Neuromarketing Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. Neuromarketing research raised interest for both academic and business side. In fact, certain companies, particularly those with large-scale goals, have invested in their own laboratories, science personnel and / or partnerships with academia.  The word "neuromarketing" was coined by Ale Smidts in 2002. Coke vs.
Norman Doidge: The Neuroplasticity Revolution (An Update) Bio Norman Doidge Norman Doidge, M.D., is a psychiatrist, psychoanalyst, researcher, author, essayist and poet. speakers who disagree with each other TED2013 kicks off in just 11 days. And, in the very first session, Robert J. Gordon and Erik Brynjolfsson will ascend the stage for a debate on the future of work. While Gordon will focus on how our current ecosystem of innovation is too focused on personal gadgetry, and thus isn’t setting us up to solve the big problems of the future, Brynjolfsson will express the view that the digital revolution is propelling us forward rapidly, giving us a good foundation for future prosperity. It’s shaping up to be a fascinating discussion — one that may well change your mind.
Into Thin Air: Mountain Climbing Kills Brain Cells Three attributes of a good mountaineer are high pain threshold, bad memory, and ... I forget the third. —Joke in a mountaineering Internet chat room IN THE LATE 1890s in a laboratory atop a 4,554-meter peak in the Monta Rosa range in the Italian Alps, physiologist Angelo Mosso made the first direct observations of the effects of high altitude on the human brain: by eye and with an apparatus he designed, Mosso peeked into the skull of a man whose brain had been partly exposed in an accident, observing changes in swelling and pulsation.
Neuroscientists reveal magicians' secrets - Technology & science - Science - LiveScience NEW YORK — There is a place for magic in science. Five years ago, on a trip to Las Vegas, neuroscientists Stephen Macknik and Susana Martinez-Conde realized that a partnership was in order with a profession that has an older and more intuitive understanding of how the human brain works. Magicians, it seems, have an advantage over neuroscientists. "Scientists have only studied cognitive illusions for a few decades. Magicians have studied them for hundreds, if not thousands, of years," Martinez-Conde told the audience during a recent presentation here at the New York Academy of Sciences. [ Video: Your Brain on Magic ] She and Macknik, her husband, use illusions as a tool to study how the brain works.
Brain Wave Entrainment and Hypnosis During hypnosis the brain shows a characteristic sequence of brain wave activity. This can now be artificially reproduced through the use of audio tones; a process known as brain wave entrainment. If you are in a particular state, for example, very anxious, then you will produce a unique 'signature' of brainwaves. Brain Pickings 09 MAY, 2013By: Maria Popova “When the profit motive gets unmoored from the purpose motive, bad things happen.” The question of how to avoid meaningless labor and instead find fulfilling work brimming with a sense of purpose is an enduring but, for many, elusive cultural ideal. Daniel Pink tackles the conundrum in this wonderful animation by the RSA — who have previously sketch-noted such fascinating pieces of cultural psychology as the truth about dishonesty, the power of introverts, where good ideas come from, what’s wrong with the left-brain/right-brain dichotomy, the broken industrial model of education, and how choice limits social change — based on his book Drive: The Surprising Truth About What Motivates Us (public library). Pink shares the counterintuitive results of two studies that reveal the inner workings of what influences our behavior — and the half-truth of why money can’t buy us satisfaction:
Cellphones Cause Cancer. No, They Don't! Yes, They Do! Eggs used to be in the news all the time. One month they were good for you, the next month, bad. Morning talk shows and television commercials would trot out expert after expert to volley the conflicting health claims back and forth. But while there is a legitimate debate over the cholesterol content of egg yolks and whether that cholesterol is ultimately bad for you or not, the analogous debate getting airtime these days is not much of debate at all: whether cellphones cause brain cancer. Every year or so, a new study claims evidence for a link between cellphone radiation and brain cancer.
Scientists extract images directly from brain Researchers from Japan's ATR Computational Neuroscience Laboratories have developed new brain analysis technology that can reconstruct the images inside a person's mind and display them on a computer monitor, it was announced on December 11. According to the researchers, further development of the technology may soon make it possible to view other people's dreams while they sleep. The scientists were able to reconstruct various images viewed by a person by analyzing changes in their cerebral blood flow. Using a functional magnetic resonance imaging (fMRI) machine, the researchers first mapped the blood flow changes that occurred in the cerebral visual cortex as subjects viewed various images held in front of their eyes.
Internal Time: The Science of Chronotypes, Social Jet Lag, and Why You’re So Tired by Maria Popova Debunking the social stigma around late risers, or what Einstein has to do with teens’ risk for smoking. “Six hours’ sleep for a man, seven for a woman, and eight for a fool,” Napoleon famously prescribed. Greenberg Educational Consulting Organization Education should be a process and time of unfettered learning and exploration, but all too often it is bogged down with too many rules, short-sighted narrow focus, and a lack of inspired leadership. Education defines our society and if we want a humane and egalitarian society, we need leaders and members who all strive for the depth of knowledge, skill, compassion and wisdom that is achievable through simple daily practice and regular critical review. Because daily efforts require time, energy, and motivation and there is a lot of noise in society I am building this site to help you find and use ideas worth using. To help us all upgrade our mentality, wisdom, skill (add your goals here), what I’m working to build here is a site that works like a college education should – providing Exposure to people you haven’t met yet, ideas you haven’t heard yet and ways of thinking, arguing, and behaving that you haven’t done yet.
Scientists Paint Brain Tumors With Nanoparticles for More Precise Removal Brain cancer is a classic double whammy: the extremely invasive form of cancer is both deadly and difficult to treat. Fortunately, there's a promising solution on the table: tumor painting. Because brain cancer tends to invade surrounding healthy brain tissue, it blurs the line between tumor and non-tumor tissue, and makes it difficult for surgeons to circumvent the healthy parts of the brain when they saw away at the tumor. On top of that, current imaging techniques produce fairly imprecise representations of the tissue, which only compounds the problem.