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Content Strategy: How and Why to Curate Content

Content Strategy: How and Why to Curate Content
Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority. Here’s how. Curate When You Can't Create It takes more than just words to create content. Where do you turn to find new ideas or inspiration? Pointing others away from your site shouldn’t be regarded as poor marketing, but rather as a savvy way to position yourself and your company as an industry authority. Additionally, sharing secondary resources says that you and your company thinks outside the box. According to Andew Hannelly in his article Needles, Haystacks, and Content Curation for The Magazine Group’s Engage blog, how a company exhibits others information is what customers will regard as their end product. How did you present it to them? The Wisdom on Curated Content

TEDxNYed: This is bullshit « BuzzMachine Here are my notes for my talk to the TEDxNYed gathering this past weekend. I used the opportunity of a TED event to question the TED format, especially in relation to education, where — as in media — we must move past the one-way lecture to collaboration. I feared I’d get tomatoes — organic — thrown at me at the first line, but I got laugh and so everything we OK from there. The video won’t be up for a week or two so I’ll share my notes. This is bullshit. Why should you be sitting there listening to me? But right now, you’re the audience and I’m lecturing. That’s bullshit. What does this remind of us of? What else does this remind us of? But we must question this very form. I, too, like lots of TED talks. During the latest meeting of Mothership TED, I tweeted that I didn’t think I had ever seen any TEDster tweet anything negative about a talk given there, so enthralled are they all for being there, I suppose. Validation. Good God, that’s the last thing we should want. They also repeat.

The Content Strategist as Digital Curato The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. Consider some examples: Topics employs content managers who sift through The Times’ archive to create new meaning by grouping articles and resources that were filed away (or distributed to library databases). More commercially, NBC Universal’s video site Hulu takes videos sourced from multiple networks and then rearranges them into collections that give a new perspective to the collection as a whole. What’s the payoff?

Five models of content curation I’d love you to take a look at this post by Rohit Bhargava: Five Models of Content Curation. I think he is spot on with his five models, which I’ll list below. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. Content curation, or the organizing, filtering and “making sense of” information, is a role every association should be focusing on very consciously by now. Let’s run through them quickly, and I’ll point to an example of each from this blog. Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. This one’s a no-brainer – try my Link Love Monthly on for size. It’s possible that I don’t do this one very well, though I really love the concept.

The Case Against Links Links - are they a net negative for readers online? That's the idea being deliberately explored by a number of publishers, says writer Nicholas Carr today. The iconoclastic author says that he has grown sympathetic to the thinking of Steve Gillmor, the almost incomprehensibly future-bound sage tech journalist who has argued for years that "links are dead." Links within articles are a distraction and imply that the reader ought to leave what they are reading to read something else, Carr says. If you'll forgive me a block-quote, Carr explains it like this: "Links are great conveniences, as we all know (from clicking on them compulsively day in and day out). I think reading posts with links at the end does make my brain feel different, more relaxed. Angels and Devils At the same time, links in text are the standard practice for a reason, right? I often advise new writers on our staff to place links inline with the reader's mental voice and vocal emphasis in mind. What do you think?

Ten Steps To Build A Basic Content Hub | Holland-Mark Blog Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. The key to this is creating something we call a “content hub.” A content hub is more than just a standalone site or application, it’s both the heart of a distributed network of information, and a destination for those that share the interest it supports. Rather than explain the theory of a content hub in detail, it’s best to just build a quick-and-dirty one, and use it. Here’s the process I’d recommend to do exactly that: If you don’t have a GMail account, create one, say The “hub” of the system is your new GMail account. To distribute original content through the system, just use the Posterous account. “Curating” content is even easier. You can also access your brand “listening station” in Google Reader. So what happens now? Start posting.

Forecast 2020: Web 3.0+ and Collective Intelligence « simple processes “We know what we are, but we know not what we may become” – Shakespeare The ancient Chinese curse or saying — “May you live in interesting times.” — is upon us. We are in the midst of a new revolution fueled by advancements in the Internet and technology. Currently, there is an abundance of information and the size of social interaction has reached a colossal scale. Past and Present (Web 1.0 and Web 2.0) The best way to explain what Web 2.0 is to compare it to Web 1.0, its earlier version. Afterwards, there was a sudden shift to Web 2.0. Fast Forward to 10 Years from Now (Web 3.0 and beyond) In 10 years, humans and computers will join forces to create “collective intelligence”. Let’s focus on the resulting element — the “collective intelligence”. Please refer to the following diagram where I illustrate how man and machines will achieve such an amazing accomplishment. Obviously this is part thought-experiment and part prophesy. Like this: Like Loading...

6 Content Curation Examples Illustrated - HiveFire on Content Curation As 2011 online marketing and social media predictions start rolling in, we are hearing more and more about curation and how it’s going to be huge every day. But most of the discussion is conceptual and theoretical, talking about information overload and parallels to curation in museums. To help demonstrate what content curation actually means in the flesh, I have compiled a list of a 6 illustrated examples of curation in action by marketers, publishers and every day consumers. 1. Curation for Category Creation by Novell Intelligent workload management (IWM) is an emerging method of IT systems management arising that draws from dynamic infrastructure, virtualization, identity management, and software appliance development. 2. The Big Apple Circus has created a section of their website for videos. 3. 4. Bio-IT World Weekly is a newsletter produced by the Cambridge Healthtech Institute (CHI) that reaches 35,000 readers. 5. One of most well known examples of curation is Digg. 6.

Content curation and the power of collective intelligence | I have been exploring this topic as part of the subject INF506 Social Networking for Information Professionals that I am teaching this summer (it’s an elective in our MEdTL amd MIS courses at CSU). A lot is being written about content creation within and beyond the information professions. Here are a few gems that I recommend TLs and librarians check out: Beth Kanter’s blog post Content Curation Primer is a good starting point for information professionals. Weisgerber clearly presents the difference between aggregation and curation, highlighting the importance of the ‘human touch’ in curation by contextualising the ‘found information’. I think her 8 steps in successful curation provide an excellent guide for information professionals who wish to become proactive curators of digital content, adding value to the content they curate. Sophia B. Her presentation is a fabulous educational resource about curation with detailed speaker notes included for many of her slides. Like this:

Why Content Curation Is Here to Stay Steve Rosenbaum is the CEO of, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I'm dubbing, "The Great Creationism Debate." The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand Who are curators? Where We Stand Now

Curation Revolution Jonathan Stray: In 2011, news orgs will finally start to move past the borders of their own content Editor’s Note: We’re wrapping up 2010 by asking some of the smartest people in journalism what the new year will bring. Today, our predictor is Jonathan Stray, interactive technology editor for the Associated Press and a familiar byline here at the Lab. His subject: the building of new multi-source information products, and whether it’ll be news organizations that do the building. 2011 will be the year that news organizations finally start talking about integrated products designed to serve the complete information needs of consumers, but it won’t be the year that they ship them. News used to be more or less whatever news organizations published and broadcast. Unencumbered by such tribalism — and lacking content creation behemoths of their own — the information technology industry has long understood the value of curating multiple sources, including traditional news content. But as of yet, there are few integrated products. This is also about being multi-platform.

The Life of Mary Kearns My son started off this timeline in the hope that I would finish it off. There is, after all, so much that I could put on this timeline - pictures of my children and grandchildren, for starters.;xNLx;;xNLx;And when I finally leave this earth, this timeline will remain here, always ready to tell the story of a life that was once mine. Me at 16 wearing a dress This is me as a carefree sixteen year old. I am wearing a dress that I made myself. My beardy lover I met Roger - my future husband - when we got chatting at work. My future husband Roger Kearns - my future husband - was always very proud of his beard, as you can see from this picture of him as a young man. Beginnings I was born on a cold day in February, at around 6 o'clock in the evening at the Wier Hospital, Balham. Two Dark Eyes Having married on the 21st of May, our first baby still tucked away inside me (and after a short stay with Roger's mother, Gertie, who was kindness itself) we moved into our first home: 15, The Maisonettes.

Signal, Curation, Discovery - John Battelle's Searchblog This past week I spent a fair amount of time in New York, meeting with smart folks who collectively have been responsible for funding and/or starting companies as varied as DoubleClick, Twitter, Foursquare, Tumblr, Federated Media (my team), and scores of others. I also met with some very smart execs at American Express, a company that has a history of innovation, in particular as it relates to working with startups in the Internet space. I love talking with these folks, because while we might have business to discuss, we usually spend most of our time riffing about themes and ideas in our shared industry. By the time I reached Tumblr, a notion around “discovery” was crystallizing. It’s been rattling around my head for some time, so indulge me an effort to Think It Out Loud, if you would. Since its inception, the web has presented us with a discovery problem. But I’m getting ahead of myself. Google exploited the human-created link as its cat-herding signal. Credit Twitter for that move.