The iPhone Is Nice, but Could This Blocky, Utopian Rival Be the Best Phone in the World? The New York Times Has First Ad Unit to Feature Live Times Conference. The New York Times has notched a number of advertising firsts lately in its ongoing effort to make marketing messages more engaging, and today it’s unwrapping another one.
Bank of America is running a takeover unit at the top of the NYTimes.com homepage that when clicked, will activate a Webcast of the Times’ Schools for Tomorrow education conference. It’s the first time an advertiser has hosted a live Webcast of a Times conference within an ad unit. The ad unit is expected to carry the entire all-day conference, which was scheduled to kick off at 7:45 a.m. Ad of the Day: Volkswagen Breaks Out No. 2 Pencil for Great Homage to A-ha's 'Take on Me' Absolut Hopes to Inspire Fans with Creative New Campaign. For decades, Absolut’s ad campaigns have been all about transformations, turning the iconic bottle into an Adirondack chair, a tiara, and a funky Southwestern piece of art, among a slew of other things.
But the brand’s newest ad campaign isn’t about how its bottle can be transformed, but how art can help Millennials transform not just themselves but also the world around them. 12 mini produits OFFERTS ! Quantités limitées. (1) Dès 60€ d’achat, livraison Colissimo offerte en France Métropolitaine, en Corse et à Monaco ou livraison en Point Relais offerte en France Métropolitaine et en Corse (2) Offre valable jusqu'au 24 septembre 2013 dès 80€ d’achat réalisés en une seule fois sur www.sephora.fr en saisissant le code TENTATION. Dans la limite des stocks disponibles. Non cumulable avec toute autre remise ou promotion. Produits offerts non échangeables. Le Service Clients est accessible du lundi au samedi, de 9h à 20h au 0 892 70 70 70 (0,34€ /mn). Sephora - SA au capital de 78 256 500 € - RCS Nanterre B 393 712 286- 65, avenue Edouard Vaillant, 92100 Boulogne Billancourt Conformément à la loi Informatiques et Libertés du 6 janvier 1978, vous bénéficiez d’un droit d’accès, de rectification et de suppression des données personnelles qui vous concernent.
Si vous ne souhaitez plus recevoir d’emails de la part de Sephora, vous pouvez vous désabonner. 'Star Trek' Teleportation Prank Confuses Mall Shoppers. Silly Bandz Who? The Latest Rubber Bracelet Craze is Courtesy of Rainbow Loom. Doritos 'Crash the Super Bowl' Campaign Goes Global with $1 Million Prize. Frito-Lay loves the response its "Crash the Super Bowl" crowdsourced ads get for Doritos when they run during the Big Game every year, but the brand isn't resting on its laurels.
For Super Bowl XLVIII on February 2, the PepsiCo snack house is expanding the program in two important ways. In its eighth year of the highly successful "Crash" campaign, Frito-Lay plans to open the contest to would-be commercial creators from around the world, all 46 national markets where the 70 varieties of Doritos are sold, eliminating its previous restriction to the United States. Since it began in 2007, the annual contest has invited only American consumers to create and submit 30-second homemade ads celebrating their love of Doritos. All the News You Can Drink: Dom's New Balloon-Inspired Bottle, Hello Kitty Beer and more.
Jeff Koons Teams with Dom Perignon on New Bottle It’ll cost you millions to get an original piece of art by Jeff Koons, but a Koons-designed bottle of Dom Perignon will only set you back $20,000.
The company turned to the artist two years ago to create a new bottle design, along with gift boxes and a bottle holder. Koons eventually turned out a design inspired by his famous Balloon Venus sculpture, according to the New York Observer. “Its color is deep, with light amber and copper tints,” the brand said in a statement, according to HauteLiving.com. Zen and the Art of Branding: The New ROI for Silicon Valley. With all the innovation being cranked out of Silicon Valley's top companies like Google and Facebook, employees and executives may be in dire need of a dose of zen.
In response, a handful of forward-thinking tech brands are going beyond lunchtime yoga classes. An 87-year-old Vietnamese Zen Buddhist monk, Thich Nhat Hanh, will spend a day next month at Google’s main campus in California, sharing his teachings on compassion as part of a current tour to meet with more than 20 CEOs of major US-based technology companies in Silicon Valley. "Our society needs a collective awakening in order to save ourselves from the crisis we are in,” said Thay, as the Nobel Peace Prize-nominated spiritual guru is known by his hundreds of thousands of followers worldwide.
Apple Loves Being the Underdog [SUNDAY COMIC] L.K.Bennett. TrendSource to begin RCE blog series. Silly Bandz Who? The Latest Rubber Bracelet Craze is Courtesy of Rainbow Loom. Tagline Guru. Taglines Are Bygone Marketing Relics. The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.