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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. Having the time and skill to create relevant and interesting content is difficult for marketers who are already overloaded with daily tasks. Applying Curation to Our Problems As marketers, how do we solve these two problems? Curation has become a fixture for many successful news blogs on the web today. Examples of Curation Some of the most popular posts on this blog have been from curated content. 3 Rules for Great Curation 1. 2. 3. Integrating Curation Into the Content Mix Curation has many applications. How do you use curation for your inbound marketing efforts? Photo Credit: joyosity

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Nation Performing Arts Convention Like e-mail in the ‘90s and the web at the dawn of the new millennium, artists and organizations—as a matter of business—have had to adapt to these new modes of communication and integrate these tools into their operations. Web 2.0 and social platforms like Digg and Delicious, YouTube, Flickr, and Facebook have pushed the electronic envelope even further up the learning curve. Along comes Twitter, and the real-time revolution is on—just as mobile technologies have gone viral. 15 Apps for Recording Skype Conversations No matter if you use Skype for personal or business use, one thing remains the same: you may want to record a call from time to time. Although this may sound like a difficult task, nothing could be further from the truth. There are many ways to easily record Skype calls, making it simple for you to save them locally for future use. Regardless of your budget (there are both free and paid options) or operating system, you should be able to find a couple of apps that offer exactly what you are looking for.

Simplifying or Adding to our Social Media Overload? Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype? We take a detailed look at the top three social news curation tools to see whether they truly organize the news coming from our social networks, or just add another layer of logins, confused layouts, and information-overload to our social networking experience. Read on for the verdict on social news curation. Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else. Online, it's easier to see all of the different outputs of an organization side by side -- and to notice whether they connect the dots, or if they seem to come from separate businesses.

Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator * Update: I have a much lengthier updated post that incorporates the material below: Content Curation: Copyright, Ethics, & Fair Use Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations. From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below. You can read the full article for the legal justifications for abiding by these practices.

Teenagers must stick at English and maths 12 May 2011Last updated at 14:41 By Sean Coughlan BBC News education correspondent Professor Wolf's review warned that too many pupils lacked basic skills in literacy and numeracy Teenagers who fail to achieve good GCSE grades at English and maths will have to carry on studying the subjects beyond the age of 16. This has been announced as the government accepts Alison Wolf's report on improving vocational education. Professor Wolf was critical of the quality of skills being taught to many youngsters in the 16 to 19 age group.

Business Application and Trends Real-Time News Curation: Part 7 - Business Opportunities 1. Where Is The Money Tweet First, Verify Later? Real-time web, Social Media Curation and Verification « nicoblog maggio 5, 2011 alle 1:28 pm | Pubblicato su Il nuovo mondo | 11 commenti Here it is the research project I’ve worked on during my fellowship at the Reuters Institute for the Study of Journalism in Oxford Download PDF Summary by RISJ Nicola Bruno, an Italian journalist specialising in digital media and technology and its effect on journalism, has written a fascinating research paper on how mainstream media used social media in the aftermath of the Haiti earthquake in January 2010. In his study entitled, ‘Tweet first , verify later?

6th International Digital Curation Conference This year’s IDCC was held jointly by the UK Digital Curation Centre and the Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign in partnership with the Coalition for Networked Information (CNI). Thanks to all the speakers and delegates for helping to make it such a success. We'd love to hear your suggestions to make IDCC11 go even better, so please fill in the feedback form If you want to follow up on the event please see:

How to Build a Free Social Media Monitoring Dashboard Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative? Keep reading to learn how… Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis.

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