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Curating Information as Content Strategy

Curating Information as Content Strategy
Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else. Online, it's easier to see all of the different outputs of an organization side by side -- and to notice whether they connect the dots, or if they seem to come from separate businesses. It is more attractive to buy from a business that has its act together. Why content is important On the Web, people trade attention for good, useful content. There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. Some organizations are affected by the sprawling issue when it comes to content. Content and community Related:  Curation: The Next Big Thing?

Curation in the Age of Abundance “A curator is an information chemist. He or she mix atoms together in a way to build an info-molecule. Then adds value to that molecule.” – Scoble One of some buzzwords from SXSWEDU 2012 is “educators as curators”. With lots of Web2.0 curation tools available, what does it mean to be a curator? What’s the difference between an aggregator and a curator ? In this age of information abundance, curation is to leaverage this abundance effectively, we think there are many purposes of curation, here are some situations: - collecting relevant resources or tools for later use, from infinite abundance (sometimes you can’t find a link anymore after leaving it) - organizing texts and resources for learning, educational courses offering is the typical case, while well-crafted curation led by teachers could be valuable, but without having students becoming part of the curating process, the most important part is missed Besides of giving credits to discovery, this means can bring more benefits for us.

The Information Overload Paradox Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now. Just for a second. Imagine that it’s the 1950s. Now, fast forward to the late 1990′s. So, what do I think has happened? The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. Now look at the blue line (the information available). That means we need to define our roles in this ever-growing world of content creation. The Opportunity So, where’s the opportunity? However, in order to be successful at this, your brand must be perceived as a completely objective brand in the marketplace. The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. Note: I can’t remember where I first saw this concept.

A Marketer’s Guide to Content Curation There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. Applying Curation to Our Problems As marketers, how do we solve these two problems? Curation has become a fixture for many successful news blogs on the web today. Examples of Curation Some of the most popular posts on this blog have been from curated content. 3 Rules for Great Curation 1. 2. 3. Integrating Curation Into the Content Mix Curation has many applications. How do you use curation for your inbound marketing efforts? Photo Credit: joyosity

LeWeb 2010 on Plancast The Psychological Principle Behind Marketing Success In a Networked World | Jeff Sexton Writes Eight years after it was first pub­lished, Steven Pressfield’s The War of Art has sold sig­nif­i­cantly more copies this year than any year fol­low­ing its ini­tial release. In indus­try where writ­ers expect to lose money on their non-fiction books and to have their titles all but lan­guish after the ini­tial pub­lish­ing push, this rep­re­sents am incred­i­ble suc­cess story – one accom­plished with­out a tra­di­tional mar­ket­ing push, or a plug by Oprah (though it darn well deserves it, if you hap­pen to be read­ing Ms. Win­frey), or even a re-release from the publisher. How did Steve do it? A few rea­sons come to mind, some more salient than others: 1) The book has proved itself a mod­ern clas­sic for its intended audi­ence of writ­ers and reg­u­larly makes appear­ances in Top 10 lists of books for writ­ers. 3) Steve has given away lots of new con­tent writ­ten in the same spirit of and along the same lines as the book. OK, so the list hardly sur­prises, right? Ter­ri­tory vs. 1. 2.

Curation - The Third Web Frontier Posted by Guest Writer - January 8, 2011 Here is a guest article by Partice Lamothe - CEO of Pearltrees (Pearltrees is a consulting client of SVW.) This is a lightly edited version of "La troisième frontière du Web" that appeared in the magazine OWNI - Digital Journalism - March 2010. The article argues that the founding pricinciples of the Internet are only now being implemented and that the next frontier is in organizing, or curating, the Internet. By Patrice Lamothe Everyone realizes that the web is entering a new phase in its development. One indication of this transition is the proliferation of attempts to explain the changes that are occurring. Although these explanations are both pertinent and intriguing, none of them offers an analytical matrix for assessing the developments that are now underway. The "real time web," for example, is one of the clearest and most influential trends right now. In contrast, other explanations are far too broad to serve any useful purpose.

Business Application and Trends Real-Time News Curation: Part 7 - Business Opportunities 1. Where Is The Money 2. 3. 4. 5. 1) Where Is The Money? "So here's a prediction. News channels in the near future will have no reason, incentive or advantage in trying to replicate what they do now: giving coverage to a handful of topics and stories out of the whole spectrum of news out there. The very goal of trying to satisfy the greatest number of readers while keeping an often undisclosed political and business agenda will give enormous competitive advantage to new independent content sources which have built their following on deep trust, full disclosure and opinionated dedication to a very specific topic, issue. As demand for quality, topic-specific news and information becomes the real of every individual and not just of those operating in the stock market, a universe of opportunities for monetizing high-quality and high-value topic-specific information will likely appear. 4) Business Applications: The News

Curation Nation book Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme. Photo credit: Luna Vandoorne Vallejo In other words, a content curator is someone "who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online". The most important component of this job is the word "continually." This is how marketing expert Rohit Bhargava defines what he thinks is one of the key emerging online editorial roles of the future. But don't take my word for it. Intro by Robin Good by Rohit Bhargava About Rohit Bhargava

Doing an Interview? Read This! If you're going to do an interview, you'll have a better opportunity to get your message out if you provide the person interviewing you with two things... 1. A list of "sample questions" to ask. Yeah, I know that's not your job, but make it your job and you'll have a much better interview experience. You'll get questions you want to be asked, questions you know the answer for, and questions that have answers that will help you further your career. Not doing this may get you a "boxers or briefs" interview, full of stupid questions, which will annoy you, won't get the fans the info they care about, and bascially be a huge waste of your time. 2. You have a certain way you want to introduced or written about, so let people know. Here is an example of a "bullet sheet" I got from Warner Brothers recording artist and hit songwriter Jason Reeves... And here are the show notes from the episode of Music Business Radio I did with him... Notice any similarities?

Social curation finds an audience: Pearltrees reaches 10M pageviews With its slick visual interface for bookmarking content, Pearltrees is unique enough that I’ve been both impressed and slightly skeptical that a mass audience will actually use it. But it looks like the site has found plenty of users. The French startup just announced that it crossed two big milestones in March: It has more than 100,000 users curating links, and it received more than 10 million pageviews. When you share links on Pearltrees, they show up as little circles called Pearls. Pearltrees launched in December 2009, and it recently enhanced the social aspect with a new teams feature that lets groups of people create Pearltrees collaboratively. Pearltrees has raised 3.8 million euros in funding.

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