The Future of Social Media: 38 Experts Share Their Predictions For 2012 What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future. I predict that 2012 will be the year that marketers begin to look beyond the buzzword that is “social media” and focus on what truly matters – building engaging communities. Twitter, Facebook, Google+, etc. are great channels/tools for communicating and pushing out content but without a focus on fostering a sense of community, your efforts will ultimately fall flat. But you don’t have to take my word for it. The beauty of predictions is that everyone has their own. 1. The integration of a credible and relevant social media presence will finally be viewed as strategy, rather than tactic. 2. Engagement is going to be a key performance indicator and main focus point with so many platforms that users can “belong to.” Transparency will become more of a theme. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
Don’t be a robot!Scoop This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being. It completes nicely what Robin Good also expressed previously on this topic on his blog to specify what good curators did. And which I published under the “Curating the Curators” title. For us at Scoop.it, we take the democratization of curation as an opportunity: can anybody be a curator?
iMedia 25 - 2011 East Coast Agencies to Watch The most captivating stories are usually told around campfires, so with a name like Campfire, expectations are naturally high. Thankfully, the folks at this agency really know what they're talking about, and -- even better -- they're willing to share their insights to help lead digital forward. Here's a clip of Mike Monello, co-founder and executive creative director at Campfire, speaking at length about transmedia story telling: Babies, Buns And Buzzers: What 100 years of experiential entertainment can teach us about transmedia storytelling from Campfire on Vimeo. Of course, it's not just about lecturing at Campfire. Verizon My Home 2.0 Case Study from Campfire on Vimeo. Campfire is located in New York, but its stories exist everywhere.
Are Content Curators the power behind social media influence? By Neicole Crepeau, Contributing {grow} Columnist Are you overlooking some of the most powerful influencers on the social web? Let’s find out. Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content: There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. ExactTarget calls these people “megaphones” and says: “Megaphones want to connect, educate, and share resources and information online with others. ExactTarget’s research shows that only 7% of online users are megaphones.
Curation - The Third Web Frontier Posted by Guest Writer - January 8, 2011 Here is a guest article by Partice Lamothe - CEO of Pearltrees (Pearltrees is a consulting client of SVW.) This is a lightly edited version of "La troisième frontière du Web" that appeared in the magazine OWNI - Digital Journalism - March 2010. The article argues that the founding pricinciples of the Internet are only now being implemented and that the next frontier is in organizing, or curating, the Internet. By Patrice Lamothe Everyone realizes that the web is entering a new phase in its development. One indication of this transition is the proliferation of attempts to explain the changes that are occurring. Although these explanations are both pertinent and intriguing, none of them offers an analytical matrix for assessing the developments that are now underway. The "real time web," for example, is one of the clearest and most influential trends right now. In contrast, other explanations are far too broad to serve any useful purpose.
The 5 types of stories that make good Storifys While covering Occupy Wall Street, many news sites have used Storify to capture on-the-ground reports from journalists and protesters. Storify, they say, gives them a way to help their audience make sense of the stream of information flowing out of social networks. The social news curation tool also helped news sites thwart last week’s media blackout. Storify CEO and Co-founder Burt Herman said there’s been a surge in the number of people using Storify to capture the protests. Social movements Several news sites have used Storify to enhance their coverage of Occupy Wall Street and the Arab Spring. About two-thirds of the Storifys that Mother Jones has created have been about Occupy Wall Street. “I almost think of Twitter as Josh’s notebook,” Tasneem Raja, Mother Jones’ digital/interactive editor, said in a phone interview. The Occupy Wall Street Storifys that have worked well are the ones that offer context for readers, Herman said. Breaking news Internet humor, memes Weather
Infographic Reveals The Best Times To Post To Twitter & Facebook What is the best time to share content on social networks for maximum exposure? Should you post first thing in the morning? During lunch? At the end of the workday when people are getting ready to head home? And how do you account for the fact that you may have potential customers living in different time zones? A new infographic from KISSmetrics answers these questions and more with a new infographic called ‘The Science of Social Timing.’ Here are a few key takeaways from the Science of Social Timing infographic: The best time to tweet is 5PM ET1 to 4 tweets per hour is idealThe best days to tweet are midweek and on the weekendsThe best day to share on Facebook is SaturdayThe best time to share on Facebook is Noon ET Check out the full infographic below and let us know what you think! Megan O’Neill is the resident web video enthusiast here at Social Times.
What is Content Curation Content Curation, in simple terms, is to discover, gather and present web content based on their specific subject matter. The concept is age old – we are prone to collect and catalogue the best of human inventions and have looked at those as the right sources of knowledge to solve our needs. Content Curation has become essential in the age of Internet. In fact, it has every potential to bring more order and utility to the social web. In addition, it will add voice as well as point of view to businesses, connecting them with customers. This, in turn, will create a communication channel based on valued content instead of marketing messages created by brands. Content Curation is classified into five categories: Aggregation – This practice involves curating the most relevant content into one single location. A large number of tools and sites provide content curation service. Coming back to Content Curation, there are several sites and tools to help you in the process.
30+ Cool Content Curation Tools for Personal & Professional Use As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche. Let’s face it, Google definitely has its shortcomings when it comes to content curation and the more it tries to cater to all audiences, the less useful it becomes. The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies curate content from the web and deliver it in a meaningful way. These new tools range from simple, application-specific types such as social media aggregators and discovery engines, to more complex, full-blown publishing solutions for organizations. Comments(65)
Welcome To The New Age Of Curation I’m guessing that a lot of you think that now – right now – is a golden age of creation. And in many ways, it is. It’s never been a better time to make art of all kinds, from video games – my own art of choice – through books to filmed entertainment and beyond. Sure, the massive media disintermediation spawned by the Internet has spawned a golden age for creators, at least for touching audiences directly. But finding great, sometimes underappreciated art is the thing we consumers need the most help on right now – especially because there’s so much of it out there, and so much of it that can be easily accessed. That’s why, in many ways, this is the ‘Age Of Curation’, not the age of creation. 1. 2. 3. Get down too deep, and you’ve no idea what’s going on across the entire medium. 5. Some form of this filtration has been in shape for decades, largely in print form, of course.