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Coca-Cola Content 2020 Part One

Coca-Cola Content 2020 Part One

http://www.youtube.com/watch?v=LerdMmWjU_E

Mix modelling muddles marketers I think econometric modelling is over used in marketing. And routinely produces misleading results. Let me explain... Warning: people who make their living from such modelling will not like what I have to say. The big data bubble in marketing Let’s face it: marketing is in a big data bubble. That’s both a “big data” bubble and, more generally, a big “data” bubble. Everyone is talking about data, big data, data analytics, big data analytics. Vendors, analysts, consultants, pundits, bloggers, etc., are all falling all over themselves to squeeze these terms into their propaganda content marketing. As just one example, three out of the Top 10 predictions for CMOs by IDC revolve around data.

The Customer Journey to Online Purchase More Often an Assist InteractionMore Often the Last Interaction DirectReferralOrganic SearchBrand Paid SearchGeneric Paid SearchEmailSocialDisplay Click Brand Paid SearchDirectDisplay ClickEmailGeneric Paid SearchOrganic SearchReferralSocial Choose an industry, business size and region to see how digital marketing channels influence a typical buyer before the sale. HOW TO: Avoid a Social Media Disaster Clay McDaniel is the principal and co-founder of social media marketing agency Spring Creek Group. Find him via @springcreekgrp on Twitter. If there’s one thing that keeps social media marketers up at night, it’s the ever-present threat of a PR disaster. By now, every marketer is well-aware of how quickly dissatisfied consumers can turn to the social airwaves to vent about a brand. Nestle, BP, Domino’s, Southwest Airlines, and many other brands have witnessed the unbridled power of social media as a platform for disgruntled consumers to rally around an anti-brand cause.

A SiriusView on Marketing Automation Platform Providers Marketing Operations Strategies,Technology Today, a press release announced that SiriusDecisions has published its first SiriusView™ on the marketing automation platform (MAP) market. This research study features reviews of 12 leading marketing automation platform vendors: Act-On, Aprimo, Eloqua, eTrigue, IBM Unica, LoopFuse, Marketo, Neolane, Pardot, Sales Engine International (formerly Manticore Technology), Silverpop and TreeHouse Interactive. Angry Customers Are Gifts Moments of Truth “I’ve been with the Bank X for 12 years, but they made a mistake a while ago. When I called their 800 number, the customer service rep was unhelpful and blamed the problem on me. When I complained to a supervisor, she just said ‘That’s the way the system works.’ I told them I would be closing my account and posting my complaint anywhere I could …and they still don’t care!” Hey, we all make mistakes.

The consumer decision journey - McKinsey Quarterly - Marketing & Sales - Strategy If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon.com, a decade ago, began offering targeted product recommendations to consumers already logged in and ready to buy. And it explains P&G’s decision, long ago, to produce radio and then TV programs to reach the audiences most likely to buy its products—hence, the term “soap opera.” Marketing has always sought those moments, or touch points, when consumers are open to influence. Interactive

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