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What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing
Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell? Photo credit: theprint Let me clarify a few key points: 1. 2. 3. 4. For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Highly specific news and content channels, curated by passionate and competent editors will gradually become the new reference and models for curation work. Here's is my official checklist, to identify value-creation curation, from everything else. Why Curation?

Content Curation Strategies for Corporate Learning « Media1derLand Welcome to the legacy Media1derland blog site. Please visit our new site for the latest on performance improvement for today’s workplace. In my previous blog post, Your New Role: Learning Content Curator, I underscored the need for corporate learning professionals to begin to let go of content creation and start nurturing a content curation mindset. According to global marketing strategy guru Rohit Bhargava, a Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. By donning the content curator hat on top of a strong foundation in instructional design and performance consulting, we open doors to a new incarnation of interactive online learning. You’re Probably Already Curating Content If you actively use social media, you have likely already participated in content curation. If you have ever developed learning content, you are wired for content curation. Like this: Like Loading...

The Future of Social Media: 38 Experts Share Their Predictions For 2012 What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future. I predict that 2012 will be the year that marketers begin to look beyond the buzzword that is “social media” and focus on what truly matters – building engaging communities. Twitter, Facebook, Google+, etc. are great channels/tools for communicating and pushing out content but without a focus on fostering a sense of community, your efforts will ultimately fall flat. But you don’t have to take my word for it. The beauty of predictions is that everyone has their own. 1. The integration of a credible and relevant social media presence will finally be viewed as strategy, rather than tactic. 2. Engagement is going to be a key performance indicator and main focus point with so many platforms that users can “belong to.” Transparency will become more of a theme. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

Don’t be a robot!Scoop This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being. It completes nicely what Robin Good also expressed previously on this topic on his blog to specify what good curators did. And which I published under the “Curating the Curators” title. For us at, we take the democratization of curation as an opportunity: can anybody be a curator?

iMedia 25 - 2011 East Coast Agencies to Watch The most captivating stories are usually told around campfires, so with a name like Campfire, expectations are naturally high. Thankfully, the folks at this agency really know what they're talking about, and -- even better -- they're willing to share their insights to help lead digital forward. Here's a clip of Mike Monello, co-founder and executive creative director at Campfire, speaking at length about transmedia story telling: Babies, Buns And Buzzers: What 100 years of experiential entertainment can teach us about transmedia storytelling from Campfire on Vimeo. Of course, it's not just about lecturing at Campfire. Verizon My Home 2.0 Case Study from Campfire on Vimeo. Campfire is located in New York, but its stories exist everywhere.

Herramientas para crear y organizar contenido en Redes Sociales Crear contenido para redes sociales, moderar comunidades y analizar resultados puede ser un camino cuesta arriba si no se utilizan las herramientas apropiadas. Tener una mochila con todo lo necesario para la gestión te permitirá viajar de red social en red social sin perderte en el camino. En este capítulo podrás encontrar una recopilación de herramientas básicas que permiten a un Community Manager realizar su trabajo diario de forma optimizada y poder realizar seguimientos de los objetivos trazados. Calendario La organización en tu trabajo es clave y por eso necesitarás un calendario. Piensa topics diarios para las diferentes redes sociales y aplicarlos de forma semanal, así los lunes, martes, y resto de la semana la marca puede compartir diferente información con sus seguidores. ¿Cuál? Google Calendar: Permite compartir eventos o suscribirte a calendarios de otras personas. Lector de Feed ¿Qué es de un Community sin su fuente de información o inspiración? Ahorrar tiempo ¡Mucho tiempo!

Welcome To The New Age Of Curation I’m guessing that a lot of you think that now – right now – is a golden age of creation. And in many ways, it is. It’s never been a better time to make art of all kinds, from video games – my own art of choice – through books to filmed entertainment and beyond. Sure, the massive media disintermediation spawned by the Internet has spawned a golden age for creators, at least for touching audiences directly. But finding great, sometimes underappreciated art is the thing we consumers need the most help on right now – especially because there’s so much of it out there, and so much of it that can be easily accessed. That’s why, in many ways, this is the ‘Age Of Curation’, not the age of creation. 1. 2. 3. Get down too deep, and you’ve no idea what’s going on across the entire medium. 5. Some form of this filtration has been in shape for decades, largely in print form, of course.

The 5 types of stories that make good Storifys While covering Occupy Wall Street, many news sites have used Storify to capture on-the-ground reports from journalists and protesters. Storify, they say, gives them a way to help their audience make sense of the stream of information flowing out of social networks. The social news curation tool also helped news sites thwart last week’s media blackout. Storify CEO and Co-founder Burt Herman said there’s been a surge in the number of people using Storify to capture the protests. Social movements Several news sites have used Storify to enhance their coverage of Occupy Wall Street and the Arab Spring. About two-thirds of the Storifys that Mother Jones has created have been about Occupy Wall Street. “I almost think of Twitter as Josh’s notebook,” Tasneem Raja, Mother Jones’ digital/interactive editor, said in a phone interview. The Occupy Wall Street Storifys that have worked well are the ones that offer context for readers, Herman said. Breaking news Internet humor, memes Weather

Infographic Reveals The Best Times To Post To Twitter & Facebook What is the best time to share content on social networks for maximum exposure? Should you post first thing in the morning? During lunch? At the end of the workday when people are getting ready to head home? And how do you account for the fact that you may have potential customers living in different time zones? A new infographic from KISSmetrics answers these questions and more with a new infographic called ‘The Science of Social Timing.’ Here are a few key takeaways from the Science of Social Timing infographic: The best time to tweet is 5PM ET1 to 4 tweets per hour is idealThe best days to tweet are midweek and on the weekendsThe best day to share on Facebook is SaturdayThe best time to share on Facebook is Noon ET Check out the full infographic below and let us know what you think! Megan O’Neill is the resident web video enthusiast here at Social Times.

What is Content Curation Content Curation, in simple terms, is to discover, gather and present web content based on their specific subject matter. The concept is age old – we are prone to collect and catalogue the best of human inventions and have looked at those as the right sources of knowledge to solve our needs. Content Curation has become essential in the age of Internet. In fact, it has every potential to bring more order and utility to the social web. In addition, it will add voice as well as point of view to businesses, connecting them with customers. This, in turn, will create a communication channel based on valued content instead of marketing messages created by brands. Content Curation is classified into five categories: Aggregation – This practice involves curating the most relevant content into one single location. A large number of tools and sites provide content curation service. Coming back to Content Curation, there are several sites and tools to help you in the process.

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