Public Relations - Seven Ways to Gain PR Campaign Momentum Consider this scenario: Your client's product or service is working for customers, but the publicity campaign that the client originally showed enthusiasm for isn't moving as it should. Because PR pros execute campaigns with their clients—not apart from them, as with some other promotional forms—it can be especially frustrating when client contacts or management team aren't responding to you or aren't engaged in your campaign. Public relations is a management function. However, when you're consistently facing problems like these, they can throw your program off track and prevent the successes you know are possible: Your vice-president of marketing is always on the road and won't answer your questions.The CEO, who said he would be interested in and available for interviews, is a no-show.The product manager who requested a news release takes weeks, not days, to get back to you with copy approval.
Magazines struggle to cross the digital divide Print publishers have a long, love-hate relationship with electronic media, dating back to the dawn of the internet. Websites freed up content in ways that magazine and newspaper publishers either didn't know how to address or just didn't address -- that is, until ad revenue and subscriptions started to fall precipitously. But tablets held great promise to change that, writes Jason Pontin, editor in chief of Technology Review, the tech-focused monthly magazine published by the Massachusetts Institute of Technology (MIT), because applications could serve up content designed in a way that mimics print, while adding new features. No longer would publishers be bound by the structure and limitations of HTML and browsers.
Book Trailer Video services Cost: $799 Marketing-savvy authors are well aware that success in the market is directly related to their ability to create awareness for their book and build demand. A new weapon in authors’ marketing arsenal is the use of video to promote books. Let readers get an amazing introduction and preview by presenting them the opportunity to see and hear a video book trailer. ReTweet: The Editor versus the Labour MP It began with the Guardian's editor, Alan Rusbridger, linking to a Daily Mail story on Twitter. The Daily Mail's Stephen Glover accused the Guardian and the BBC of co-ordinating an attack on Gordon Brown and the Labour government. Rusbridger said on Twitter: Daily Mail obsessed with idea of Guardian 'putsch' (in collusion with BBC?).
Public Relations - Talk to Me: 10 Tips for Translating PR Results Into the Language of Business As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations (PR) professionals struggle with expressing results in a way that allows senior executives to easily recognize the impact that PR has on the success of the business. Having explored the perceptions and attitudes of PR professionals and senior executives toward the impact of PR on business success, I've compiled a list of best-practices for translating intangible PR results into demonstrable success, and reporting PR measurement to business execs. Email and web use 'to be monitored' under new laws 1 April 2012Last updated at 09:24 ET Senior Conservative backbencher David Davis criticised the plans The government will be able to monitor the calls, emails, texts and website visits of everyone in the UK under new legislation set to be announced soon.
5 Ways to Go From Blogger to Published Book Author Do you blog? Are you thinking of publishing a book? Eighty-one percent of the US population says they want to write a book. Not surprisingly, only about two percent ever actually do it. Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so .
Can editors and reporters crack TechCrunch s real-time conundrum? One issue repeatedly crept into a roundtable discussion when FriendFeed, Google and other high-profile web companies met at Techcrunch’s Real-Time Stream Crunchup last week. Beneath all the tech talk, it appears that the recurring issue was the very same thing that journalists have solved on a daily basis: parsing a deluge of raw information to make it useful for public consumption. Information now arrives — and is instantly published — through various real-time streaming platforms like Twitter. Local Tweets: 9 Ways to Find Twitter Users in Your Town The Twittering Towns series is supported by the Comcast Town Design Showdown. Thousands of people created and submitted their apartments, and the judges have narrowed it down to four finalists. They're all vying for the opportunity to win a prize worth up to $30,000, including a room remodel, 40-inch Sony Bravia® HDTV, a Sony VAIO® AW laptop and a Philips digital phone.
Customer Relationships - The ROI of Real-Time Marketing and PR In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. The Internet has fundamentally changed the pace of business, compressing time and rewarding speed. Real-time means news breaks over minutes, not days. It means ideas percolate and then suddenly and unpredictably go viral to a global audience.
Listorious is one of the best tools to find people to follow. Unlike wefollow, you can follow people from within the application, which saves quite a few clicks. by hdkeulenaer Nov 25