Coca Cola's Shift to Content Excellence - Philadelphia Internet Marketing Company Dinkum Interactive February 3rd, 2012 There’s been quite a bit of discussion about Coca Cola’s evolution of its content strategy. For many years, the company dominated the advertising space – globally – but the Internet has forced a change in its strategy. Rather than ‘Creative Excellence’, they’re now after ‘Content Excellence’. One commentator, Jeff Bullas, believes there are 5 lessons to be learned from Coke’s new approach. Lesson 1: Create Liquid Content As Jeff Bullas notes, the purpose of content excellence is to create ideas that are so contagious, they can’t be controlled. Lesson 2: Ensure your Content is Linked The next part of the equation, adds Bullas, is to ensure you create content that’s relevant to the business objectives of your company, your brand, and your customer interests. Lesson 3: Create Conversations The new distribution technologies including Twitter, YouTube and Facebook allow greater connectivity and consumer empowerment than ever before, continues Bullas.
Témoignage SP Infographie Le Relais Adidas Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO] | Fruition Interactive :: toronto interactive strategy, web design and development, online marketing I’m not crazy. In fact, my instincts have been right all along. Let me explain. A few months back, Coca Cola announced they were no longer going to rely on the “30-second TV spot” or even traditional ad agencies to build their business moving forward. The short version? Content marketing has truly arrived on the big stage. Think Like a Publisher As some of you probably know, we’ve been evangelizing this approach for years. Today, however, I feel a sense of victory for us digital and content marketing folks. We weren’t crazy after all. Think about it. Please Watch these Videos I’ve spent some time reviewing the two videos below. It’s that important. Coca Cola Content 2020 Part One Coca Cola Content 2020 Part Two Why Is Content 2020 So Important? Content 2020 feels more like an internal video prepared specifically for the Coca-Cola team, which lays out the following strategic vision for their future: How Coke Defines Content and Storytelling Moving from Creative Excellence to Content Excellence [P.S.
Styler un site à la mode Web 2.0 Voici un mémo de l’article anglophone « Web 2.0 how-to design style guide », qui liste en 15 points, les caractériques et tendances actuelles du design des sites dits « Web 2.0 » en nous expliquant leur intérêt. Voici un extrait de l’introduction de l’auteur, l’anglais Ben Hunt, designer talentueux qui travaille dans la création des sites Internet depuis 1994 : « Je vais vous guider à travers les caractéristiques de la vague actuelle d’excellents sites Web, disséquer aspects les plus significatifs, expliquer pourquoi chacun d’entre eux peut être bon, et vous montrer comment les utiliser dans vos propres sites.Si je devais expliquer le “Web 2.0” en un seul mot, ce serait “simplicité”. Nous allons donc commencer par là.Je suis un fervent adepte de la simplicité. Je suis moi aussi fervente adepte de la simplicité et je pense que c’est la grosse amélioration apportée au webdesign, par cette nouvelle vague dite « Web 2.0 », ici abordée du point de vue stylistique.
Red Bull CEO Dietrich Mateschitz On Brand As Media Company There are few companies--and almost no “traditional” advertisers--that have the kind of holistic approach to brand experience that ensures every expression, from product to corporate culture to communications, is part of a master creative vision. For these companies, marketing is not a department; it’s a genetic part of the brand itself. But Red Bull has taken the brand rigor that made it a global beverage titan and done something vanishingly rare. With an unceasing, and meticulously produced and managed stream of high end action sports- and youth culture-oriented content that spans web, social, film, tablet, print, music, and TV, the giver of wings has become what every brand wants to be these days--a media company in full. Post digital revolution, brands have woken up to the fact that their information and entertainment outputs can and should go beyond the paid, interruption-based model known as advertising. Was producing content a part of that from the start? Yes, we have.
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Nike's new marketing mojo How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. By Scott Cendrowski, writer-reporter FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company's 192-acre campus in Beaverton, Ore., actually do. A sign on the main entrance reads RESTRICTED AREA: WE HEAR YOU KNOCKING, WE CAN'T LET YOU IN, and it's only partly in jest. Once upon a time, the hush-hush plans and special-access security clearance would have been about some cutting-edge sneaker technology: the discovery of a new kind of foam-blown polyurethane, say, or some other breakthrough in cushioning science. This hive is the home of Nike Digital Sport, a new division the company launched in 2010. But Digital Sport is not just about creating must-have sports gadgets. None of this is lost on Parker. So is it working?
25 sites utilisant un effet de parallaxe original - web-design-inspiration Aujourd'hui le Blog du Webdesign s'intéresse à la nouvelle tendance de plus en plus présente dans le web design, découvrez l'effet parallaxe avec notre sélection de sites web originaux. Pour commencer intéressons nous à sa définition. Qu'est ce qu'un effet de parallaxe ? La parallaxe est l’incidence du changement de position de l’observateur sur l’observation d’un objet. En d'autres termes, la parallaxe est l'impact (ou l'effet) de changement de position de l'observateur sur un objet observé. source L'effet de parallaxe dans la conception web est la technique qui permet de faire déplacer des images disposées sous différentes couches. Nous vous proposons de découvrir 25 exemples de sites Web originaux qui utilisent l'effet de parallaxe pour vous inspirer et ainsi proposer une expérience interactive à vos utilisateurs. Dezup ( Projet du Blog Du Webdesign ^^ ) Chemicalromance Iutopi The Chase Digital hands Bikingboss Raffaelstueken Coca-cola Egopop.net Demodern Ap-o