What Social Media should my business use? Do you use social media because you feel you should, rather than because you think it adds value to your business? Not every business should be active on every social network, or at least a large majority of the time you should focus your efforts on social media channels that suit you and your business. What social media should I use? First things first, what social media channels should you be using? I’m going to jump right in on this one.
The art and science of selling clothes to bros The menswear community on Tumblr is positively bustling. In the last 30 days, more than 77,000 photos, text posts, and videos were posted with the #Menswear tag, according to Union Metrics. There are posts by Nick Wooster, a street-fashion icon; Fuck Yeah Menswear, which spawned a book; and even Menswear Dog, a Shiba Inu that dons a variety of well-put-together outfits, and who has garnered more than 60,000 followers on Instagram. London on course for another year of record-breaking visitor numbers in 2014 London welcomed over 3.6 million overseas visits in the first three months of 2014, resulting in the best ever first quarter tourism numbers in the city’s history. The figures published today from the latest International Passenger Survey (IPS) show an 8.6 per cent increase on the same period last year, confirming that London is on track to welcome more visitors in 2014 than the 16.8 million that came to the city in 2013 – already a record-breaking year for the capital. Tourist spending over the same period was £2.44 billion, a 14.6 per cent increase compared with the first quarter of last year.
How to use technology in stores 26 September, 2012 | By Liz Morrell Bricks-and-mortar retailers are installing a raft of online technologies to showcase their complete ranges and prevent consumers buying elsewhere after testing products in-store. Subscribe to Retail Week to read this article and 40,000 others like it for less than £1 a day Get expert retail news and analysis Access unique tools and valuable resources Arrive at every meeting fully briefed Find the subscription that best suits you Buying more than 1 subscription?
Who's Gone Bust in February 2013 - Centre for Retail Research, Nottingham UK Who's Gone Bust in Retailing 2010-14?October 2014 Your Rights if Your Employer Is Insolvent With permission of KSA Group - www.companyrescue.co.uk How to Use Social Media to Build Your Brand Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising... November 05, 2010 Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising for many companies. How to Sell Clothes to Men: On the Rise of Menswear in Fashion Carson Street Clothiers, on the cobblestoned Crosby Street in Soho, Manhattan, is a welcoming den surrounded by luxury clothing boutiques—cold spaces with minimalist presentations of just a few dresses or a small clutch of handbags. The upscale men’s clothing store is less fashion mausoleum than messy living room. Garments are strewn over tables and knick-knacks line the shelves. In arm’s reach of a pair of large leather club chairs in the back is an empty Budweiser bottle and a partly crumpled pack of cigarettes.
Foreign Tourists Fuelling UK Growth Spend on retail, hospitality and leisure is set to rocket as overseas visitors flock to the UK over the next few years, according to a new report from Barclays. The research, independently commissioned for Barclays' Retail and Hospitality & Leisure banking teams, reveals that spending from foreign tourists is predicted to reach over £27 billion by 2017, an increase of 34% on 2013. Rapid growth in spend among tourists from emerging economies will be further boosted by loosening visa restrictions, and overseas visitors will deliver a significant boost to the economy this year and beyond.
Multi-sensory retail: why stores must appeal to all five senses With the rise of e-commerce, many retailers are underestimating the role of their bricks and mortar estates. Indeed, Marks & Spencer chief executive Marc Bolland recently said that "online has replaced Marble Arch as our flagship store" – a bold claim that others would be foolish to take to heart as the way forward. The store still holds significant value for retailers. The issue is how they view the store environment. Brands fail to notice a store's potential because they approach it in the same way as any other sales channel. British fashion industry now worth nearly £21bn a year, report reveals British fashion is not just about designer frocks; it is a serious business that contributes almost £21bn to the UK economy, according to the findings of a landmark report to be launched tomorrow on the eve of London Fashion Week. The Value of the UK Fashion Industry report was commissioned by the British Fashion Council and seeks for the first time to quantify the true economic and social impact of the UK fashion industry. The research highlights not only the direct impact of the fashion industry, including wholesale, retail and manufacturing, on the economy but also its effect on other industries including financial services and tourism.
Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be Facebook-owned Instagram. According to research published today by the GlobalWebIndex, Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months. But on an overall basis, it’s still behind the likes of Facebook, YouTube, Google+, Twitter and LinkedIn — which come respectively in at positions 1-5 of the world’s most popular social platforms in terms of penetration. And who’s active usage is falling?
Men's fashion: Online suits you sir The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing. Ecommerce is helping to drive a boom in the men’s fashion market, with one third of men shopping online for clothes, new research shows. The UK menswear market has grown by 12 per cent in the past five years and is worth £10.4bn, according to the study by Mintel. The market research group believes the market will maintain this growth and rise by 11 per cent between 2012 and 2017. Tamara Sender, senior clothing analyst at Mintel, says that although men are under-serviced with fashion options compared to women, numerous brands have identified “considerable growth potential” in the men’s sector.
British Fashion Council The purpose of the British Fashion Council’s digital pillar is to support the British fashion industry to become the world leader in creativity, business and innovation. It is important for the British designer community to drive forward sales and increase their profile on the global stage and innovating digitally is a perfect way to achieve this. The Mayor of London Boris Johnson said: 'I am delighted to support British fashion, which continues to be at the forefront of innovation.