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Ivy Lee

Ivy Lee
Ivy Lee Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered by some to be the founder of modern public relations. The term Public Relations is to be found for the first time in the preface of the 1897 Yearbook of Railway Literature. Early life and career[edit] The Parker and Lee firm lasted less than four years, but the junior partner, Lee, was to become one of the most influential pioneers in public relations. He evolved his philosophy in 1906 into the Declaration of Principles, the first articulation of the concept that public relations practitioners have a public responsibility that extends beyond obligations to the client. When Lee was hired full time by the Pennsylvania Railroad in 1912, he was considered to be the first public relations person placed in an executive-level position. In 1919, he founded a public relations counseling office, Ivy Lee & Associates. Through his sister Laura, Lee was an uncle to novelist William S. Effect on public relations[edit] Timothy L. Related:  PR

Committee on Public Information The Committee on Public Information, also known as the CPI or the Creel Committee, was an independent agency of the government of the United States created to influence U.S. public opinion regarding American participation in World War I. Over just 28 months, from April 13, 1917, to August 21, 1919, it used every medium available to create enthusiasm for the war effort and enlist public support against foreign attempts to undercut America's war aims. It primarily used the propaganda techniques to accomplish these goals. Organizational history[edit] Establishment[edit] President Woodrow Wilson established the Committee on Public Information (CPI) through Executive Order 2594 on April 13, 1917.[1] The committee consisted of George Creel (chairman) and as ex officio members the Secretaries of: State (Robert Lansing), War (Newton D. Activities[edit] Poster encouraging consumption of more cottage cheese as a replacement for meat. Organizational structure[edit] Media incidents[edit] Staff[edit]

Basil Clarke Sir Thomas Basil Clarke, KBE (12 August 1879 – 12 December 1947) was a war correspondent during the First World War and is regarded as the UK's first public relations professional. Early life[edit] Born in Altrincham, the son of a chemist, Clarke went to Manchester Grammar School and then as a young man, he played for Manchester Rugby Club, despite the handicap of having only one eye, the result of an accident in infancy..[citation needed] Originally, he intended to make a music career.[1] and he started a long-distance degree in Classics and Music at Oxford University but dropped out without completing any exams. Journalism[edit] His entry into journalism apparently came after a chance encounter in a hotel, where he joined in with some strangers as the fourth voice in a Gilbert & Sullivan quartet and was invited to write an article on musical appreciation for the Evening Gazette in Manchester. He worked as a sub-editor between 1904 and 1907 before its editor, C.P. First World War[edit]

Harry Reichenbach Harry Reichenbach (1882–1931) was a US press agent and publicist who dreamed up sensational publicity stunts to promote films. He worked both for actors, as an agent, and for the studios as a promoter. He was one of the founding members of the Associated Motion Picture Advertisers.[1] September Morn: The Comstock painting Between 1914-1916 he served as publicity director for various motion picture companies: Jesse L. Lasky Feature Play Co.,[2] Alco Film Corp.,[3] Bosworth Inc.,[4] Metro Pictures,[5] Equitable Motion Picture Corp.,[6] World Film Co.,[7] and Frohman Amusement Corp.[8] In December 1916 Reichenbach founded his own public relations company.[9] Reichenbach claims to have popularized the painting September Morn,[10] but that story is disputed.[11] To promote the sequel the Return of Tarzan, Reichenbach hired an actor who checked into the Hotel Bellclaire with a name Thomas R. One of the actors Reichenbach worked for was Rudolf Valentino. Harry Reichenbach died July 4, 1931.

Digital marketing Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels. History[edit] The term 'digital marketing' was first used in the 1990s.[1] In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.[2] In 2012 and 2013 statistics showed digital marketing remained a growing field.[3][4] Digital marketing is often referred to as 'online marketing' or 'internet marketing'. Types of digital marketing[edit] Two different forms of digital marketing exist:[citation needed] Multi-Channel Communications[edit]

Propaganda: Video - North Korean Documentary Exposes Western Propaganda "This is a film about psychological warfare. A specific type of warfare designed to distract, misinform, and anesthetize the brain." "Public relations and propaganda are interchangeable and it is the massive public relations industry, that is designed to alter perceptions, reshape reality and manufacture consent." Video Posted January 02, 2012 Back story on the video Here is the formal statement I gave to Federal Police on 16 June 2012: On a trip to visit family in Seoul in April, I was approached by a man and a woman who claimed to be North Korean defectors. Despite my concerns about what I was viewing when I returned home, I proceeded to translate and post the film on You Tube because of the film’s extraordinary content. Furthermore, I now believe these people work for the DPRK. Sabine I have translated this film, laid in the English voice over and subtitles, and on legal advice have blurred the identity of the presenter and/or blacked out certain elements. The Century of the Self

Материали по “Изграждане на имидж” и “Чуждестранна журналистика” - Медиите във Франция – първа частМедиите във Франция – втора част Медиите в Англия – първа част Медиите в Англия – втора част Медиите в Германия – първа част Медиите в Германия – втора част Медиите в Германия – трета част Медиите в САЩ – първа част Методика на аксеологематичния анализ Проф. дфн Милко Петров Ще започнем с един въпрос: съществува ли необходимост от въвеждането на нов подход при изследването на журналистическия имидж на елита? Контент-аналитичният метод в преобладаващите случаи откроява тематичните, жанровите, ценностните, графичните и др. количествени характеристики на текста. Като отчитаме ситуацията на “понятийна недостатъчност”, както и категоричния императив на изследователската практика, можем да твърдим, че е наложително въвеждането на абстракция, която може да се операционализира, да се “снеме” в система от емпирични индикатори при всеки конкретен тип изследване. Аксеологемата е атрибутивна — тя се отнася към някого или нещо. Аксеологемата е релативна.

Issues: nutrition intro In 1996 McDonald's opened in India for the first time: a country where the majority of the population is vegetarian and the cow is sacred. Just one example of the inexorable spread of western multinationals into every corner of the globe. A spread which is creating a globalised system in which wealth is drained out of local economies into the hands of a very few, very rich elite. Can people challenge the undermining of long-lived and stable cultures, and regional diversity? tell me more reports A Brief History of McDonald'sMcDonald's Unmasked - McDonald's global ambitions (May 1996)McDonald's 'Strategies For Global Dominance' (May 1996)Here's The Beef - South Africa (June 1996)Another Good Thing About Barbados (June 1996)McDonald's Try to Rape Bermuda (March 1996)Residents don't relish site chosen by McDonald's - USA (March 1996)The Price of Peace - Croatia (February 1996)Update On McDonald's Hospital Opening debate Try the Multinationals section of the McSpotlight Debating Room.

11 major public relations mistakes (and how to learn from them) “There is no such thing as bad publicity,” unless your company’s latest advertising campaign completely backfires and angers countless loyal customers. Even the most established brands are not immune to a faulty public relations blunder — including household names like McDonald’s and Coca-Cola — and it takes more than an apology to correct a company image and recover lost revenue. I asked a panel of successful young entrepreneurs to share a misstep made by a major brand, and what they’ve taken away from the experience as seen from afar. Here’s how they learned from other companies’ mistakes and how they’re using the new knowledge to improve their own businesses. Name one major PR blunder that you’ve seen a major brand make recently. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. 1. -Doreen Bloch, Poshly Inc. 2. “Obviously, Susan G. 3. -Kris Ruby, Ruby Media Group

Десетте най-големи ПР гафа на 2012 г. 05 декември 2012 | 15:00 4. Президентът на Chick-fil-A и гейовете Компанията имаше проблем, след като президентът й публично се обяви срещу гей браковете. Това предизвика масови протести, а някои кметове дори заявиха, че ще забранят ресторантите на веригата на тяхна територия (което, между другото, имат правото да направят). От компания Jim Henson Co, която осигурява играчки за детските менюта, обявиха, че спират да работят с Chick-fil-A. 3. През март ABC News пуснаха доклад относно съставката на хамбургери, наречена "pink slime". Американците започнаха да правят петиции за това да не се използва месо, направено от този продукт в училища, ресторанти, супермаркети и др. Компанията BPI заведе дело срещу АВС за 1.2 млрд. долара за клевета и щети. 2. През януари McDonald's помоли потребителите да споделят историите, свързани със заведението. Това беше грешка. McDonald's нямаше как да контролира историите и това, което трябваше да бъде реклама, се превърна в ПР криза. 1. Етикети:гафовете

Кризи и управление на кризи Целесъобразните решения и действия при кризи до голяма степен зависят от предварителната подготовка на системата, изградените структури, елементи и функционални връзки. Оценката, прогнозирането на развитието и взимането на решения за преодоляване на кризите са прерогативи на държавното ръководство, но доколкото въоръжените сили са важен елемент от тази система, в процеса активно участват и военни кадри от всички равнища. Затова длъжностните лица, командирите (началниците) от всички степени и структурите на въоръжените сили, определени да участват в действията за преодоляване на кризите, трябва да владеят методологията за оценка и вземане на решение, да имат разработени планове за действие, да изградят и поддържат система за оповестяване и управление и да притежават необходимите знания, навици и умения за действие в кризисни ситуации. Всяка криза, независимо от нейната същност, се характеризира с време, възможност за нарастване и елемент на изненада. Всяка криза е уникална.