Content Strategy: The Philosophy of Data
Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it has something to do with writing copy. The analogy I’ve been using recently is that content strategy is to copywriting as information architecture is to design. The irony of this communication challenge is that the main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. So, why has it been so hard for us to communicate what we do? Perhaps the problem is that, because content is so pervasive, everyone thinks they know all there is to know about it. Everything is content Everything is content? How did the need for detailed focus on content emerge in the heavily visually oriented field of web design? Critical mass Time to get practical
La troisième frontière du Web
Chacun sent que le Web entre aujourd’hui dans une nouvelle phase de son développement. Les tentatives de synthèse fleurissent, mais ne semblent pas suffire à rendre compte des évolutions en cours. Peut-être sont-elles encore trop vagues? ou déjà trop précises? Peut-être trouvera-t-on d’ailleurs inutile de vouloir décrire les évolutions d’ensemble du Web? Je crois pourtant que la nature décentralisée du Web offre un moyen de comprendre son orientation. C’est cette piste que je voudrais explorer ici. Les principes fondateurs du Web Ces principes sont simplement les objectifs initiaux que Tim Berners-Lee et Robert Caillau ont donnés à leur projet. 1- Permettre à chacun d’accéder à tout type de document 2- Permettre à chacun de diffuser ses propres documents 3- Permettre à chacun d’organiser l’ensemble des documents Le Web initial, micro-démocratie où chacun disposait de tous les attributs d’un média, assura son propre développement et fixa durablement ses orientations. La troisième frontière
Curating the Best of the Web: Video
The Internet is awash in content — and a whole lot of it is junk, spam or inane status updates. How do you begin to navigate through the zillions of news articles, Web sites, tweets and other stuff online to find content that matters to you? You need digital curators. To see the full article, subscribe here. Screen shot of Nizmlab, a site that sifts through online videos. Screen shot of Chunnel.tv.
web 3.0 « PrePrint
‘The end of the library’ is a catchcry that many studying information studies have had to endure in one form or another over the past five to ten years or so, maybe even longer. Some of the following headlines and related stories point to the continuance of this threat and are an indication that the threat to information provision and libraries is far from over. Clearly, as the articles indicate, this is not specific to Australia but something that is happening in other countries including the United States and the UK. Libraries fear funding cuts Libraries fire up over funding cuts Maroondah Library services cut as funding goes Councils united in fight against library funding cuts Funding cuts closing book on all 62 branches in Queens Library Cuts threaten survival of Michigan Libraries Michigan Library Community suffers ‘a perfect storm of funding cuts’ Library closure threats spark campaigns across England What is my point in this post, I ask myself (beyond passion!) Like this: Like Loading...
News curation: finally, social media's killer app?
FORTUNE -- Even the most casual social network user will admit that the Facebook or Twitter experience can be overwhelming -- that merciless stream of status updates and shared content, which sometimes feels less like a stream and more like a deluge, waits for no man, woman, or Web crawler. Of course, there's good reason to feel that way: Facebookers share 30-billion plus pieces of information each month, and Twitter users output 1 billion tweets weekly. There's a tremendous amount of digital information floating around and few great solutions for filtering it, making sense of it, and consuming it. That's changing. Nicholas Negroponte foreshadowed the current state of things back in 1995 with the "Daily Me," a customized news experience, but it's only been over the last 18 months that his idea has manifested itself via mainstream products and services. They all work differently. That same concept is at the core of the Twitter-focused start-up Sulia. More from Fortune:
Tarinallisuutta ja osaamisen näkyväksi tekemistä
Content Strategy: How and Why to Curate Content
Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority. Here’s how. Curate When You Can't Create It takes more than just words to create content. Where do you turn to find new ideas or inspiration? Pointing others away from your site shouldn’t be regarded as poor marketing, but rather as a savvy way to position yourself and your company as an industry authority. Additionally, sharing secondary resources says that you and your company thinks outside the box. According to Andew Hannelly in his article Needles, Haystacks, and Content Curation for The Magazine Group’s Engage blog, how a company exhibits others information is what customers will regard as their end product. How did you present it to them? The Wisdom on Curated Content
Humanrithm: why data without people is not enough
Content Curation versus Content Creation | Uptown Treehouse Blog
As many of us know, in the social media marketing game content is king! Without anything to Tweet about or post about on Facebook our communities would fall by the wayside and our customers would stop listening to us. For most brands, the first question that must be answered before starting a social media strategy is “Where do we find good content to post about?” Creating content can be very expensive and time consuming. At Uptown Treehouse, we are responsible for reaching technologists and software developers on behalf of our Microsoft clients. Amongst the two communities that we manage on behalf of Microsoft we are responsible for 20 Tweets and 5 Facebook posts every day. RSS Feeds: Identify a list of blogs and news sources that consistently publish content that your audience enjoys. Twitter Lists: Twitter allows you to create lists containing people of interest. Google Alerts: You’ll want to know every time someone is talking about your brand, product or service online. Facebook Lists:
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