f6s.com - #1 for startup founder deals, accelerators & funding. Zuora Product Overview - eBook. USA QuickFacts from the US Census Bureau. The Video Reactor. Penguin Creative. CRM & B2B Marketing Automation - Learn How Genius.com Can Help Sales & Marketing. Pew Research Center's Internet and American Life Project. We Are Social’s Monday Mashup #112. Capturing social value with new Google Analytics toolsSocial media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour.
Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see how traffic coming from social sites leads to ‘goals’ on your site (for example ecommerce purchases, test drive requests), both immediately and in future visits. Social has double the value than previously thoughtIn line with Google’s new kit, a new study from Adobe says that social media drives twice as many sales as it’s normally credited with. The difference lies attributing the proper value of social media in the consideration phase (the ‘first click’) rather than just the ‘last click’: A visitor interested in buying a new watch might click through to a jeweler’s website from a Facebook link posted by a friend.
Happy sixth birthday, Twitter! Growth Hacker TV - Nir Eyal 2, Author, Hooked. Audience Measurement, Lookalike Modeling, Audience Buying. Top Advertising & Marketing Companies on the Inc. 5000. The 10 Best Agencies in New York City. "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap...
"It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom. Blue Fountain MediaBlue Fountain Media is a digital agency in NYC founded on the premise that client results come first. Social Media Marketing Software by Argyle Social.
Social Media Management Dashboard - HootSuite. Overview. ExactTarget: Digital Marketing Software - Email Marketing, Social Media, & Mobile Marketing. Convince and Convert: Social Media Strategy and Content Marketing Strategy — Social Media Strategy Social Media Consulting Content Marketing Strategy Content Marketing Consulting. Build Awareness. DUMBO, Brooklyn, NYC. FRANK. Advertising. Customer journey. Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase.
Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.” LAST INTERACTION channels act as the last point of contact prior to a purchase. All Industries ▼ Legend A channel’s position on the chart is defined by the “assist/last interaction ratio.” Source: Google Analytics, Q4 2012. Tips Your marketing impact With the Multi-Channel Funnels reports in Google Analytics, you can see how and when channels impact purchase decisions (and other non-purchase conversions). Search keyword paths If you’d like to explore the performance of different types of keywords within AdWords (for example, comparing generic and brand keywords), try AdWords Search Funnels. Average Order Value (AOV) by Days Days Total Purchases by Days Total Revenue Legend. 8 Social Media Metrics You Should Be Measuring.
Do you think social media measurement is only about return on investment (ROI)?
Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. #1: Conversion Rates Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. You’ll need to have a mechanism in place to know when a lead comes from social media. One of the most important steps in understanding where your lead came from is to know when someone clicks on a social media link and then converts. The number will likely be fairly low in the beginning but by looking at conversions divided by leads, you can get your conversion rate for social media leads. . # 2: The Control Group. Social Media is a Terrible Ecommerce Tactic - or is it? Social Media is a Terrible Ecommerce Tactic - or is it?