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Social media is a highly valuable tool for retailers. eBay's research predicts that UK retail sales directly via social media are forecast to grow to £290m by 2014 from £210m.

Social media is a highly valuable tool for retailers

Photograph: Justin Sullivan/Getty Images "How do I look? " It's the classic question women ask their friend in the shop changing room. Getting a friend's advice on a new piece of clothing, or even a new car, is all part of the shopping experience. But this is harder to do when shopping online or through a mobile. New innovations in social media are set to change this, and what people are calling 'social shopping' is predicted to boom. The very nature of social media means the platforms and the way they are used don't stand still. Social shopping may be in its infancy, but it's only going to grow. Our research predicts that UK retail sales directly via social media are forecast to grow to £290m by 2014 from £210m (a rise of 44%) as more and more retailers target consumers with personalised offers and deals on social networks.

5 Technology Trends Transforming the Fashion Industry. By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative.

5 Technology Trends Transforming the Fashion Industry

In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. Or, for another example, imagine fashions that seamlessly and invisibly incorporate biofeedback to support an individual’s health and wellness. 2. 4. 5.

Will tech and fashion decide each other's future? As spring/summer 15 welcomes a new generation of collaboration between fashion houses and tech giants, Steve Salter investigates how technology is shaping fashion’s future.

Will tech and fashion decide each other's future?

"I think the most surprising thing has been the speed at which technology is being adopted and how ubiquitous it becomes," Natalie Massenet noted when I interviewed her last year. "You can be left in the dust," she warned. It is a combination of this fear and the thrill of pushing the industry forward, that nudges fashion into the arms of technology. Both pursuits tease today with the fruits of tomorrow. Increasingly, as they acknowledge one another's strengths and weaknesses, both are seeing the value in sowing their seeds together and ripening as one. Despite packing their latest iPhone with new streamlined features within various sexily stretched handsets and offering a glimpse into everyday monetary exchanges, it was Apple’s move into the domain of wearable tech that left the greatest impression. A new way for you to make purchases on Twitter. Digital innovation incorporated into London Fashion Week 2014.

This year’s London Fashion Week (LFW) highlighted just how the event is becoming as much about technological innovation as it is the clothes and fashion; with 60% of shows being live-streamed, many big name international brands used technology as an additional means for promoting new trends and designers in the industry.

Digital innovation incorporated into London Fashion Week 2014

For instance, Burberry, known for its cutting edge approaches to marketing and strong integration with social and digital media, embedded digital chips into its garments, which unlocked tailored content when a smartphone was hovered above them. This example of using digital media in the fashion world is becoming increasingly mainstream to reach audiences beyond the event – this is as well as a record of 5,000 visitors made up of buyers, TV, radio crews, journalists and photographers.

Topshop Social Catwalk For Spring Summer 2015 At London Fashion Week. [Getty] On the 14th September at 3pm Topshop Unique will be showcasing its Spring Summer 2015 collection and we can. not. wait.

Topshop Social Catwalk For Spring Summer 2015 At London Fashion Week

After last season’s show, which combined virtually reality with a live stream straight from the catwalk in London’s Tate Modern, we were expecting more of the same this year. But the high street giant is going one step further and presenting its ‘most social catwalk show yet’. We're intrigued. Sir Phillip Green said the interaction with Topshop's social audience ‘is a real revolution - and one that we are proud to pioneer.’ Of course, Grazia Daily will be streaming the catwalk show live here on this very site, but whilst you wait for the 360 action to kick off, here are a few exciting things the brand has in store for us this Sunday… The social catwalk: Missed out on tickets to the show? Click to buy collection: Post show, six pieces of the collection will immediately be available to buy online at topshop.com AND in their flagship store on Oxford Street, London.