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Content Strategy: How and Why to Curate Content

Content Strategy: How and Why to Curate Content
Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority. Here’s how. Curate When You Can't Create It takes more than just words to create content. Where do you turn to find new ideas or inspiration? Pointing others away from your site shouldn’t be regarded as poor marketing, but rather as a savvy way to position yourself and your company as an industry authority. Additionally, sharing secondary resources says that you and your company thinks outside the box. According to Andew Hannelly in his article Needles, Haystacks, and Content Curation for The Magazine Group’s Engage blog, how a company exhibits others information is what customers will regard as their end product. How did you present it to them? The Wisdom on Curated Content

TEDxNYed: This is bullshit « BuzzMachine Here are my notes for my talk to the TEDxNYed gathering this past weekend. I used the opportunity of a TED event to question the TED format, especially in relation to education, where — as in media — we must move past the one-way lecture to collaboration. I feared I’d get tomatoes — organic — thrown at me at the first line, but I got laugh and so everything we OK from there. The video won’t be up for a week or two so I’ll share my notes. This is bullshit. Why should you be sitting there listening to me? But right now, you’re the audience and I’m lecturing. That’s bullshit. What does this remind of us of? What else does this remind us of? But we must question this very form. I, too, like lots of TED talks. During the latest meeting of Mothership TED, I tweeted that I didn’t think I had ever seen any TEDster tweet anything negative about a talk given there, so enthralled are they all for being there, I suppose. Validation. Good God, that’s the last thing we should want. They also repeat.

Why The Future Of Travel & Destination Marketing Is All About Curation February 15, 2011 | 4 Comments Life is good for the traveller who knows where they are going. There are dozens of great and useful sites online where you can see everything from reviews of hotels to side by side comparisons of airfares from one destination to another. Planning a trip to San Francisco was never so easy … but what if you haven't answered the first and most important question of where you want to go? All of a sudden, life is a lot more difficult. For a traveler still trying to decide where to go, life isn't so simple … but curation can help. A hot topic among those who work in social media is the idea of curation and how individuals can share their knowledge and passion on any subject not only by creating original content about it, but also by scouring the web and curating the best content into a single location. 1. 2. 3. A site that has been around for a few years, Offbeat Guides specializes in letting you create and print your own guides to destinations on demand.

The Content Strategist as Digital Curato The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. Consider some examples: Topics employs content managers who sift through The Times’ archive to create new meaning by grouping articles and resources that were filed away (or distributed to library databases). More commercially, NBC Universal’s video site Hulu takes videos sourced from multiple networks and then rearranges them into collections that give a new perspective to the collection as a whole. What’s the payoff?

Five models of content curation I’d love you to take a look at this post by Rohit Bhargava: Five Models of Content Curation. I think he is spot on with his five models, which I’ll list below. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. Content curation, or the organizing, filtering and “making sense of” information, is a role every association should be focusing on very consciously by now. Let’s run through them quickly, and I’ll point to an example of each from this blog. Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. This one’s a no-brainer – try my Link Love Monthly on for size. It’s possible that I don’t do this one very well, though I really love the concept.

Content Curation – How Infopreneurs Can Quickly Add Value | How To Blog & Information Marketing Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic. No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today. The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested. What makes content curation necessary? Three factors drive the demand for content curation. What does a content curation process involve?

The Case Against Links Links - are they a net negative for readers online? That's the idea being deliberately explored by a number of publishers, says writer Nicholas Carr today. The iconoclastic author says that he has grown sympathetic to the thinking of Steve Gillmor, the almost incomprehensibly future-bound sage tech journalist who has argued for years that "links are dead." Links within articles are a distraction and imply that the reader ought to leave what they are reading to read something else, Carr says. If you'll forgive me a block-quote, Carr explains it like this: "Links are great conveniences, as we all know (from clicking on them compulsively day in and day out). I think reading posts with links at the end does make my brain feel different, more relaxed. Angels and Devils At the same time, links in text are the standard practice for a reason, right? I often advise new writers on our staff to place links inline with the reader's mental voice and vocal emphasis in mind. What do you think?

Ten Steps To Build A Basic Content Hub | Holland-Mark Blog Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. The key to this is creating something we call a “content hub.” A content hub is more than just a standalone site or application, it’s both the heart of a distributed network of information, and a destination for those that share the interest it supports. Rather than explain the theory of a content hub in detail, it’s best to just build a quick-and-dirty one, and use it. Here’s the process I’d recommend to do exactly that: If you don’t have a GMail account, create one, say The “hub” of the system is your new GMail account. To distribute original content through the system, just use the Posterous account. “Curating” content is even easier. You can also access your brand “listening station” in Google Reader. So what happens now? Start posting.

Why Attention is the New Currency Online Like many digital marketers, I consume and create large amount of content daily. Whether it’s doing research or analyzing data, I’ve come to realize the economic value of attention. It’s relatively easy to create and publish content nowadays because technology has made it cost-effective and efficient. This isn’t the case when it comes to consuming content because our attention simply doesn’t scale. Just like our personal values have to be sorted and ranked in order for us to make wise and consistent decisions, so do our values for consuming information. As more and more businesses and individuals continue to produce digital content, one trend is starting to emerge as the explosion of content proliferates – the role of curators. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Moving forward, it’s important to look beyond the value that content creates but also how it gets consumed. The gatekeepers to quality: Content curators First up: Twitter.

Forecast 2020: Web 3.0+ and Collective Intelligence « simple processes “We know what we are, but we know not what we may become” – Shakespeare The ancient Chinese curse or saying — “May you live in interesting times.” — is upon us. We are in the midst of a new revolution fueled by advancements in the Internet and technology. Currently, there is an abundance of information and the size of social interaction has reached a colossal scale. Past and Present (Web 1.0 and Web 2.0) The best way to explain what Web 2.0 is to compare it to Web 1.0, its earlier version. Afterwards, there was a sudden shift to Web 2.0. Fast Forward to 10 Years from Now (Web 3.0 and beyond) In 10 years, humans and computers will join forces to create “collective intelligence”. Let’s focus on the resulting element — the “collective intelligence”. Please refer to the following diagram where I illustrate how man and machines will achieve such an amazing accomplishment. Obviously this is part thought-experiment and part prophesy. Like this: Like Loading...

6 Content Curation Examples Illustrated - HiveFire on Content Curation As 2011 online marketing and social media predictions start rolling in, we are hearing more and more about curation and how it’s going to be huge every day. But most of the discussion is conceptual and theoretical, talking about information overload and parallels to curation in museums. To help demonstrate what content curation actually means in the flesh, I have compiled a list of a 6 illustrated examples of curation in action by marketers, publishers and every day consumers. 1. Curation for Category Creation by Novell Intelligent workload management (IWM) is an emerging method of IT systems management arising that draws from dynamic infrastructure, virtualization, identity management, and software appliance development. 2. The Big Apple Circus has created a section of their website for videos. 3. 4. Bio-IT World Weekly is a newsletter produced by the Cambridge Healthtech Institute (CHI) that reaches 35,000 readers. 5. One of most well known examples of curation is Digg. 6.

Content Curation – The Cure for What Ails Pharma Social Media? Hi gang – Sorry for the light posting schedule. Truth is, I haven’t been at my desk for more than 2 days straight since the beginning of 2011, which puts a crimp in my creativity. I’ve got PLENTY of ideas but not enough time to suss ‘em out enough for the blog. Meanwhile, I really dig this guest post, authored by my colleague Chris Iafolla, who also writes the blog PRforPharma, which focuses on the unique challenges faced by pharmaceutical companies when diving into social media. “Content is king.” It’s a valid line of thought; content is the currency of social media. For a pharmaceutical company, the content burden is even more pronounced. In highly regulated industries such as pharmaceuticals or financial services, is there a role for a “content curator” as opposed to a content creator? Absolutely. When it comes to health, pharmaceutical companies have added authority. Did a recent article on managing diabetes appear that offers useful insight?

Content curation and the power of collective intelligence | I have been exploring this topic as part of the subject INF506 Social Networking for Information Professionals that I am teaching this summer (it’s an elective in our MEdTL amd MIS courses at CSU). A lot is being written about content creation within and beyond the information professions. Here are a few gems that I recommend TLs and librarians check out: Beth Kanter’s blog post Content Curation Primer is a good starting point for information professionals. Weisgerber clearly presents the difference between aggregation and curation, highlighting the importance of the ‘human touch’ in curation by contextualising the ‘found information’. I think her 8 steps in successful curation provide an excellent guide for information professionals who wish to become proactive curators of digital content, adding value to the content they curate. Sophia B. Her presentation is a fabulous educational resource about curation with detailed speaker notes included for many of her slides. Like this:

Why Content Curation Is Here to Stay Steve Rosenbaum is the CEO of, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I'm dubbing, "The Great Creationism Debate." The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand Who are curators? Where We Stand Now