background preloader

Coca-Cola Content 2020 Part Two

http://www.youtube.com/watch?v=fiwIq-8GWA8

Ento Box: The Elegant Insect Meal Of The Future Though they’re consumed in most of the world, people in the West tend to be a little squeamish about eating bugs. But a new project from a group of design students in England hopes to put edible insects in a more gourmet light. Avant-garde chefs have been trying to introduce insect eating for some time, but these students approached the question not as a gastronomical issue, but rather a design one: How do you make bugs more appealing? The answer is the Ento Box (that’s a portmanteau of bento box and entomology). Click through the slide show above to see the elegant way you’ll be eating bug-based foods in the future.

5 Companies With Inbound Marketing Strategies That Work David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it's more likely that they learn through trial and error, research, and testing until they get it right.

Enterprise Social Intelligence Platform This is the first in a series of posts by Candy Chang, an intern from my alma mater whom I had the pleasure of hosting this past week. She put together a summary of NetBase’s social intelligence report on Sennheiser, a German headphone manufacturer. My generation has grown up with parents always tugging earphones out of our ears or yanking headphones off our heads, warning us about our imminent deafness. That being said, I’ve been using those cheap, free earphones and hand-me-down iPod ones for the past 7 years. If I’m going to lose my hearing, I should get some nice headphones to do it in style. Could This Slick Packaging Convince People To Eat Bugs? Care for grasshopper chips or cricket croquettes? How about mealworm sushi? If you were raised in the West, you’d probably rather eat vomit.

17 Brilliant Sources of Content Hiding Right Under Your Nose Creating content is a pain in the puppy. (I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content. SEO, SEM & Analytics Insights Can Psychics Predict the Super Bowl? At SEER, we manage a few PPC campaigns for an online psychic business. We had noticed a spike in new paid member sign-ups over the weekends during the fall of 2013 and wanted to investigate a bit more for new ideas. Looking at our conversion data month-over-month by city, we saw that Las Vegas had […] Google+: Looking Behind the Scenes of Profiles and Posts I love Google+.

Make your own protein snacks at home with this tabletop insect farm Industrial designer Katharina Unger has created a sustainable system that will allow people to add protein to their diet by breeding and harvesting fly larvae at home. The sleek project is called Farm 432, and calls to mind iconic designs like the original iMac — if Jony Ive created insect-harvesting stations, that is. It consists of a large chamber; fly larvae are placed inside a small holding pen at the top. After they transform into flies, they exit the holding pen for the larger chamber where they mate and produce new larvae.

12 Simple Ways Marketers Can Humanize Their Brand Companies are not people. Boom. How's that for a controversial opening line? For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. How would most people describe their relationship with your company? Content Curation: Essential Advice from Industry Thought Leaders Content Curation: Essential Advice from Industry Thought Leaders It's a well-known fact that the game has changed when it comes to interacting with B2B buyers. After all, the Internet makes it easy to for you to share content with prospects ??? and for your prospects to find relevant information. As a result, prospective buyers can largely bypass you until late in the buying cycle. But your prospects need help.

14 Funny Brands You Can't Help But Follow in Social Media There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions.

Why Content Curation Is Here to Stay For website content publishers and content creators, there’s a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I’m dubbing, “The Great Creationism Debate.” The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. It turns out that lots of smart and passionate people are taking sides and voicing their opinions. In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand

Marketing Is Dead - Bill Lee Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention.

Content Marketing Resources: Glossary Aggregate - the process of compiling and grouping information. Ann Handley - Chief Content Officer at MarketingProfs, a leading marketing resource for marketing professionals. Co-author of Content Rules. Autoblogging - refers to the process of automatically posting content to your blog or website. Content is commonly generated by an RSS feed or other type of aggregator. Oftentimes mistaken with content curation, autoblogging offers less control over the specificity and customization of content published.

What Can Brandable Phrase Domains Do For You? Marketing minds everywhere are always trying to come up with the new “edge”. Simple tactics can make huge gains in returns from marketing efforts. One tactic that has been used by many huge companies but is never focused on much is the brandable phrase domain. What is a brandable phrase domain? A brandable phrase domain uses a phrase intended to be catchy to draw interest or intrigue to a promotion or advertisement to entice people to visit it. Similar to how a slogan accompanies the business name to add more branding and something else people can remember the company by, a brandable phrase domain can do the same for both online and offline promotions and ads.

Related: