Lean Startup
Early business development tool Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development. [1] Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks and sidestep the need for large amounts of initial project funding and expensive product launches and financial failures.[2][3] Overview[edit] Precursors[edit] Lean manufacturing[edit] Customer development[edit] Principles[edit]
Startup company
Evolution of a startup company[edit] Startup companies can come in all forms and sizes. A critical task in setting up a business is to conduct research in order to validate, assess and develop the ideas or business concepts in addition to opportunities to establish further and deeper understanding on the ideas or business concepts as well as their commercial potential. Business models for startups are generally found via a bottom-up or top-down approach. A company may cease to be a startup as it passes various milestones,[2] such as becoming publicly traded in an IPO, or ceasing to exist as an independent entity via a merger or acquisition. Companies may also fail and cease to operate altogether. Investors are generally most attracted to those new companies distinguished by their risk/reward profile and scalability. Startup Financing Cycle Startup business partnering[edit] Startup culture[edit] Co-founders[edit] There is no formal, legal definition of what makes somebody a co-founder.
Balsamiq
AdWords
Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012.[2] AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. AdWords features[edit] IP address exclusion Up to 500 IP addresses, or ranges of addresses, can be excluded per campaign.
Internet marketing
In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.[1]:19 In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012.[2]:4–5 U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012.[3] Online advertising is widely used across virtually all industry sectors.[1]:16 Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. History[edit] In early days of the Internet, online advertising was mostly prohibited. Search ads. Recent trends. Delivery methods[edit] Display advertising[edit] Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Floating ad[edit]
Angel investor
An angel Investor or angel (also known as a business angel or informal investor) is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. A small but increasing number of angel investors organize themselves into angel groups or angel networks to share research and pool their investment capital, as well as to provide advice to their portfolio companies.[1] Etymology and origin[edit] The term "angel" originally comes from Broadway, where it was used to describe wealthy individuals who provided money for theatrical productions. In 1978, William Wetzel,[2] then a professor at the University of New Hampshire and founder of its Center for Venture Research, completed a pioneering study on how entrepreneurs raised seed capital in the USA, and he began using the term "angel" to describe the investors that supported them. Source and extent of funding[edit] Investment profile[edit] Geographical differences[edit] US[edit]
Venture capital
In addition to angel investing and other seed funding options, venture capital is attractive for new companies with limited operating history that are too small to raise capital in the public markets and have not reached the point where they are able to secure a bank loan or complete a debt offering. In exchange for the high risk that venture capitalists assume by investing in smaller and less mature companies, venture capitalists usually get significant control over company decisions, in addition to a significant portion of the company's ownership (and consequently value). Venture capital is also associated with job creation (accounting for 2% of US GDP),[2] the knowledge economy, and used as a proxy measure of innovation within an economic sector or geography. Every year, there are nearly 2 million businesses created in the USA, and 600–800 get venture capital funding. History[edit] Origins of modern private equity[edit] J.H. Early venture capital and the growth of Silicon Valley[edit]
.NET
.NET Framework (pronounced dot net) is a software framework developed by Microsoft that runs primarily on Microsoft Windows. It includes a large library and provides language interoperability (each language can use code written in other languages) across several programming languages. Programs written for .NET Framework execute in a software environment (as contrasted to hardware environment), known as the Common Language Runtime (CLR), an application virtual machine that provides services such as security, memory management, and exception handling. The class library and the CLR together constitute .NET Framework. .NET Framework's Framework Class Library provides user interface, data access, database connectivity, cryptography, web application development, numeric algorithms, and network communications. History[edit] Microsoft started development of .NET Framework in the late 1990s, originally under the name of Next Generation Windows Services (NGWS). Design[edit] Interoperability Security
