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Future of TV

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Case studies Brand content. Advertising Entertainment: Transmedia Goes Mainstream - Branded. With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands are engaging customers in a transmedia world. For the first time ever, media consumers from Europe to North America are spending more time online than in front of their TV sets. That isn’t to say that television advertising is dead. If anything, it’s being reborn. People don’t care whether they come across great content on a billboard, on television, or in an iPhone app. Brand storytelling Jeff Gomez created the Pirates of the Caribbean franchise, which encompasses a Disney theme park ride, a series of films, and spinoff novels, as well as video and board games. Clever brands are using this new method of storytelling to tell their own brand’s story.

Return on Engagement Why is branded entertainment more effective than the old 30-second spot? Related. Convergence strategy at U.K.'s Channel 4 - Entertainment News, T. Under new management, the U.K.’s ad-funded pubcaster Channel 4 has embarked on a quest for “creative renewal” at a time of economic stagnation. In its 28th year, the once hip, innovative channel has hit its mid-life crisis early. Running a swathe of digital channels — including movie web Film4, teen-focused E4 and the worthy but dull More4 — the network was ill-equipped to cope with the recession-driven ad downturn and the swivelling of eyeballs away from traditional TV and toward online. Enter the new brooms: CEO David Abraham and chairman Terry Burns, who see an opportunity to reinvent the network. Convergence is the name of their game. Unveiling its financial report Wednesday, Abraham said that, for too long, the net has been divided into “silos,” in which commissioning, ad sales and digital media operated separately.

One of his first moves is to introduce the post of chief creative officer, who will combine the roles of director of TV and content and head of Channel 4. Faites Les News. NetStrategies. Internet Marketing — NetStrategies Hiring an Internet Marketing Intern NetStrategies is hiring an Internet marketing intern for the fall semester. You will have the opportunity to learn and grow in one or more of the following areas: Google AnalyticsSearch engine optimizationPay per click advertisingSocial-media managementOnline-reputation managementBloggingWebsite writing and content creationWebsite video productionOnline engagement You will receive: Mentorship from our Internet Marketing leader with monthly evaluationsDirect training with experienced industry leadersExperience working in a business casual office environmentA computer to use during your internshipAcademic credit if coordinated with your schoolA flexible scheduleLinkedin recommendations and a written job performance/recommendationA foot in the door at a growing companyPractice talking with clients and learning to evaluate their needsOpportunity to test for certificationsA company intern blog Requirements: Read More »

Newspapers overtake broadcasters in video streaming. Newspaper sites have overtaken broadcaster sites in the number of videos uploaded, according to a report by Brightcove and TubeMogul. Its quarterly report, which analysed a sample of US-based and global Brightcove customers for Q3 2010, found that newspaper sites streamed 313m minutes of video in the quarter, compared with 290m minutes uploaded by broadcasters.

Newspapers saw 51% growth in video content, surpassing broadcasters for total minutes streamed for the first time, suggesting that newspapers are quickly adapting their once print-dominated businesses to multimedia production. Overall there was a 188% increase in the number of videos uploads since last year for online media. According to a spokeswoman for Brightcove, the findings show that broadcasters generally produce long-form content on a weekly basis, while newspapers are producing short-form video content much more regularly, often to accompany daily news items.

Rodolphe Belmer : modèles low-cost vs niches. Tendances marketing internet 2010 et outils de mesures. Dans le cadre de ma maitrise en commerce électronique à Montréal, j’ai fait beaucoup de recherches sur ces tendances. Avec mon expérience de plusieurs années en SEO (référencement organique ou naturel), j’ai été amené à me poser les questions concernant l’avenir de l’industrie.

Pour cette nouvelle année, j’ai lu beaucoup d’articles qui prédisent l’avenir mais sont toujours soit axés sur les médias sociaux, soit sur les moteurs de recherche ou alors en rupture avec les méthodes connues du référencement internet. Après hésitation, j’ai décidé de publier cet article de Vanksen, une agence conseil en communication 360°, opérant au Luxembourg, en France, aux USA, en Suisse, en Italie et en Chine ( avec 5 pôles d’expertise : Conseil , Création ,Media et activation , Monitoring et analyse et Training. Je précise que je n’endosse aucune rémunération pour cela au regard de la FTC et sur un plan éthique. Paris, le 4 janvier 2010. TV aidé par le net. Jamais les audiences n’ont été aussi élevées. Un phénomène dû en grande partie au succès des réseaux sociaux comme Twitter et Facebook. Qui a dit qu’Internet allait tuer la télévision ? A en croire les dernières audiences télévisées des grands événements, la mort annoncée du petit écran n’aura pas lieu. Pour preuve, les Jeux olympiques (JO) de Vancouver auront été les jeux d’hiver les plus suivis depuis 1994.

Cette année, la retransmission du Super Bowl, la finale du championnat professionnel de football américain, a battu tous les records d’audience aux Etats-Unis, du jamais-vu depuis 1983 avec le dernier épisode de M.A.S.H. Quant aux cérémonies de remise de prix comme les Grammy Awards, elles n’ont jamais attiré autant de téléspectateurs. Pour de nombreux responsables de chaînes, Internet y est pour beaucoup. Les gens souhaitent pouvoir partager et échanger Cet impact n’est pas exclusivement limité à la télévision. Les médias veulent utiliser l’effet “machine à café” What I'm learning about TV and celebrity styling (Part 1) | The Reluctant Stylista. There’s a reason why I love styling for photoshoots the best. There’s always room to correct an error, adjust accordingly and you can easily hide imperfections with the use of clamps, double tape or ever-reliable Photoshop. Not so when it comes to styling for TV shows and especially celebrities.

The pressure is triple because there are thousands, millions of viewers who are going to see the outcome of your decisions in the dressing room. The audience gets a 360 view of the outfit you chose and if anything goes wrong or is noticeably out of place, it will immediately reflect on your client because that’s who the people are seeing. You never want that. For a stylist, it’s the stuff of nightmares. But if one really wants to learn about styling, there’s no route more perfect to discipline and focus when it comes to TV and celebrity styling. What I’ve learned in the past few weeks: 1. 2. 3. 4. Celebrity stylist, Noel Manapat Pretty makeup artist Carmi, PA Puffy, and hairstylist from Symmetria.