We Are Social’s Monday Mashup #112 Capturing social value with new Google Analytics toolsSocial media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see how traffic coming from social sites leads to ‘goals’ on your site (for example ecommerce purchases, test drive requests), both immediately and in future visits. Social has double the value than previously thoughtIn line with Google’s new kit, a new study from Adobe says that social media drives twice as many sales as it’s normally credited with.
Bernie Sanders’s Dark Age Economics As of yesterday afternoon, a nonstop round-trip flight from New York City to Los Angeles on Independence Day weekend cost $484. That the price is so low is an incredible story in itself, one that is more important than most of what our children are taught in their history classes and one that we should not fail to appreciate, but it is a subject for another day. Consider, though, that that $484 is a messy number; it isn’t an even $500 or rounded to $480 or $485.
Ocean Tomo 300 Patent Index Outperforms S&P 500 by More Than 1,000 Basis Points in Its First Year CHICAGO--(BUSINESS WIRE)--November 09, 2007 Ocean Tomo, LLC, the leading provider of diversified intellectual property-related services, today announced that in the twelve months from inception through October 31, 2007, the Ocean Tomo 300(R) Patent Index (Amex:OTPAT) ("OT300") returned 23.5%, outperforming the S&P(R) 500 by more than 1,000 basis points. Ocean Tomo also announced the Ocean Tomo 300 Patent Index was reconstituted on November 1, 2007. The complete composition of the Index is available at www.OceanTomoIndexes.com. "We are pleased with the Ocean Tomo 300 Patent Index and the increased market adoption of intellectual property as a benchmarked asset class," said Cliff Weber, EVP of Development and Strategy for the American Stock Exchange. "The historic share price outperformance of those companies with a superior patent and intellectual property profile will continue as we move more and more toward a knowledge-based economy.
The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom. Blue Fountain MediaBlue Fountain Media is a digital agency in NYC founded on the premise that client results come first.
Hillary Clinton email scandal: Explained. Photo by Win McNamee/Getty Images This post is being updated with more information as it becomes available. New questions will be marked with the date that they are added. What’s the latest with Hillary and the whole email thing? Josh Voorhees is a Slate senior writer. Number of Internet Users (2014) - Internet Live Stats Around 40% of the world population has an internet connection today (view all on a page ). In 1995, it was less than 1%. The number of internet users has increased tenfold from 1999 to 2013. customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”
The Bible: So Misunderstood It's a Sin Religious rationalizers twist phrases and modify translations to prove they are honoring the Bible’s words. You’ve hit your limit of 5 free articles this month.Try our subscription options: Weekly home delivery with free shipping, access to Newsweek’s web site, and the complete online archive Access to Newsweek’s web site, and the complete online archive s 2014 Hype Cycle for Emerging Technologies Maps the Journey to Digital Business STAMFORD, Conn., August 11, 2014 View All Press Releases 2014 Hype Cycle Special Report Evaluates the Maturity of More Than 2,000 Technologies 2014 Marks 20th Anniversary of the Gartner Hype Cycle The journey to digital business is the key theme of Gartner, Inc.'s "Hype Cycle for Emerging Technologies, 2014."
8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. Transcript of the Constitution of the United States - Official Text The Constitution of the United States: A Transcription Note: The following text is a transcription of the Constitution as it was inscribed by Jacob Shallus on parchment (the document on display in the Rotunda at the National Archives Museum.) Items that are hyperlinked have since been amended or superseded. The authenticated text of the Constitution can be found on the website of the Government Printing Office.