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The Age Of Relevance

The Age Of Relevance
Editor’s note: This is a guest post submitted by Mahendra Palsule, who has worked as an Editor at Techmeme since 2009. Apart from curating tech news, he likes analyzing trends in startups and the social web. He is based in Pune, India, and you can follow him on Twitter. What’s the Next Big Thing after social networking? This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content. The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph. Relevance is the only solution to the problem of information overload. The above matrix is a representation of how the process of online information discovery has evolved over time. Phase I: The Search Dominated Web Phase II: Web 2.0 With Social Bookmarking Phase III: Personalized Recommendations Phase IV: Personalized Serendipity

http://techcrunch.com/2011/03/03/the-age-of-relevance/

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