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Curating Information as Content Strategy

Curating Information as Content Strategy
Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else. Online, it's easier to see all of the different outputs of an organization side by side -- and to notice whether they connect the dots, or if they seem to come from separate businesses. It is more attractive to buy from a business that has its act together. You find out through search. Why content is important On the Web, people trade attention for good, useful content. There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. Some organizations are affected by the sprawling issue when it comes to content. Content and community

http://www.conversationagent.com/2010/10/curating-information-as-content-strategy.html

Related:  Curation: The Next Big Thing?

Curation in the Age of Abundance “A curator is an information chemist. He or she mix atoms together in a way to build an info-molecule. Then adds value to that molecule.” – Scoble One of some buzzwords from SXSWEDU 2012 is “educators as curators”. With lots of Web2.0 curation tools available, what does it mean to be a curator? The Information Overload Paradox Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now. Just for a second. Curation - The Third Web Frontier Posted by Guest Writer - January 8, 2011 Here is a guest article by Partice Lamothe - CEO of Pearltrees (Pearltrees is a consulting client of SVW.) This is a lightly edited version of "La troisième frontière du Web" that appeared in the magazine OWNI - Digital Journalism - March 2010. The article argues that the founding pricinciples of the Internet are only now being implemented and that the next frontier is in organizing, or curating, the Internet.

Business Application and Trends Real-Time News Curation: Part 7 - Business Opportunities 1. Where Is The Money 2. Key Business Drivers 3. Social curation finds an audience: Pearltrees reaches 10M pageviews With its slick visual interface for bookmarking content, Pearltrees is unique enough that I’ve been both impressed and slightly skeptical that a mass audience will actually use it. But it looks like the site has found plenty of users. The French startup just announced that it crossed two big milestones in March: It has more than 100,000 users curating links, and it received more than 10 million pageviews. Not only does that show the concept is resonating, but it also suggests Pearltrees could reach the scale where it can build a real business around advertising or by offering premium accounts for publishers. When you share links on Pearltrees, they show up as little circles called Pearls. (The site can also automatically add links that you share on Twitter.)

Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator * Update: I have a much lengthier updated post that incorporates the material below: Content Curation: Copyright, Ethics, & Fair Use Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations. From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below.

La troisième frontière du Web Chacun sent que le Web entre aujourd’hui dans une nouvelle phase de son développement. Les tentatives de synthèse fleurissent, mais ne semblent pas suffire à rendre compte des évolutions en cours. Peut-être sont-elles encore trop vagues?

A Marketer’s Guide to Content Curation There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. Welcome to the Age of Curation Forrester Research analyst Sarah Rotman Epps coined a phrase Friday for something many have been talking about since Apple launched the iPad about six weeks ago. “Curated computing” refers to the way Apple staff examines each piece of software written for iPhone OS devices before allowing it into (or blocking it from) the App Store. Epps is almost certainly not among the first 10,000 people on the planet to observe that the iPhone OS does not allow users to install whatever programs they wish, unless the devices are jailbroken.

Simplifying or Adding to our Social Media Overload? Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype? We take a detailed look at the top three social news curation tools to see whether they truly organize the news coming from our social networks, or just add another layer of logins, confused layouts, and information-overload to our social networking experience. 10 Use Cases for Content Curation in Mktg Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the twelve ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to” site for information on an issue important to their customers.

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