The Information Overload Paradox Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now. Just for a second. Imagine that it’s the 1950s. Now, fast forward to the late 1990′s. So, what do I think has happened? The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. Now look at the blue line (the information available). That means we need to define our roles in this ever-growing world of content creation. The Opportunity So, where’s the opportunity? However, in order to be successful at this, your brand must be perceived as a completely objective brand in the marketplace. The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. Note: I can’t remember where I first saw this concept.
A Marketer’s Guide to Content Curation There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. Applying Curation to Our Problems As marketers, how do we solve these two problems? Curation has become a fixture for many successful news blogs on the web today. Examples of Curation Some of the most popular posts on this blog have been from curated content. 3 Rules for Great Curation 1. 2. 3. Integrating Curation Into the Content Mix Curation has many applications. How do you use curation for your inbound marketing efforts? Photo Credit: joyosity
The Psychological Principle Behind Marketing Success In a Networked World | Jeff Sexton Writes Eight years after it was first published, Steven Pressfield’s The War of Art has sold significantly more copies this year than any year following its initial release. In industry where writers expect to lose money on their non-fiction books and to have their titles all but languish after the initial publishing push, this represents am incredible success story – one accomplished without a traditional marketing push, or a plug by Oprah (though it darn well deserves it, if you happen to be reading Ms. Winfrey), or even a re-release from the publisher. How did Steve do it? A few reasons come to mind, some more salient than others: 1) The book has proved itself a modern classic for its intended audience of writers and regularly makes appearances in Top 10 lists of books for writers. 3) Steve has given away lots of new content written in the same spirit of and along the same lines as the book. OK, so the list hardly surprises, right? Territory vs. 1. 2.
Bridging the Content Gap I'm a writer. I enjoy the creation process through this medium, even though -- and you probably wouldn't know -- posts just don't come out of me fully formed. I spend considerable time reviewing what I compose, researching information for it, and asking myself the "why" question. Because being consistent and useful at the same time is a balancing act of output and outcomes. One is information you share, the other is feedback you receive -- to varying degrees of articulate and helpful. Both are affected by motivation. A strategy helps you get motivated to make a plan, and stay motivated to execute it. You should have a blog is not a strategy What happens when everyone is getting the advice they should have blogs and online outposts stuffed with keywords? By the way, you have no idea how many people have Google Alerts on "link building". You should be ashamed of yourself if that's the advice you provide. Just because it's free, it doesn't mean it's for you How do you bridge the content gap?
Business Application and Trends Real-Time News Curation: Part 7 - Business Opportunities 1. Where Is The Money 2. 3. 4. 5. 1) Where Is The Money? "So here's a prediction. News channels in the near future will have no reason, incentive or advantage in trying to replicate what they do now: giving coverage to a handful of topics and stories out of the whole spectrum of news out there. The very goal of trying to satisfy the greatest number of readers while keeping an often undisclosed political and business agenda will give enormous competitive advantage to new independent content sources which have built their following on deep trust, full disclosure and opinionated dedication to a very specific topic, issue. As demand for quality, topic-specific news and information becomes the real of every individual and not just of those operating in the stock market, a universe of opportunities for monetizing high-quality and high-value topic-specific information will likely appear. 4) Business Applications: The News
Curation Nation book Doing an Interview? Read This! If you're going to do an interview, you'll have a better opportunity to get your message out if you provide the person interviewing you with two things... 1. A list of "sample questions" to ask. Yeah, I know that's not your job, but make it your job and you'll have a much better interview experience. You'll get questions you want to be asked, questions you know the answer for, and questions that have answers that will help you further your career. Not doing this may get you a "boxers or briefs" interview, full of stupid questions, which will annoy you, won't get the fans the info they care about, and bascially be a huge waste of your time. 2. You have a certain way you want to introduced or written about, so let people know. Here is an example of a "bullet sheet" I got from Warner Brothers recording artist and hit songwriter Jason Reeves... And here are the show notes from the episode of Music Business Radio I did with him... Notice any similarities?
Blog posts wield more influence over time - Blogs & Content Getting a mention on a major online news site is a boon, there is little doubt about that, but research from Stanford University suggests blogs have more influence in the long run. The study, reported on by the NY Times, found that content from news agencies "tended to spike and gain the most attention immediately" whereas news picked up and covered by bloggers "often experienced several peaks or rebounds in popularity as time wore on". The reason for the longevity of news picked up by bloggers is simple - they usually have a targeted audience. While their readerships may not be as large as mainstream publications, those audiences are generally more engaged and more likely to spend time discussing an article. Traffic from news covered in mainstream publications starts with a bang but, out of the millions of people who might read the article, the majority won't be the right fit and traffic levels tend to fall off rapidly. Tags: bloggers, blogs, news inShare
Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator * Update: I have a much lengthier updated post that incorporates the material below: Content Curation: Copyright, Ethics, & Fair Use Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations. From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below. You can read the full article for the legal justifications for abiding by these practices. 1. Marketing reason: The more you link to third parties, the more likely they are to link back to you – which ultimately improves your SEO. 2. Marketing reason: A good content curator is selective an only links to the most relevant content on a specific topic or issue. 3. 4. 5. *Disclaimer: I am not a lawyer.
Tweet First, Verify Later? Real-time web, Social Media Curation and Verification « nicoblog maggio 5, 2011 alle 1:28 pm | Pubblicato su Il nuovo mondo | 11 commenti Here it is the research project I’ve worked on during my fellowship at the Reuters Institute for the Study of Journalism in Oxford Download PDF Summary by RISJ Nicola Bruno, an Italian journalist specialising in digital media and technology and its effect on journalism, has written a fascinating research paper on how mainstream media used social media in the aftermath of the Haiti earthquake in January 2010. In his study entitled, ‘Tweet first , verify later? How is the Twitter effect changing the coverage of crisis events around the world? Nicola focuses his attention on the online coverage of the Haiti Earthquake in three mainstream online media outlets: bbc.com, Guardian.co.uk, and cnn.com. Mi piace: Mi piace Caricamento...
Writing - Five Ways to Gain Attention the 'Write' Way Imagine this headline in an ad for a low-cost mobile phone targeted at low-income consumers: "65000-color display will make your life as colorful as a rainbow and new sound technology will ensure clear sound." Does it work? Or, consider this: a software product requirement document for adding new features reads, in part, "The users should be able to collaborate while using the product." Unfortunately, the answer to both questions is No. Now, imagine this headline in the case of the first example: "Cool colors, clear calls!" Marketing, in simple terms, is communication about and among business, product, customer, and customer service. For software product companies, identifying client requirements or innovative features through market research (and providing them to the software development team in a neat, clean, and concise manner) is a good start to developing a usable software product. Now imagine the power of effective writing in such an important business function. 1. 2. 3. 4. 5.