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Gumroad - Sell like you share. The Hatch | The Difference Between Websites and Apps | Video If you’re confused about whether your business needs an app or a website (or both), you should know the difference between the two, says Mobile Roadie CEO Michael Schneider. For starters, apps offer push notifications, which can allow you to reach customers on their smartphones and mobile devices. Apps also offer location-specific data about customers, and information about whether someone is logged into Facebook and Twitter. Related: How to Go Mobile on a Budget First Steps to Take Your Business Mobile Michael Schneider is the CEO of Mobile Roadie, a mobile app creator for iPhone, Android, iPad and mobile Web.

How we tripled our revenue by adding one button — on startups Bilingual Child was supposed to be an experiment. We built it in 6 weeks, working on it nights & weekends. The app was free to download with one available book, including ten vocabulary words, and two additional books offered as an in-app purchase of $1.99. For the first two months after releasing it we let it sit. We played around with the keywords and categories it was listed in and it settled in around $20 per day. For the first year the sales were steady, the reviews were good and we were already a year into the development of the followup project — the ‘real’ app that we wanted to build in the education space. Right around Christmas we optimized our keywords and increased the price from $1.99 to $2.99. The increase in revenue moved us into the top grossing education chart. We were excited. The discovery process Throughout the first year we realized 3% of our customers were purchasing the first book. We were losing sales from not having enough content. Then came the magic weapon.

5 Ways to Sell With Social Media Do you want to convert your fans and followers into paying customers? Are your social activities working? In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion. Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media. Some social media updates can help with sales more than others. #1: Incorporate a Clear Call to Action Your customers and fans visit your social media pages for a variety of reasons, but generally speaking, they want to do something or learn something. Some people are looking for information about your company, some are looking for details about products and services, some want access to special deals and coupons, some want to see if you have any contests or promotions running and some may be looking for expert tips and how-to tricks. If you don’t give them what they’re after, they won’t return. #2: Convey a Sense of Urgency

Startups, This Is How Design Works – by Wells Riley A Step By Step Guide to Inbound Marketing Strategy Are you new to inbound or think your current campaigns could use some direction? Over at OverGo we’ve come up with a pretty foolproof and seamless process of creating a marketing strategy. It’s really quite simple, all you need to do is set the goals, create the basics, automate the processes, and analyze the results. Let’s dig deeper! Step 1: Setting Goals The first step to creating an inbound marketing strategy is to define your business goals. Discovery Session The first step in setting a direction is to set customized goals during a discovery session. Create a Buyer Persona A deeper understanding of your audience provides direction for the content you create and keeps your visitors coming back for more. Industry Research An understanding of your competitors and what other companies are doing in your industry is ideal. Step 2: Getting Found Keyword Research Onsite SEO This consists of all the factors on a website page that influence search engine ranking. Editorial Calendar Pay-Per-Click

My Letter to Zomato | CechAndMate Dear Zomato, Kudos on your supposed attempt at non-existent humour. Bravo indeed!! To it then. Firstly, your meek attempt to rename Delhi as a tech capital speaks volumes on how jealous you are of the success that Bangalore has achieved with regards to technology and entrepreneurship. So according to you, Bangalore only has e-commerce based startups which you kindly listed on your ad. Yes we do have curfews and yes we do have cops chasing us out of bars when we want to have a drink. Just to open your eyes a little. When God himself decided that Delhi needed to get a taste of Metallica live, you chose to cock it up brilliantly!!! Just to know what you guys missed out on, here you go Just in case you didn’t get that, there’s a reason why we’re the music capital of India. Yes our roads are narrow and yes there is a lot of traffic, but surprise surprise we are still THE place people want to come to from all across India. Person migrates to Bangalore, loves it here and settles down here.

I Joined Google At 19. Here's What I Learned As an eager, fresh-faced 19-year-old, I turned up at Google—at the time, a 3,000-person tech company—ready to dive headfirst into anything. Over the next six years, I discovered that the Google lifestyle meant more than just an on-site laundry service and free gourmet meals. I was one of the youngest employees on staff, but nobody held my hand. Within weeks, deadlines, duties, and complex projects began to pile up. As a tech entrepreneur today, that sink-or-swim experience influences nearly every move I make. 1. Soon after joining Google, I learned it was up to me to steer my own ship. From then on, I grabbed the Google bull by the horns. 2. Google has become successful because it operates at a velocity few other companies can. Being a young gun at Google taught me never to be complacent. Uber has adopted a similar mentality. 3. It goes without saying that tech leaders need to create an environment that lets innovation flourish. 4. Google has never been short on data. 5.