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How to Change the World

How to Change the World
Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur. APE explains how to publish a book by breaking the process down into three stages: Author explains how to write a book. Publisher explains how to produce both ebooks and printed books.Entrepreneur explains how to market and sell your book with an emphasis on social media. You can order APE here:

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Mondelez, Kraft's New Name, Elicits Jokes From All Corners - The Huffington Post The sarcasm was palpable in the one-word headline that appeared in The New York Post on the day after Kraft Foods revealed that it planned to name its new global snack business "Mondelez," an interpretation of a mash-up of the Latin words for "world" and "delicious." But that wasn't the only dig. One blogger teased that she would've been "stifling giggles" if she'd been in meetings to determine the name. A Forbes contributor suggested a trick for remembering how to say it: "Just think Bush Administration Secretary of State. You know, Mon-de-leza Rice." Business Plan Template - There are many ways to approach writing a business plan, and some are better than others. Can you find a completed business plan that matches your business, change the names, and call that your own? Or is a business plan template a better idea?

Seth\'s Blog We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong. We are easily distracted, and even more easily conned. Every time we assume that people are profit-seeking, independent, rational actors, we've made a mistake. Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers. In case you are not familiar with the importance of Product/Market fit, Marc Andreessen has a great blog post on this topic: The Pmarca Guide to Startups, part 4: The only thing that matters.

This $10K Chinese car comes equipped with remote control — seriously Google may have a self-driving car in the lab. But Chinese automotive company BYD has a car you can buy today … with an actual, real, operational remote control. The BYD Su Rui is an ordinary-looking 5-seat sedan with 154 horsepower and 36 miles to the gallon. But it comes standard with very un-ordinary remote control technology that allows owners to park the car in tight spots, call the car over to pick them up in case of inclement weather, or show off for their friends — all at the sedate pace of 1.2 miles per hour.

A Standard Business Plan Outline To make the best impression on banks and investors, your business plan should be presented in the standard business plan format. Your business plan should be what a banker or venture capitalist expects to see, presented in the order they expect to see it in. Following a standard business plan outline will keep you on track, and save you from botching your best chance at getting your business funded. Build your plan, then organize it. I don’t recommend developing the plan in the same order you present it as a finished document. For example, although the executive summary obviously comes as the first section of a business plan, I recommend writing it after everything else is done, so you know exactly what appears in the rest of your business plan.

Don Dodge on The Next Big Thing Indoor Location and Positioning will be huge! Apple recently acquired WifiSlam for its indoor mapping and positioning technology. Why? Because we spend most of our time indoors, working, shopping, eating, at the mall, at the office, on campus, etc. Absolut Unique Raises the Bar With Four Million One-of-a-Kind Bottles brand and bottle Posted by Shirley Brady on September 3, 2012 04:25 PM Absolut vodka is famed for collaborating with artists such as Keith Haring on unique limited-edition bottles. Now it's making every bottle a unique limited edition, in a global campaign that's shipping nearly four million individually designed bottles, each one as and unique as a proverbial snowflake by combining 38 bright colors and 51 abstract patterns. According to the press release for the Absolut Unique campaign (tagline: "One of a kind. Millions of expressions"), its production team of robot artists were programmed with algorithms to ensure that no two bottles are alike: "To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process."

Business Consulting Sample Business Plan - Executive Summary Growth Management and Strategies (GMS) is an ambitious innovative new company that is attempting to turn the small business consulting business on its head. With an experienced consultant at the helm as President, GMS intends to grow at more than 50% per year through solid customer service, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company and the sales process. The goal for this plan is financial: GMS needs a Small Business Adminstration (SBA) loan, and this document is one step in the process. It is also a road map for the company. The document gives all present and future employees, as well as the owner a sense of purpose that may exist without the business plan, but becomes more relevant after the business plan is written, reviewed, shared, and edited by all.

The Long Tail Sun, 08 Nov 2009 00:46:19 “Priced and Unpriced Online Markets" by Harvard Business School professor Benjamin Edelman. Discusses tradeoffs in market such as email, IP addresses, search and dial-up Internet. Kraft Readies "Global Snacking Powerhouse" with Mondelez Spin-Off chew on this Posted by Mark J. Miller on September 7, 2012 02:31 PM Time to hide the children and batten down the hatches. Kraft Foods is “ready to unleash a global snacking powerhouse,” chairman and CEO Irene Rosenfeld told investors and analysts in the company's presentation at the Barclays Back to School conference in Boston on Thursday. The snacks behemoth will officially launch the Mondelez brand for the global marketplace on Oct. 3 and is hoping that consumers in China, India, and Brazil start chowing down more and more on such products as Oreo cookies (a $2 billion brand thanks to glocal versions in China), Cadbury chocolates, and Trident gum.

Web Strategy by Jeremiah Owyang By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. The Startup Toolkit Blog - Tools and guidance for confused founders In my first company, I tried to act extroverted, because I thought that’s what good leaders did. It was exhausting and counter-productive. I’ve found a more comfortable way of working and wanted to share a few thoughts and resources that have been helpful to me.

Microsoft Asks Consumers to Compare Bing to Google Via a Pepsi Challenge Microsoft is trying a new marketing gambit to get consumers to use its Bing search engine: A blind taste test. The campaign, called Bing It On, asks users to compare any five search results for Bing and Google side-by-side without knowing which is which, and pick out the results that are the most relevant. Users can do this using and then find out whether they really prefer Google or Bing. It's basically the online equivalent of the Pepsi Challenge. The Bing It On campaign comes on the heels of an independent study of nearly 1,000 Internet users commissioned by Microsoft, which found that people prefer Bing's search results to Google's two-to-one in blind comparison tests.

To tell you the truth, I don't recognize it. Under consideration for removal -- thx for the feedback. by trustcircle Dec 20

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