The Future of Social Media: 38 Experts Share Their Predictions For 2012 What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future. I predict that 2012 will be the year that marketers begin to look beyond the buzzword that is “social media” and focus on what truly matters – building engaging communities. Twitter, Facebook, Google+, etc. are great channels/tools for communicating and pushing out content but without a focus on fostering a sense of community, your efforts will ultimately fall flat. But you don’t have to take my word for it. The beauty of predictions is that everyone has their own. 1. The integration of a credible and relevant social media presence will finally be viewed as strategy, rather than tactic. 2. Engagement is going to be a key performance indicator and main focus point with so many platforms that users can “belong to.” Transparency will become more of a theme. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
iMedia 25 - 2011 East Coast Agencies to Watch The most captivating stories are usually told around campfires, so with a name like Campfire, expectations are naturally high. Thankfully, the folks at this agency really know what they're talking about, and -- even better -- they're willing to share their insights to help lead digital forward. Here's a clip of Mike Monello, co-founder and executive creative director at Campfire, speaking at length about transmedia story telling: Babies, Buns And Buzzers: What 100 years of experiential entertainment can teach us about transmedia storytelling from Campfire on Vimeo. Of course, it's not just about lecturing at Campfire. Verizon My Home 2.0 Case Study from Campfire on Vimeo. Campfire is located in New York, but its stories exist everywhere.
Are Content Curators the power behind social media influence? By Neicole Crepeau, Contributing {grow} Columnist Are you overlooking some of the most powerful influencers on the social web? Let’s find out. Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content: There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. ExactTarget calls these people “megaphones” and says: “Megaphones want to connect, educate, and share resources and information online with others. ExactTarget’s research shows that only 7% of online users are megaphones.
The 5 types of stories that make good Storifys While covering Occupy Wall Street, many news sites have used Storify to capture on-the-ground reports from journalists and protesters. Storify, they say, gives them a way to help their audience make sense of the stream of information flowing out of social networks. The social news curation tool also helped news sites thwart last week’s media blackout. Storify CEO and Co-founder Burt Herman said there’s been a surge in the number of people using Storify to capture the protests. Social movements Several news sites have used Storify to enhance their coverage of Occupy Wall Street and the Arab Spring. About two-thirds of the Storifys that Mother Jones has created have been about Occupy Wall Street. “I almost think of Twitter as Josh’s notebook,” Tasneem Raja, Mother Jones’ digital/interactive editor, said in a phone interview. The Occupy Wall Street Storifys that have worked well are the ones that offer context for readers, Herman said. Breaking news Internet humor, memes Weather
What is Content Curation Content Curation, in simple terms, is to discover, gather and present web content based on their specific subject matter. The concept is age old – we are prone to collect and catalogue the best of human inventions and have looked at those as the right sources of knowledge to solve our needs. Content Curation has become essential in the age of Internet. In fact, it has every potential to bring more order and utility to the social web. In addition, it will add voice as well as point of view to businesses, connecting them with customers. This, in turn, will create a communication channel based on valued content instead of marketing messages created by brands. Content Curation is classified into five categories: Aggregation – This practice involves curating the most relevant content into one single location. A large number of tools and sites provide content curation service. Coming back to Content Curation, there are several sites and tools to help you in the process.
30+ Cool Content Curation Tools for Personal & Professional Use As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche. Let’s face it, Google definitely has its shortcomings when it comes to content curation and the more it tries to cater to all audiences, the less useful it becomes. The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies curate content from the web and deliver it in a meaningful way. These new tools range from simple, application-specific types such as social media aggregators and discovery engines, to more complex, full-blown publishing solutions for organizations. Comments(65)
Managing Information Overload « Hans de Zwart: Technology as a Solution… Julie Wedgwood introduced her talk session titled “Managing Information Overload” by speaking about how much information comes our way every single day and how that could impact the way we introduce social networking into our (learning) business. The problem She used [Shakespeak to ask us a set of questions about whether we sometimes feel overwhelmed by information coming our way and whether we are sometimes distracted. There is too much informationToo much replication of information (Joyce Seitzlinger pointed out that is actually also a signal for its importance)Difficulty in separating the relevant from the irrelevantLack of time The first solution: train people Julie has done a few informal learning projects, setting up portals, microblogging (Yammer) and discussion forums. Now that the first burst of enthusiasm for social networking has died, people are realizing that web 2.0 is actually a huge time sink. In The Shallows , there are two types of information overload: My thoughts on this
A step-by-step guide to curate your company's news There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses. Business takes many of its lessons from how everyone else makes use of social tools. To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online. There are dozens of free tools, but Storify is the one that has demonstrated one of curation's emerging strengths: Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering. Back in November, college junior Ben Doernberg assmembled a Storify story chronicling the New York Police Department's eviction of Occupy Wall Street protesters from Zuccotti Park. The process would look something like this: Identify opportunity Any company news is a potential curated collection.
Herramientas del Content Curator | Doculinux El Content Curator es una expresión que proviene del ámbito anglosajón y que ahora, poco a poco, empieza a calar por aquí. Desde el punto de vista profesional creo que los documentalistas tenemos mucho que decir en este sentido y puede convertirse en un futuro nicho de empleo para nosotros. Definiciones hay muchas en internet y muy buenas. Al ser la primera vez que hablo de este perfil profesional en el blog, he decidido partir la entrada en dos, primero tratando de definir al Content Curator y luego elaborando una lista de herramientas que podría emplear en su labor. Definición El primero en utilizar el término fue Rohit Bhargava en su “ Manifesto For The Content Curator: The Next Big Social Media Job Of The Future? A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. Volvemos de nuevo al tema de la especialización porque, ¿cómo si no iba a ser un intermediario “crítico” del conocimiento?.
The trap of social media noise If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product... and social media looks like the ideal soapbox, a free opportunity to shout to the masses. But first, we're told to make that number go up. Increase the number of fans, friends and followers, so your shouts will be heard. The problem of course is that more noise is not better noise. In Corey's words, the conventional, broken wisdom is: Follow a ton of people to get people to follow backFocus on the # of followers, not the interests of followers or your relationship with them.Pump links through the social platform (take your pick, or do them all!) This looks like winning (the numbers are going up!) Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. Relentlessly focus.