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Coca-Cola Content 2020 Part Two

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Ento Box: The Elegant Insect Meal Of The Future Though they’re consumed in most of the world, people in the West tend to be a little squeamish about eating bugs. But a new project from a group of design students in England hopes to put edible insects in a more gourmet light. Avant-garde chefs have been trying to introduce insect eating for some time, but these students approached the question not as a gastronomical issue, but rather a design one: How do you make bugs more appealing? The answer is the Ento Box (that’s a portmanteau of bento box and entomology). Click through the slide show above to see the elegant way you’ll be eating bug-based foods in the future.

Ten Takeaway Tips for Teaching Critical Thinking Suggestions from educators at KIPP King Collegiate High School on how to help develop and assess critical-thinking skills in your students. Ideally, teaching kids how to think critically becomes an integral part of your approach, no matter what subject you teach. But if you're just getting started, here are some concrete ways you can begin leveraging your students' critical-thinking skills in the classroom and beyond. 1.

5 Companies With Inbound Marketing Strategies That Work David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it's more likely that they learn through trial and error, research, and testing until they get it right.

Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO] I’m not crazy. In fact, my instincts have been right all along. Let me explain. Could This Slick Packaging Convince People To Eat Bugs? Care for grasshopper chips or cricket croquettes? How about mealworm sushi? If you were raised in the West, you’d probably rather eat vomit. Three Steps to Critical Thinking Edward Charles Francis Publius de Bono is a bona fide genius. The author, inventor, Rhodes scholar and Nobel prize-nominated economist graduated from college at age 15. In the field of education and business, he is famous for originating the term lateral thinking. 17 Brilliant Sources of Content Hiding Right Under Your Nose Creating content is a pain in the puppy. (I'm watching my potty mouth, you guys.) That's coming from someone whose entire job is to create content.

Coca Cola's Shift to Content Excellence - Philadelphia Internet Marketing Company Dinkum Interactive February 3rd, 2012 There’s been quite a bit of discussion about Coca Cola’s evolution of its content strategy. For many years, the company dominated the advertising space – globally – but the Internet has forced a change in its strategy. Rather than ‘Creative Excellence’, they’re now after ‘Content Excellence’. Make your own protein snacks at home with this tabletop insect farm Industrial designer Katharina Unger has created a sustainable system that will allow people to add protein to their diet by breeding and harvesting fly larvae at home. The sleek project is called Farm 432, and calls to mind iconic designs like the original iMac — if Jony Ive created insect-harvesting stations, that is. It consists of a large chamber; fly larvae are placed inside a small holding pen at the top. After they transform into flies, they exit the holding pen for the larger chamber where they mate and produce new larvae.

12 Simple Ways Marketers Can Humanize Their Brand Companies are not people. Boom. How's that for a controversial opening line? For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. How would most people describe their relationship with your company? Red Bull CEO Dietrich Mateschitz On Brand As Media Company There are few companies--and almost no “traditional” advertisers--that have the kind of holistic approach to brand experience that ensures every expression, from product to corporate culture to communications, is part of a master creative vision. For these companies, marketing is not a department; it’s a genetic part of the brand itself. But Red Bull has taken the brand rigor that made it a global beverage titan and done something vanishingly rare. With an unceasing, and meticulously produced and managed stream of high end action sports- and youth culture-oriented content that spans web, social, film, tablet, print, music, and TV, the giver of wings has become what every brand wants to be these days--a media company in full.

14 Funny Brands You Can't Help But Follow in Social Media There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions.

Nike's new marketing mojo How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. By Scott Cendrowski, writer-reporter FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company's 192-acre campus in Beaverton, Ore., actually do. Marketing Is Dead - Bill Lee Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention.