In product development, the minimum viable product (MVP) is a strategy used for fast and quantitative market testing of a product or product feature. The term was coined by Frank Robinson and popularized by Eric Ries for web applications. It may also involve carrying out market analysis beforehand. Description A minimum viable product has just those core features that allow the product to be deployed, and no more. An MVP is not a minimal product, it is a strategy and process directed toward making and selling a product to customers. Techniques A minimum viable product may be a prototype, an entire product, or a sub-set of product (such as a feature). Differentiation Releasing and assessing the impact of a minimum viable product is a market testing strategy that is used to screen product ideas soon after their generation. See also References External links
Lean StartupLean startup is a methodology for developing businesses and products. The methodology aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. The central hypothesis of the lean startup methodology is that if startup companies invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. History Although the lost money differed by orders of magnitude, Ries concluded that the failures of There, Inc. and Catalyst Recruiting shared similar origins: "it was working forward from the technology instead of working backward from the business results you're trying to achieve. Precursors Overview Definitions Definitions based on The Lean Startup Minimum viable product
Agile Product Ownership in a nutshellThis is basically a 1 day product ownership course compressed into a 15 minute animated presentation. There’s obviously more to product ownership than this, so see this is a high level summary. Here’s the complete drawing (.png format)Here’s a downloadable version of the video, in case you don’t want to stream (.mov format, 90 Mb) Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation. Translations: (see also the translation guide by Cédric Chevalerias) French (subtitles)French (voice)German (subtitles)German (voice)Portuguese (voice)Spanish (subtitles) Below is a full transcript in english. Let’s talk about Agile software development from the perspective of the Product Owner. Here’s Pat. Here are the stakeholders. The stakeholder needs are expressed as user stories. Now, somebody has to BUILD the system. This queue needs to be managed.
POP - Prototyping on Paper | iPhone App Prototyping Made EasyStartup companyEvolution of a startup company Startup companies can come in all forms and sizes. A critical task in setting up a business is to conduct research in order to validate, assess and develop the ideas or business concepts in addition to opportunities to establish further and deeper understanding on the ideas or business concepts as well as their commercial potential. Business models for startups are generally found via a bottom-up or top-down approach. A company may cease to be a startup as it passes various milestones, such as becoming publicly traded in an IPO, or ceasing to exist as an independent entity via a merger or acquisition. Companies may also fail and cease to operate altogether. Investors are generally most attracted to those new companies distinguished by their risk/reward profile and scalability. Startup Financing Cycle Startup business partnering Startup culture Co-founders There is no formal, legal definition of what makes somebody a co-founder.
FreemiumIn freemium business model, business tiers start with a "free" tier Freemium is a pricing strategy by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but money (premium) is charged for proprietary features, functionality, or virtual goods. The word "freemium" is a portmanteau neologism combining the two aspects of the business model: "free" and "premium". Origin Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base. Jarid Lukin of Alacra then suggested the term "freemium" for this model. The freemium model is closely related to tiered services. Other examples include free-to-play games – video games that can be downloaded without paying. See also
22 gute Adressen, um Erklärvideos produzieren zu lassenWozu Unternehmen Erklärvideos einsetzen können, welchen Nutzen sie dadurch haben, mit welchen Techniken und in welchen Stilen die Videos realisiert werden, haben wir im Artikel “Mit Erklärvideos komplexe Zusammenhänge verständlich und unterhaltsam vermitteln” beschrieben. Um die Recherche nach dem passenden Dienstleister zu erleichtern, sind hier 22 Produktionsfirmen von Erklärvideos in alphabetischer Reihenfolge zu finden. Action-selection.de Action selection aus Berlin produzieren Erklärvideos mittels animierter Grafiken AHA! Erklärvideos mit animierten Zeichnungen und Fotos im Collagestil aus Weil am Rhein AniManual Animierte Grafiken und Fotos in kreativem Collagestil mit 9 Stilen zur Auswahl aus Frankfurt Bishop-Productions.de Neben Erklärvideos produziert Bishop-Productions aus Hamburg auch viele andere Videoarten. Dewon.de Seinen Sitz in Wolfenbüttel hat Dewon.de. dot-gruppe.com In Berlin produziert die dot-gruppe unterhaltsame Erklärvideos mit 2D-Animationen. emniconCampus.de Explain.it
BalsamiqAdWordsGoogle AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. AdWords features IP address exclusion Up to 500 IP addresses, or ranges of addresses, can be excluded per campaign.