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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark. The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant. To tell the truth, this problem is not new. What is Content Curation? This is especially needed in the Internet era. How to do Content Curation: The Tools Zite Flipboard

http://moz.com/blog/content-curation-guide-for-seo

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The 5 Models Of Content Curation Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Creating a Content Curation System and Increasing Social Media Productivity One of the most common questions we hear from prospects and clients is: How can you be effective with social media marketing while preventing it from being a major time sink? To be honest, this is a daily challenge even for us. The fact of the matter is social media marketing is very labor intensive and difficult to scale. Content Curation: The Ultimate Guide 33inShare Content curation is a hot topic of discussion in marketing circles these days. One of the biggest problems businesses face when they try to pursue content marketing is finding the time to actually produce the content. But when you curate content, you don’t really have to produce anything. Sort of…

7 Tips To Help You Focus In Age of Distraction: Are You Content Fried! Mindmap by Jane Genovese This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. Using Curation to Create the Perfect Content Marketing Mix [INFOGRAPHIC] “There’s much more to content curation for marketers than simply aggregating and amassing content. Marketers can add value by analyzing and re-purposing each piece of information,” says Neil Bhapkar, Director of Marketing at Uberflip. “Content curation can enable marketers to re-channel relevant content to spark engagement and awareness with customers and prospects.” Digital Publishing: Curation vs Collection vs Experience Content curation can be a powerful way to serve those in your market, and establish a unique brand position that differentiates you from your competitors. Today, I want to explore that challenges of curation, and compare how it differs from merely ‘collecting.’ (Note: by curation, I mean to care for, and carefully select which content is shared, with the idea that removing something can sometimes make a collection even stronger.) Curation has been a big buzz word in online publishing for a long time now.

6 Facts About Content Curation and SEO You May Not Know If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Following are 6 facts about content curation and SEO you may not know – but that you really should if you’re going to use content curation as part of your own content strategy.

Content Curators Are The New Superheros Of The Web Yesterday, the ever-churning machine that is the Internet pumped out more unfiltered digital data. Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that's not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pintrest. The volume of information being created is growing faster than your software is able to sort it out. As a result, you're often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby.

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. It’s the foundation of blogging and social media. But it’s also the subject of much legal debate, particularly among the news organizations whose material is often what’s being gathered and presented. Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they haven’t, and where the (many) grey areas still remain. This should be required reading for anyone interested in where aggregation and linking are headed. You can get the full version of the paper (with footnotes) here; I’ve added some links for context.

The 5 Laws Of Content Curation The laws of content curation, should you break them and pay the fine or should you stay legal? Let’s breakdown these really good series of laws on content curation from Steven Rosenbaum: The First Law: People don’t want more content, they want less. We’re overwhelmed in raw, unfiltered, context-free data.

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