We" on a GOP sign that says "We Can Do Better." Oh, Isaac. With 24 hours of nothing officially happening at the GOP convention in Tampa because of Tropical Storm Isaac, Ron Paul supporters for the second time in as many days made themselves the center of attention at Mitt Romney's big nomination party. Sunday night close to 10,000 loyalists made a ruckus in the Sun Dome; on Monday, Paul's delegates were the ones gobbling up media attention - this time, on the floor of the Republican National Convention. Though there was no official business Monday, the convention was briefly gaveled open as a formality. And they were fully embracing their opportunities. "We are a big party," he said.

Propaganda: Video - North Korean Documentary Exposes Western Propaganda "This is a film about psychological warfare. A specific type of warfare designed to distract, misinform, and anesthetize the brain." "Public relations and propaganda are interchangeable and it is the massive public relations industry, that is designed to alter perceptions, reshape reality and manufacture consent." Video Posted January 02, 2012 Back story on the video Here is the formal statement I gave to Federal Police on 16 June 2012: On a trip to visit family in Seoul in April, I was approached by a man and a woman who claimed to be North Korean defectors. Despite my concerns about what I was viewing when I returned home, I proceeded to translate and post the film on You Tube because of the film’s extraordinary content. Furthermore, I now believe these people work for the DPRK. Sabine I have translated this film, laid in the English voice over and subtitles, and on legal advice have blurred the identity of the presenter and/or blacked out certain elements. The Century of the Self

Timothy Noah: Why Do Rockefeller Republicans Always Run The Dirtiest Campaigns? A specter is haunting the GOP--the specter of Nelson Rockefeller. It's a curious paradox. The Republican party is more captive to its wingnuts than at any time since 1964. Yet three of the party's four most important figures right now--Mitt Romney, Newt Gingrich, and Mitch McConnell--began life as Rockefeller Republicans. Nelson Rockefeller, you will recall, was vice-president under Gerald Ford and governor of New York from 1959 to 1973. Romney is the son of George Romney, a liberal, Rockefeller-style Republican and Michigan governor who in 1968 posed a serious threat to Richard Nixon's quest for the Republican presidential nomination until Romney famously said that the reason he'd initially supported the war in Vietnam (by then he opposed it) was that he'd allowed American generals to "brainwash" him. Gingrich began his political career as a Rockefeller Republican, and even as he moved rightward he maintained enough moderate positions to draw suspicion from his fellow conservatives.

Материали по “Изграждане на имидж” и “Чуждестранна журналистика” - Newmedia21.eu Newmedia21.eu Медиите във Франция – първа частМедиите във Франция – втора част Медиите в Англия – първа част Медиите в Англия – втора част Медиите в Германия – първа част Медиите в Германия – втора част Медиите в Германия – трета част Медиите в САЩ – първа част Методика на аксеологематичния анализ Проф. дфн Милко Петров Ще започнем с един въпрос: съществува ли необходимост от въвеждането на нов подход при изследването на журналистическия имидж на елита? Контент-аналитичният метод в преобладаващите случаи откроява тематичните, жанровите, ценностните, графичните и др. количествени характеристики на текста. Като отчитаме ситуацията на “понятийна недостатъчност”, както и категоричния императив на изследователската практика, можем да твърдим, че е наложително въвеждането на абстракция, която може да се операционализира, да се “снеме” в система от емпирични индикатори при всеки конкретен тип изследване. Аксеологемата е атрибутивна — тя се отнася към някого или нещо. Аксеологемата е релативна.

Brent Scowcroft Un article de Wikipédia, l'encyclopédie libre. Biographie[modifier | modifier le code] Carrière militaire[modifier | modifier le code] Diplômé de Académie militaire de West Point, il fut pilote de l'USAAF lors de la Seconde Guerre mondiale. Dans sa carrière militaire, Scowcroft va occuper plusieurs fonctions au sein du Comité des chefs d’États-majors interarmes (Joint Chiefs of Staff), du quartier-général de l'US Air Force et au bureau du Secrétaire-Adjoint à la Défense pour les Affaires internationales de sécurité. Il termina sa carrière militaire au grade de Lieutenant General. Fonctions gouvernementales[modifier | modifier le code] En 1970, il entra pour la première fois dans le gouvernement américain à la demande du Président Richard Nixon comme conseiller militaire à la présidence. Il redevient conseiller à la Sécurité nationale sous la présidence de George H. Activités de conseil[modifier | modifier le code] Autres[modifier | modifier le code] Liens externes[modifier | modifier le code]

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