The Content Strategist as Digital Curator The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. Consider some examples: NYTimes.com Topics employs content managers who sift through The Times’ archive to create new meaning by grouping articles and resources that were filed away (or distributed to library databases). More commercially, NBC Universal’s video site Hulu takes videos sourced from multiple networks and then rearranges them into collections that give a new perspective to the collection as a whole. What’s the payoff?
Content Curation Is Listening and Engaging Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network. I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable. Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. What do the experts say?
Curated Social Media Comes Of Age During Oslo Attacks This past year, social media replaced traditional news outlets as an unrivaled source of information for at least a few era-defining stories: Twitter broke the Osama Bin Laden story and YouTube became the window into the Arab Spring. Backed by a compelling history of performance, journalists rushed to their Twitter accounts over the past few days to speed up the painfully slow unraveling of the Norway massacre news. The problem is, the fire hose that is an unfiltered hashtag feed such as, say, #osloexpl, provides quality journalism embedded in a haystack of foreign languages, unlinked comments, and even the odd Star Wars quote (see below). So a few technically savvy outlets, including The Washington Post, found that by editorially curating quality social media channels, they could cut out the noise associated with a raw Twitter feed and still relay key information at Internet speed. Raw social media feeds are not without merit.
Conscious Curation « SweetMedia Thanks to Tom Foremski and Oliver Starr for inviting me to share my thoughts on curation at last night’s salon, and to the group for a lively discussion. This article is an expansion on the bullet points in my remarks. There is a prior post- What is Curation? Does all curation have a viewpoint? Two different curators can create vastly different views on a topic by how they frame it. In any curation, what is omitted is as if not more important than what is included. How is curation different than a mere filter or editorial slant? Yet, the word curation has a higher bar: it implies a sense of care over the longterm, of preserving and assembling a special group of items or content or speakers. What’s different in Live versus Digital curation? With live events, versus the self guided tour of digital media, we have at least 2 additional dimensions to work with. The interplay between Live Events and their Digital Artifacts Expansion of forums for curation- digital and otherwise
Curation Is The New Creation - Social Media Notes "Curation taps the vast, agile, engaged human power of the web. It finds signal in the noise. In his recently published book, " Curation Nation ," Steve Rosenbaum argues that information overload has rendered the old adage, "knowledge is power," obsolete. "We don't have an information shortage; we have an attention shortage Most people have neither the time nor the stamina to wade through miles of information looking for the narrow range of content they're interested in. "Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community. " - Clay Shirky We're all curators. I'm a long-time dabbler in curation. " Wouldn't it be cool if someone aggregated the information you needed, curated it into categories, and handed you brief summaries ?" I thought, yes, that would be cool, so I did it.
Peartrees: Multi-dimensional Curation A few weeks ago now, I posted an opinion piece on Technorati titled, 'Why Social Media Curation Matters'. Following this I received quite a lot of feedback and it’s thanks to one of these comments – posted by on my blog – that I was led to Pearltrees. In addition to this, I was also motivated to re-evaluate my position on the subject of curation and take a closer look at what I perceived that to be. At first I made the rather naïve assumption that the difference between Pearltrees and the services I’d discussed in my previous articles both here and on my blog, was purely aesthetic – Pearltrees has a beautifully designed Flash interface. However, as I delved further into the service, and further contemplated readers' feedback, I began to realise that there were actually some fundamental differences both in the approach of the developers and in my perception of curation. Nonetheless, they are just lists. The answer can be summed up in one word, depth.
Content Curation: It's Going to Be HUGE It's counter-intuitive--especially to Americans. But often less is more. When Erin Scime wrote a blog titled: "Content Strategist as Digital Curator", it's pretty clear that she didn't expect to stir up a whole lot of emotions and anger. "I feel like there are a lot of bitter librarians out there," Scime told me. But the buzz around curation threatens more than librarians--there's a posse of PhD's with pitchforks and torches that didn't much like what Scime had to say. What heresy did Scime actual dare to blog about? Scime today is the Content Strategy Lead at HUGE in Brooklyn--whose clients include CNN IKEA, Pepsi, Jet Blue, IVillage, and Penton Media. For a former student of Curatorial studies and information sciences to embrace the democratization of the word "curation" rattled some cages. "When I was in library school it was very oriented toward managing digital collections, even archives. "It's actually probably the scariest part for our clients because legal red flags go up.
Bringing Order to Information Overload By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The content curation debate Curation: The purists vs. the realists Social sharing: Aggregation vs. curation Curated searching